At a Glance
- Tasks: Drive innovative marketing campaigns to attract candidates and generate leads.
- Company: Dynamic recruitment agency in Central Manchester with a vibrant team culture.
- Benefits: Competitive salary, exciting incentives like European holidays, and career progression opportunities.
- Other info: Opportunity to progress into a Marketing Manager role in a supportive environment.
- Why this job: Join a growing team and make a real impact in the recruitment industry.
- Qualifications: Strong analytical skills, creative thinking, and excellent copywriting abilities.
The predicted salary is between 36000 - 44000 £ per year.
We're looking for a commercially minded, data-driven B2B Marketing Executive who understands the connection between sales and marketing, combining strong analytical skills with creative thinking and excellent copywriting ability. Working closely with our CEO and Managing Director, you'll deliver and optimise our established marketing plan, generating quality leads, improving campaign performance and supporting business growth. You'll also provide occasional sales admin support to the wider team.
You'll join a growing business with a fantastic team culture, exciting incentives including European holidays, and genuine scope to progress into a Marketing Manager role. This is a great opportunity for an ambitious marketer who enjoys taking ownership and delivering measurable results.
THE B2B MARKETING EXECUTIVE ROLE:
- Primary Objective: Generate new vacancy enquiries from employers and attract relevant candidates through targeted, results-driven marketing campaigns.
- Email Marketing: Manage approximately 20+ B2B targeted cold email and automated campaigns monthly containing available candidates, including targeting, data verification, copywriting, scheduling and optimisation.
- Candidate Marketing: Deliver monthly sector-specific email campaigns to attract candidates and generate applications for live vacancies.
- LinkedIn: Manage automated lead generation campaigns, optimising messaging, audiences and performance.
- Website & SEO: Manage website content, landing pages and SEO/GEO/AEO activity, using Ahrefs to improve visibility and conversions.
- Direct Mail: Coordinate targeted, low-volume B2B campaigns to engage high-value prospects and generate new Preferred Supplier List (PSL) opportunities.
- CRM & Data: Manage marketing data, including sourcing, verification, cleansing, segmentation and data protection compliance.
- Reporting & Analysis: Monitor campaign performance, lead generation, conversion rates and ROI, identifying opportunities to improve results.
- New Campaigns: Identify, develop and implement new marketing initiatives to generate additional B2B enquiries and new business opportunities.
- Inbox & Business Support: Manage shared mailboxes, respond to incoming emails and calls, distribute enquiries and assist with general office administration as required.
Secondary Objective: Strengthen Get Recruited's brand presence and engagement amongst employers.
Marketing Executive - Recruitment employer: Get Recruited Ltd
Join a dynamic and supportive team in Southampton as a Trainee Sales Executive, where you'll benefit from structured training, regular salary reviews, and a clear path for career progression. Our vibrant work culture fosters collaboration and personal growth, making it an ideal environment for those eager to develop their sales skills while building meaningful customer relationships.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive - Recruitment
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Get Recruited Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Get Recruited Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Get Recruited Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Get Recruited Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Executive - Recruitment
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Get Recruited Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Get Recruited Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Get Recruited Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Get Recruited Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Get Recruited Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Get Recruited Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
