At a Glance
- Tasks: Lead B2B marketing strategy and drive commercial growth for GetAgent.
- Company: Join a dynamic team transforming the home selling experience.
- Benefits: Competitive salary, hybrid working, private medical cover, and generous holiday.
- Other info: Exciting culture focused on collaboration and personal development.
- Why this job: Shape the future of B2B marketing in a fast-growing company.
- Qualifications: Proven senior B2B marketing experience and strong communication skills.
The predicted salary is between 70000 - 90000 £ per year.
Selling your home shouldn’t feel like guesswork. At GetAgent, we collate data to show homeowners which estate agents really deliver. The result? Less stress, quicker sales, and happier movers. We are a growing team of 85+ incredible colleagues working tirelessly to support homeowners navigate the complicated process of selling property. Together, we are transforming the experience of selling your home.
Role Overview
We are looking for a strategic, commercially minded, and hands‑on Head of B2B Marketing to lead and shape GetAgent’s B2B marketing function. Reporting directly to our CEO, Colby Short, you will set the strategy and roadmap with a clear focus on driving commercial growth, strengthening agent engagement, and driving the adoption of our expanding portfolio of B2B products. This role is perfect for a senior marketing generalist who balances high‑level strategic judgment with a practical, execution‑first mindset. You’ll be comfortable switching fluidly between long‑term strategic projects, multi‑channel product launches, and high‑quality, always‑on B2B marketing execution.
What you’ll be doing
- Strategy & Commercial Roadmap: Set the overarching B2B marketing strategy, priorities, KPIs, and reporting framework, aligning all marketing activity directly with GetAgent’s commercial objectives.
- Brand, Messaging & Voice: Own B2B brand communications across email, social (primarily LinkedIn), web, events, PR, collateral, and product messaging. You will act as the ultimate guardian of our brand voice.
- Product Marketing & Go-To-Market (GTM): Partner closely with Product, Growth, and Sales to shape positioning, launch strategy, messaging, and post‑launch lifecycle campaigns for GA Pro and future B2B product releases.
- Full Lifecycle Engagement: Develop marketing initiatives that drive agent acquisition, activation, product adoption, and long‑term retention—helping agents get maximum value from our services while maximising commercial return for GetAgent.
- Cross‑Functional Project Management: Take loose or high‑level business ideas, build structure around them, and collaborate across B2B teams (Sales, Product, Growth, and Ops) to take integrated campaigns from concept to measurable execution.
- Team Leadership & Development: Line manage and mentor our marketing exec, and provide cross functional management of stakeholders and projects.
- Process & AI Efficiency: Proactively leverage AI tools and marketing automation (e.g., Customer.io) to optimise workflows, improve audience segmentation, and maximise output from a lean, fast‑moving team.
What we need from you
- Senior B2B Marketing Experience: Proven experience in a Head of Marketing or senior B2B marketing manager role, ideally gained within a high‑growth scale‑up or fast‑paced agency environment.
- True Generalist Skillset: Comprehensive, hands‑on experience across a full mix of B2B channels (LinkedIn, email/CRM, PR management, content, collateral, and events).
- GTM & Product Launch Track Record: Demonstrated experience taking B2B products to market, driving early adoption, and managing ongoing product lifecycle campaigns.
- Commercially Driven: Exceptional judgment and organisational skills—able to prioritise high‑value commercial impact without neglecting the fundamental 'always‑on' marketing engine that maintains brand presence.
- Strong Communicator: Outstanding written communication with an innate understanding of B2B tone. You know how to talk to individual business owners clearly and directly.
- Agile & Organised: Thrives in a dynamic environment; capable of taking an ambiguous brief, establishing clear priorities, coordinating internal stakeholders, and delivering to a high standard.
What’s in it for you
- Salary: £70,000 - 90,000 depending on experience
- Location: Based in London - Shoreditch
- Hybrid Working: 3 days a week in office, 2 days working remote
- Benefits: Private Medical Cover, L&D Allowance, Wellbeing Allowance, Perks at Work.
- Holiday: 25 days + Bank Holidays.
- Culture: Join a growing company at an exciting point in our journey. We place a big emphasis on hiring 'lovely people'; they are the best thing about our team.
Head of B2B Marketing London · employer: GetAgent Limited
GetAgent Limited is an excellent employer that prioritises employee well-being and professional growth. With a flexible work model allowing for both onsite and remote work, alongside a competitive starting salary and comprehensive benefits, we foster a supportive and dynamic work culture where every team member can thrive. Join us to be part of a forward-thinking company that values your contributions and invests in your future.
StudySmarter Expert Advice🤫
We think this is how you could land Head of B2B Marketing London ·
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for GetAgent Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like GetAgent Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with GetAgent Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at GetAgent Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of B2B Marketing London ·
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit GetAgent Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of GetAgent Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about GetAgent Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at GetAgent Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at GetAgent Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At GetAgent Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
