At a Glance
- Tasks: Create engaging content for AI search tools and optimise Updraft's online presence.
- Company: Join Updraft, a fintech app revolutionising credit management.
- Benefits: Competitive salary, private medical insurance, life insurance, and hybrid working.
- Other info: Great opportunity for recent graduates to learn and grow in a dynamic environment.
- Why this job: Be at the forefront of AI content creation in a fast-growing industry.
- Qualifications: Strong writing skills and a keen interest in AI and fintech.
The predicted salary is between 28000 - 30000 € per year.
We’re Updraft – the app for smarter credit. Our mission: Credit that lifts you. We help people pay off costly borrowing, spend wisely, and build confidence with money. How people find financial products is changing. Search engines still matter, but many now ask ChatGPT, Gemini and Claude for recommendations. This role sits in the middle of that shift. You'll make sure Updraft shows up well wherever people search. That’s traditional SEO (blog content, on‑page work, technical foundations) alongside GEO: generative engine optimisation. Building content that earns Updraft a place in AI answers.
A recent graduate or equivalent with the right curiosity will do brilliantly here. The field is months old. Nobody has ten years of GEO experience. What matters is that you’re inquisitive, can write clearly & succinctly, and you want to learn. You will become the person who understands how LLMs surface information, how AI search tools like ChatGPT, Claude, Gemini, and Google AI Overviews decide what to recommend – and who builds a content engine designed to win in that world.
What you’ll do:
- Plan and execute a content calendar around questions people ask when consolidating debt or taking a loan – structured for both human readers and AI citation.
- Create a structured content library on debt consolidation and personal loans.
- Monitor what shows up and where for Updraft across AI search tools. Spot gaps, fix them.
- Maintain a pulse on the competitive landscape and ensure Updraft’s mentions continue to grow alongside assessing content positioning reflects market realities.
- Work with credit, product and customer teams to bring real expertise into content.
- Support product launches and our social content creation team with insights on topics and trends that complement both GEO and social search.
You’ll learn FCA‑compliant writing, GEO from the ground up, and how a high‑performing marketing team runs inside a fast‑growing fintech.
Requirements:
- Real interest in how AI search and LLMs work. You’ve asked ChatGPT about a product and noticed what it recommends and what it leaves out.
- Strong writing. You explain clearly in 100 words what others take 300 to say.
- Comfort using ChatGPT, Gemini or Claude as part of how you work.
- An organised mind. You’ll run a content calendar without being chased.
- Willingness to listen. The best content comes from understanding the product and the people who use it.
- Interest in fintech or helping people with money. Direct experience not needed.
Nice to have:
- A degree in marketing, English, journalism or similar. Any background works if the thinking is there.
- Experience with SEO tools (Ahrefs, SEMrush, Screaming Frog) or analytics (GA4, Search Console).
- A blog, portfolio or writing samples.
- Familiarity with AI Overviews, featured snippets and how LLMs pick sources.
You’ll thrive here if you like figuring out how things work, care about writing that helps people, and want to build expertise in a discipline that barely existed a year ago.
Benefits:
- Annual salary £28,000 – £30,000
- Private medical and dental insurance
- Life insurance
- Company pension
- 25 days annual leave + UK bank holidays
- Hybrid working – London
- Financial wellbeing support via Mintago
Search & AI Content Executive in London employer: Getecube
At Updraft, we pride ourselves on being an innovative employer that champions personal and professional growth in the rapidly evolving fintech landscape. Our collaborative work culture encourages curiosity and creativity, allowing you to thrive as you explore the intersection of AI and content creation. With competitive benefits including private medical insurance, a generous leave policy, and financial wellbeing support, we are dedicated to fostering a supportive environment where your contributions truly matter.
StudySmarter Expert Advice🤫
We think this is how you could land Search & AI Content Executive in London
✨Tip Number 1
Get your networking game on! Connect with folks in the fintech and AI space on LinkedIn. Join relevant groups, attend webinars, and don’t be shy to reach out for informational chats. You never know who might have a lead on that perfect role!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your writing samples or any projects related to SEO and content creation. This is your chance to demonstrate your understanding of how AI search tools work and how you can contribute to Updraft's mission.
✨Tip Number 3
Stay curious and keep learning! Follow industry trends, read up on the latest in AI and SEO, and experiment with tools like ChatGPT. The more you know, the better you'll position yourself as a candidate who’s ready to tackle the challenges at Updraft.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Updraft team. Don’t miss out on this opportunity!
We think you need these skills to ace Search & AI Content Executive in London
Some tips for your application 🫡
Show Your Curiosity:We want to see your inquisitive side! In your application, share examples of how you've explored AI search tools or asked ChatGPT about products. This will show us that you're genuinely interested in the field and ready to learn.
Keep It Clear and Concise:Strong writing is key for this role. Make sure your application is clear and to the point. If you can explain your thoughts in 100 words instead of 300, we’ll be impressed! Remember, clarity is crucial in both human and AI communication.
Highlight Relevant Experience:Even if you don’t have direct experience, showcase any relevant skills or projects. Whether it’s a blog, portfolio, or coursework related to SEO or content creation, let us know how your background aligns with what we're looking for.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our team!
How to prepare for a job interview at Getecube
✨Know Your AI and SEO Basics
Before the interview, brush up on your understanding of AI search tools like ChatGPT and how they influence content visibility. Familiarise yourself with basic SEO principles, as this role heavily relies on both traditional SEO and generative engine optimisation.
✨Show Off Your Writing Skills
Prepare a few writing samples that demonstrate your ability to convey complex ideas clearly and succinctly. This is crucial for the role, so be ready to discuss your writing process and how you adapt your style for different audiences.
✨Be Curious and Ask Questions
During the interview, don’t hesitate to ask questions about Updraft’s approach to content creation and how they leverage AI. This shows your genuine interest in the role and the company, and it aligns with their value of inquisitiveness.
✨Understand the Fintech Landscape
Research the current trends in fintech, especially around credit and personal finance. Being able to discuss these topics will not only impress your interviewers but also demonstrate your commitment to helping people manage their money effectively.
