At a Glance
- Tasks: Lead subscription marketing strategies and campaigns to boost engagement and conversions.
- Company: Dynamic B2B publishing firm with a collaborative culture since 2011.
- Benefits: Competitive salary, 25 days holiday, pension, and a vibrant work environment.
- Other info: Join a flat, sociable team with regular social events and growth opportunities.
- Why this job: Make a real impact in a newly created role with ownership and creativity.
- Qualifications: Experience in marketing, especially in subscription or membership models.
The predicted salary is between 45000 - 50000 £ per year.
An established and growing B2B publishing and information business, operating since 2011 and specialising in the financial services sector. The business operates four specialist publications, alongside a subscription-based database product and a portfolio of industry events. With a team of around 45 people, the organisation has built a strong reputation within its specialist markets and has a long-standing, collaborative culture. The business is now investing further in its subscription proposition and CRM capability, having recently implemented HubSpot. As part of this development, they are looking to appoint a Subscription Marketing Manager to take ownership of marketing activity across their subscription products.
Duties:
- Develop and deliver the subscription marketing strategy across multiple specialist publications and products.
- Increase the volume and quality of subscription trials generated through proactive marketing activity.
- Develop campaigns and customer journeys to nurture prospects from initial trial through to conversion.
- Improve engagement with existing subscribers and identify opportunities to increase product usage and value.
- Develop targeted campaigns for subscribers who are not actively engaging with the publications.
- Create and optimise automated journeys across the subscription lifecycle, including trial, onboarding, engagement, conversion and renewal.
- Work closely with the subscription sales team to support new business activity and provide higher-quality opportunities.
- Use HubSpot to develop segmentation, workflows, reporting, automation and campaign journeys.
- Establish clear KPIs across trials, engagement, conversion and subscriber activity.
- Monitor campaign performance and use data to identify opportunities for improvement.
- Work closely with editorial teams to turn relevant content, news and insights into subscription marketing opportunities.
- Collaborate with the technology/web team to implement campaigns and improve the customer journey.
- Bring fresh ideas and best practice from subscription, membership, publishing, media or other recurring-revenue environments.
- Help embed a more data-led and CRM-focused approach to marketing across the wider business.
The Right Person:
- Several years' experience in marketing, ideally with exposure to subscription, membership, publishing, media or another recurring-revenue business model.
- Experience of subscription, membership, publishing, media or similar customer lifecycle marketing.
- Successful and demonstrable experience in generating and nurturing leads, trials or enquiries through to conversion.
- Comfortable developing customer journeys and automated campaigns.
- Confident using HubSpot for CRM and marketing automation as well as reporting and dashboard building.
- Able to segment audiences and create targeted campaigns, also managing multiple campaigns and audiences simultaneously.
- Experience measuring marketing performance through data and KPIs.
- Ability to look at the current approach and ask 'how could we do this better?' rather than simply executing an existing marketing plan.
- Organised, commercially minded and comfortable working with data.
- Enjoy looking at results, understanding what is and isn't working, and then using that information to develop the next idea.
- Collaborative, bringing together the subscription sales, editorial and technology teams to turn ideas into action.
What Success Looks Like:
- Established clear KPIs for subscription marketing activity.
- Built a clear understanding of current trial generation and conversion performance.
- Increased the volume and quality of trials being generated.
- Developed structured journeys for trial users.
- Improved engagement with under-utilising subscribers.
- Established more effective automated campaigns through HubSpot.
- Created clearer reporting around trials, engagement and conversion.
- Built strong relationships with the subscription sales, editorial and technology teams.
- Identified new opportunities to improve the subscription customer journey.
What's on offer:
- £45,000-£50,000 salary
- 25 days' holiday
- Pension contribution
- Monday-Friday, 9am-5pm
- A collaborative, flat and sociable working environment
- The opportunity to take ownership of a newly created function and make a tangible commercial impact
- Regular social events, including summer and Christmas parties and informal team drinks
Subscription Marketing Manager - Hubspot in London employer: Get Recruited UK
Join a dynamic and fast-growing business in the heart of London, where you will have the unique opportunity to shape the finance function as the first Financial Controller. With a strong focus on employee development, a collaborative work culture, and the chance to work closely with founders, this role offers not just a competitive salary but also a pathway for personal and professional growth in an entrepreneurial environment. Enjoy the benefits of a hybrid working model and be part of a team that values innovation and excellence in the social commerce and ecommerce sector.
StudySmarter Expert Advice🤫
We think this is how you could land Subscription Marketing Manager - Hubspot in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Get Recruited UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Get Recruited UK are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Get Recruited UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
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We think you need these skills to ace Subscription Marketing Manager - Hubspot in London
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Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Get Recruited UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Get Recruited UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about Get Recruited UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Get Recruited UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Get Recruited UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Get Recruited UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
