At a Glance
- Tasks: Create engaging marketing strategies and content to drive customer awareness and growth.
- Company: Dynamic company focused on innovative solutions and collaborative partnerships.
- Benefits: Competitive salary, flexible working hours, and opportunities for international travel.
- Other info: Exciting role with global collaboration and excellent career advancement potential.
- Why this job: Join a team that shapes the future of B2B marketing with impactful strategies.
- Qualifications: 3-5 years in B2B marketing, strong communication skills, and a proactive mindset.
The predicted salary is between 50000 - 65000 € per year.
The Go-To-Market Strategy Manager is responsible for developing compelling, industry-specific solution content driving digital demand generation initiatives and managing external partners to support the company's solutions-led go-to-market strategy. This role focuses on planning, developing and executing solution-centric marketing programs across digital channels, supporting vertical markets, managing content development, and contributing to pricing model creation. Ultimately, driving customer awareness, engagement, retention and growth.
Responsibilities
- Develop strategies that deliver high-quality, industry-specific solution content.
- Translate complex solution offerings into clear value propositions.
- Collaborate with SMEs, product and solutions teams, regional marketers, sales and key stakeholders.
- Study and support the creation of pricing models.
- Assist in value-based pricing frameworks.
- Collaborate with product and solutions teams to define strategic content direction and drive impactful initiatives with strategic resell enabling partners.
- Point of contact to strategic resell enabling partners for readiness and involvement in marketing initiatives.
- Engage with partners to ensure brand consistency and smooth communication on a regular basis.
- Package multiple products into coherent GTM offerings.
- Define bundling, segmentation, and messaging layers.
- Develop lead generation campaign/program strategy, objectives, goals, metrics, and define best practices, standards and processes to drive successful customer acquisition and current customer upsell opportunities.
- Manage lead nurturing programs to accelerate prospect movement through the demand generation funnel.
- Analyse and optimize funnel performance.
- Manage design agencies, research partners and freelancers on a project basis.
- Support solution launches, manage cross-region and regional events involving solutions when necessary.
- Work closely with marketing teams around the globe to ensure consistency and collaboration, with some occasional interaction required outside of core office hours due to time zone differences.
- Able to do international travel.
Essential Experience Required
- Experience with B2B Marketing.
- Experience with Multilingual sites.
- Experience with both on/offline marketing techniques.
- Experience with CRM & automation tools (e.g. Salesforce and Hubspot or other Marketing Automation and CRM tools would be a plus).
- Strong understanding of marketing principles.
- Experience delivering upon a content strategy, to deliver a suite of content assets.
- Ability to build strong working relationships with colleagues and agencies to build consensus around content activities.
- Minimum of 3 to 5 years of experience in the field or a related area.
- Hands-on experience in end-to-end B2B product marketing, including product, pricing, channel, and promotional strategy, is a plus.
- English as native language or business level. Any additional language is a plus.
Competencies
- Strong need for structured thinking and prioritisation.
- Excellent communication & organisational skills.
- Project management skills.
- Goal-driven and collaborative mindset.
- Customer and business oriented.
- Content creation excellence.
- Self-motivated, proactive & hands-on.
- Positive attitude & logical thinking.
- Detail-oriented, data-driven, growth mindset, able to thrive in a deadline-driven environment while working on multiple projects simultaneously and independently.
GTM Strategy Manager employer: Getac
As a Go-To-Market Strategy Manager at our company, you will thrive in a dynamic and collaborative work culture that values innovation and strategic thinking. We offer competitive benefits, including opportunities for professional development and international travel, allowing you to expand your skills while working with a diverse team across the globe. Join us to make a meaningful impact in driving customer engagement and growth within a supportive environment that prioritises your career advancement.
StudySmarter Expert Advice🤫
We think this is how you could land GTM Strategy Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can help you land that GTM Strategy Manager role.
✨Tip Number 2
Prepare for interviews by researching the company and its competitors. We want you to be able to discuss how your skills can drive their go-to-market strategy. Show them you’re not just another candidate, but the perfect fit!
✨Tip Number 3
Practice your pitch! You need to be able to clearly articulate your value proposition. We suggest rehearsing with friends or in front of a mirror until you can confidently explain how you can contribute to their marketing initiatives.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can keep you top of mind. We believe this small gesture shows your enthusiasm and professionalism, which can make a big difference in the hiring process.
We think you need these skills to ace GTM Strategy Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the GTM Strategy Manager role. Highlight your B2B marketing experience and any relevant projects that showcase your ability to develop industry-specific content. We want to see how you can translate complex solutions into clear value propositions!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your skills align with our needs. Don't forget to mention your experience with CRM tools and your collaborative mindset, as these are key for us.
Showcase Your Achievements:When detailing your experience, focus on specific achievements rather than just responsibilities. Use metrics where possible to demonstrate how you've driven customer engagement or improved lead generation. We love data-driven results!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Getac
✨Know Your GTM Strategy Inside Out
Before the interview, make sure you thoroughly understand the company's go-to-market strategy. Familiarise yourself with their products, target markets, and how they position themselves against competitors. This will help you articulate how your experience aligns with their needs.
✨Showcase Your Content Creation Skills
Prepare examples of your previous work in developing industry-specific content. Be ready to discuss how you've translated complex solutions into clear value propositions and the impact it had on demand generation. This will demonstrate your ability to deliver high-quality content that drives engagement.
✨Highlight Your Collaborative Spirit
This role requires working closely with various teams and external partners. Share specific instances where you've successfully collaborated with SMEs, sales teams, or marketing colleagues. Emphasising your teamwork skills will show that you're a great fit for their collaborative culture.
✨Be Data-Driven
Since the role involves analysing funnel performance and optimising campaigns, come prepared with metrics from your past experiences. Discuss how you've used data to inform your strategies and improve outcomes. This will highlight your analytical mindset and commitment to driving results.
