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- Tasks: Lead luxury marketing strategies and collaborate with a dynamic team to elevate brand presence.
- Company: Join a renowned luxury brand on an exciting growth journey in Cornwall.
- Benefits: Enjoy a competitive salary of up to £45,000 plus fantastic benefits and remote work options.
- Why this job: Be part of a fast-growing business that values creativity and innovation in the luxury market.
- Qualifications: Experience in luxury marketing and managing agencies is essential; creativity is a must!
- Other info: This role offers autonomy and the chance to shape the future of a prestigious brand.
MARKETING MANAGER – LUXURY
Scroll down the page to see all associated job requirements, and any responsibilities successful candidates can expect.
CORNWALL – REMOTE BUT NEED TO BE BASED IN THE AREA
UP TO £45,000 + FANTASTIC BENEFITS
THE OPPORTUNITY:
We\’re exclusively working with a recognised luxury brand that is about to embark an incredible journey to exponentially grow their marketing function. As part of their strategy, they\’re now seeking an experienced Luxury Marketing Manager to join the team to play a key role in taking the business to the next level.
As a Luxury Marketing Manager, reporting to the Marketing Director, whilst you\’ll be given autonomy to deliver on the Brand objectives, you\’ll also be working a team of marketeers and external agencies to help you meet your strategic objectives.
This is the perfect opportunity for an experienced Marketing Manager / Senior Marketing Executive to join this fast-growing business and play a key role in their future success.
THE ROLE:
Working closely with the Marketing Director and wider marketing team
As the Luxury Brand Marketing Manager, you\’ll be responsible for driving the Marketing Strategy development in consultation with the Head of Marketing
Development of Brand identity toolkit and ensuring brand continuity throughout the business
Develop and deploy annual Marketing plans for all brands
Conduct Brand analysis, diagnostic, identifying weaknesses and opportunities
Compelling, distinctive creative campaign development
Design & packaging development across the portfolio
Media planning across all consumer touchpoints
Work with Digital lead to develop & monitor successful social media programme
Manage Consumer PR strategy and key messaging
Pricing analysis, strategy and deployment
Develop key consumer influencer and ambassador relationships
Assist Product Development Manager in developing forward innovation funnel
Strong project management of marketing activity
Championing the brand internally and externally
Strong cross functional working, pivot for all brand activities
Identifying key insights from competitor, consumer, category analysis
Ongoing budget planning and spend control
Key point of contact for all supporting agencies and partnersTHE PERSON
Current experience within the Luxury industry
Experience as a Marketing Manager, Senior Marketing Executive, Brand Marketing Manager or similar
Experience of working with developing product-based brands
Must have experience coordinating and managing agencies and budgets
Experience of developing marketing plans, media planning and budget planning
Able to lead on photoshoots
Get Recruited is acting as an Employment Agency in relation to this vacancy
Marketing Manager - Luxury employer: Get Recruited (UK) Ltd
Contact Detail:
Get Recruited (UK) Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - Luxury
✨Tip Number 1
Network with professionals in the luxury marketing sector. Attend industry events, webinars, or local meetups to connect with people who can provide insights and potentially refer you to opportunities within the company.
✨Tip Number 2
Familiarise yourself with the brand's identity and current marketing strategies. Understanding their unique selling points and recent campaigns will allow you to speak knowledgeably about how you can contribute to their growth during interviews.
✨Tip Number 3
Showcase your experience with luxury brands by preparing case studies of successful campaigns you've managed. Be ready to discuss specific metrics and outcomes that demonstrate your impact on brand growth and consumer engagement.
✨Tip Number 4
Research the latest trends in luxury marketing, especially in digital and social media. Being able to discuss innovative strategies and how they could be applied to the brand will set you apart from other candidates.
We think you need these skills to ace Marketing Manager - Luxury
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in the luxury industry and showcases your previous roles as a Marketing Manager or similar. Use specific examples of successful campaigns you've led to demonstrate your expertise.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also expresses your passion for luxury marketing. Mention how your skills align with the company's goals and how you can contribute to their growth.
Showcase Relevant Experience: In your application, emphasise your experience with brand identity development, media planning, and managing budgets. Provide concrete examples of how you've successfully driven marketing strategies in previous roles.
Highlight Project Management Skills: Since the role requires strong project management, detail your experience in coordinating marketing activities and working with external agencies. Mention any tools or methodologies you use to keep projects on track.
How to prepare for a job interview at Get Recruited (UK) Ltd
✨Showcase Your Luxury Experience
Make sure to highlight your previous experience in the luxury sector. Discuss specific campaigns you've worked on and how they contributed to brand growth, as this will demonstrate your understanding of the market.
✨Understand the Brand's Identity
Before the interview, research the luxury brand thoroughly. Be prepared to discuss their current marketing strategies and suggest ideas for enhancing their brand identity, showing that you can contribute from day one.
✨Demonstrate Project Management Skills
Since the role involves managing multiple projects, be ready to share examples of how you've successfully led marketing initiatives in the past. Highlight your ability to coordinate with teams and manage budgets effectively.
✨Prepare for Creative Discussions
Expect to discuss creative campaign development during the interview. Bring examples of your work or ideas for potential campaigns that align with the brand's values, showcasing your innovative thinking.