At a Glance
- Tasks: Lead subscription marketing strategies and boost engagement across multiple publications.
- Company: Established B2B publishing firm with a collaborative culture and strong reputation.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Exciting chance to innovate and drive results in a growing company.
- Why this job: Join a dynamic team and make a real impact in the financial services sector.
- Qualifications: Experience in marketing, particularly in subscriptions or CRM systems like HubSpot.
The predicted salary is between 45000 - 50000 £ per year.
Make sure to apply quickly in order to maximise your chances of being considered for an interview Read the complete job description below.
- Subscription Marketing Manager
- London - Hybrid
Salary: £45,000-£50,000
Hours: Monday-Friday, 9:00am-5:00pm
An established and growing B2B publishing and information business, operating since 2011 and specialising in the financial services sector.
The business operates four specialist publications, alongside a subscription-based database product and a portfolio of industry events.
With a team of around 45 people, the organisation has built a strong reputation within its specialist markets and has a long-standing, collaborative culture.
The business is now investing further in its subscription proposition and CRM capability, having recently implemented Hub Spot.
As part of this development, they are looking to appoint a Subscription Marketing Manager to take ownership of marketing activity across their subscription products.
Duties
- Develop and deliver the subscription marketing strategy across multiple specialist publications and products.
- Increase the volume and quality of subscription trials generated through proactive marketing activity.
- Develop campaigns and customer journeys to nurture prospects from initial trial through to conversion.
- Improve engagement with existing subscribers and identify opportunities to increase product usage and value.
- Develop targeted campaigns for subscribers who are not actively engaging with the publications.
- Create and optimise automated journeys across the subscription lifecycle, including trial, onboarding, engagement, conversion and renewal.
- Work closely with the subscription sales team to support new business activity and provide higher-quality opportunities.
- Use Hub Spot to develop segmentation, workflows, reporting, automation and campaign journeys.
- Establish clear KPIs across trials, engagement, conversion and subscriber activity.
- Monitor campaign performance and use data to identify opportunities for improvement.
- Work closely with editorial teams to turn relevant content, news and insights into subscription marketing opportunities. xgikmsk
- Collaborate with the technology/web team to implement campaigns and improve the customer journey.
- Bring fresh ideas and best practice from subscription, membership, publishing, media or other recurring-revenue environmen Please click on the apply button to read the full job description
Subscription Marketing Manager - Hubspot in Wandsworth employer: Get Recruited Ltd
Join a dynamic and supportive team in Southampton as a Trainee Sales Executive, where you'll benefit from structured training, regular salary reviews, and a clear path for career progression. Our vibrant work culture fosters collaboration and personal growth, making it an ideal environment for those eager to develop their sales skills while building meaningful customer relationships.
StudySmarter Expert Advice🤫
We think this is how you could land Subscription Marketing Manager - Hubspot in Wandsworth
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Get Recruited Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Get Recruited Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Get Recruited Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Get Recruited Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Subscription Marketing Manager - Hubspot in Wandsworth
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Get Recruited Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Get Recruited Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Get Recruited Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Get Recruited Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Get Recruited Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Get Recruited Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
