At a Glance
- Tasks: Lead subscription marketing strategies and boost engagement across publications.
- Company: Dynamic B2B publishing firm with a collaborative culture since 2011.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Join a team of 45 in a thriving environment with exciting career prospects.
- Why this job: Make an impact in the financial services sector with innovative marketing strategies.
- Qualifications: Experience in marketing, CRM tools, and a passion for engaging audiences.
The predicted salary is between 45000 - 50000 £ per year.
Subscription Marketing Manager
Check below to see if you have what is needed for this opportunity, and if so, make an application asap.
London - Hybrid
Salary: £45,000-£50,000
Hours: Monday-Friday, 9:00am-5:00pm
An established and growing B2B publishing and information business, operating since 2011 and specialising in the financial services sector.
The business operates four specialist publications, alongside a subscription-based database product and a portfolio of industry events.
With a team of around 45 people, the organisation has built a strong reputation within its specialist markets and has a long-standing, collaborative culture.
The business is now investing further in its subscription proposition and CRM capability, having recently implemented Hub Spot.
As part of this development, they are looking to appoint a Subscription Marketing Manager to take ownership of marketing activity across their subscription products.
Duties
- Develop and deliver the subscription marketing strategy across multiple specialist publications and products.
- Increase the volume and quality of subscription trials generated through proactive marketing activity.
- Develop campaigns and customer journeys to nurture prospects from initial trial through to conversion.
- Improve engagement with existing subscribers and identify opportunities to increase product usage and value.
- Develop targeted campaigns for subscribers who are not actively engaging with the publications.
- Create and optimise automated journeys across the subscription lifecycle, including trial, onboarding, engagement, conversion and renewal.
- Work closely with the subscription sales team to support new business activity and provide higher-quality opportunities.
- Use Hub Spot to develop segmentation, workflows, reporting, automation and campaign journeys.
- Establish clear KPIs across trials, engagement, conversion and subscriber activity.
- Monitor campaign performance and use data to identify opportunities for improvement.
- Work closely with editorial teams to turn relevant content, news and insights into subscription marketing opportunities. xgikmsk
- Collaborate with the technology/web team to implement campaigns and improve the customer journey.
- Bring fresh ideas and best practice from subscription, membership, publishing, media or other recu...
Subscription Marketing Manager - Hubspot employer: Get Recruited (UK) Ltd Careers
Join a dynamic and innovative independent broker in Melton Mowbray, where your commercial insurance expertise will be valued and rewarded. With uncapped commission, unlimited holidays, and a supportive work culture that fosters personal growth, you'll have the opportunity to make a significant impact while enjoying a flexible working environment. This is not just a job; it's a chance to build a fulfilling career in a fast-growing company that truly believes in its people.
Contact Details:
Get Recruited (UK) Ltd Careers Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Subscription Marketing Manager - Hubspot
✨Show Your Creative Side
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✨Engage in Marketing Communities
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Get Recruited (UK) Ltd Careers on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Subscription Marketing Manager - Hubspot
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Get Recruited (UK) Ltd Careers. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
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Demonstrate Your Understanding of Get Recruited (UK) Ltd Careers:Show us that you’ve done your homework! In your application, briefly mention what you admire about Get Recruited (UK) Ltd Careers’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Get Recruited (UK) Ltd Careers
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Get Recruited (UK) Ltd Careers will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
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At Get Recruited (UK) Ltd Careers, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
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As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
