At a Glance
- Tasks: Own customer journeys and manage CRM activities across various channels.
- Company: Fast-growing DTC business with a focus on customer experience.
- Benefits: Up to £50,000 salary, hybrid work, and great benefits.
- Other info: Opportunity for career growth and mentoring within a dynamic team.
- Why this job: Make a real impact on customer engagement and loyalty strategies.
- Qualifications: Experience in CRM marketing and automated customer journeys required.
The predicted salary is between 47250 - 57750 £ per year.
A fast growing DTC business is looking for an experienced CRM Manager to take ownership of the customer lifecycle and help improve how customers are engaged, retained and reactivated. Working as part of the wider Customer Experience and Product team, you'll manage CRM activity across email, SMS, WhatsApp and direct mail. This is a good mix of strategy and hands-on delivery.
You will use customer data and insight to understand different audiences, improve personalisation and continually test what works. Ultimately, you'll be looking at ways CRM can increase loyalty, reduce churn and improve customer lifetime value.
The Role:
- Taking ownership of automated customer journeys across onboarding, nurture, retention, loyalty and re-engagement.
- Managing CRM activity across email, SMS, WhatsApp and direct mail, ensuring customers receive relevant communications at the right time.
- Developing a strong test-and-learn approach across messaging, content, timings and customer journeys.
- Building and improving customer segmentation and personalisation using behavioural, transactional and customer data.
- Creating triggered campaigns based on customer behaviour and identifying new ways to improve engagement.
- Reviewing campaign performance and using the results to continually improve CRM activity.
- Producing monthly CRM reporting and sharing performance and key insights with senior stakeholders.
- Building email templates within the CRM platform and working alongside the creative team to make campaign creation quicker and more efficient.
- Managing the CRM communications calendar and balancing planned campaigns with new opportunities as they arise.
- Developing retention and reactivation campaigns aimed at reducing churn and winning back cancelled or lapsed customers.
- Using CRM activity to increase engagement, repeat purchases, attachment rates and average order value.
- Managing and supporting a CRM Executive, helping with their development while ensuring day-to-day activity runs smoothly.
The Person:
- Strong CRM and lifecycle marketing experience within a DTC or subscription-based business.
- Experience building and optimising automated customer journeys.
- A good understanding of customer retention, reactivation and loyalty strategies.
- Hands-on experience with CRM platforms such as Iterable, Klaviyo, Braze or similar.
- Experience running campaigns across email, SMS and other direct marketing channels.
- Strong knowledge of segmentation, personalisation and behavioural triggers.
- Experience with A/B testing and using campaign data to make decisions.
- A commercial mindset and a good understanding of metrics such as customer lifetime value, churn, repeat purchase rate and AOV.
- The ability to look at the bigger CRM strategy while still being comfortable getting involved in campaign delivery.
- Some knowledge of HTML and design software would be useful, particularly when creating and editing email templates.
- Strong communication skills and the confidence to work with different teams and senior stakeholders.
- Previous experience managing, mentoring or developing another member of a CRM team.
CRM Marketing Manager in Bradford employer: Get Recruited (UK) Ltd
Join a prestigious luxury brand in Cornwall as a Remote Marketing Manager, where you'll be part of an exciting journey to elevate the marketing function. With a focus on employee growth and a collaborative work culture, this role offers fantastic benefits and the opportunity to make a significant impact within a fast-growing business. Embrace the autonomy to drive strategic objectives while working alongside a talented team dedicated to brand excellence.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Marketing Manager in Bradford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Get Recruited (UK) Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Get Recruited (UK) Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Get Recruited (UK) Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Get Recruited (UK) Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Marketing Manager in Bradford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Get Recruited (UK) Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Get Recruited (UK) Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Get Recruited (UK) Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Get Recruited (UK) Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Get Recruited (UK) Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Get Recruited (UK) Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
