Area Sales Manager in Cirencester

Are you an Area Sales Manager who enjoys meeting customers, developing existing accounts and winning new business?

Get Recruited is partnering with an established, family-run supplier of building services and trade products to recruit an Area Sales Manager for a newly created position.

This Area Sales Manager opportunity offers ownership of an underdeveloped territory across the South East and East Anglia, combining approximately 50% account management and 50% new business development.
With existing customers already supported by the internal sales team, the business is looking for an Area Sales Manager to become its face across the region. You'll build relationships through regular visits, understand customer requirements and identify opportunities to increase business.

If you're an Area Sales Manager, Territory Sales Manager, Regional Sales Manager, Business Development Manager or Field Sales Executive with B2B sales experience, this is an excellent opportunity to make a territory your own.

THE OPPORTUNITY:

As Area Sales Manager, you'll join a business with two existing Area Sales Managers and a supportive internal team, including a dedicated Internal Key Account Manager.

Working remotely between customer visits, you'll plan your own activity across the territory. Attendance at the Cirencester office will be required for meetings and training, anticipated to be around once a month depending on business requirements.

This Area Sales Manager role offers the opportunity to build on existing customer relationships while developing a stronger presence across electrical wholesalers, plumbers' merchants, building services contractors and associated trade customers.

THE AREA SALES MANAGER ROLE:

• Take ownership of the South East and East Anglia territory, creating a structured plan to grow sales and develop customer relationships.
• Balance proactive new business development with the management and growth of existing accounts.
• Work closely with the Internal Key Account Manager to understand current customers, arrange visits and coordinate account development.
• Use your Territory Sales Manager skills to plan regular customer meetings and maintain a visible presence across the region.
• Identify and approach prospective customers, understand their requirements and convert opportunities into profitable business.
• Develop existing accounts through regular contact, cross-selling and identifying opportunities to supply additional products.
• Present a portfolio including fixings, fasteners, fittings, bracketry and associated building services products.
• Prepare proposals, negotiate pricing and agreements, and maintain a clear focus on profitability.
• Apply your Business Development Manager experience to building a healthy pipeline and achieving agreed sales, margin and activity targets.
• Maintain accurate customer records, forecasts and pipeline reports, sharing market insight and customer feedback.
• Collaborate with internal sales, purchasing, customer service and operations to ensure commitments to customers are delivered.

THE PERSON:

• Experience as an Area Sales Manager, Territory Sales Manager, Regional Sales Manager, Business Development Manager, Account Manager or Field Sales Executive.
• Proven B2B sales experience, including winning new customers and developing existing accounts.
• Industry background is flexible. Experience within building services, construction products, electrical wholesale, fixings or associated trade sectors would be beneficial.
• Confident building relationships through face-to-face meetings and asking for the business.
• Commercially aware, with strong negotiation skills and an understanding of pricing and margins.
• Proactive, organised and comfortable managing your own diary and territory.
• A collaborative approach, working closely with internal colleagues to support customers.
• Full UK driving licence and willingness to travel regularly, including occasional overnight stays.
• Able to attend meetings and training at the Cirencester office.

THE BENEFITS:

• Monthly profit share, split equally across all employees, regardless of job title.
• Ownership of a territory with existing accounts and scope for growth.
• Support from a dedicated Internal Key Account Manager and wider team.
• Friendly, family-run culture with regular team events and celebrations.
• Holiday allowance and on-site parking when attending the office.