Marketing Manager in Manchester

THE OPPORTUNITY: We're partnering with a market-leading national training provider that is experiencing significant growth and investing heavily in the next phase of its journey. Following a review of the role, our client is looking beyond a traditional Marketing Manager. They want a commercially-minded marketing leader who understands that marketing exists to drive business growth, influence commercial strategy and deliver measurable ROI. Reporting directly to the Commercial Director, you'll take ownership of the entire marketing function, leading an established team while working closely with Sales, Operations and the wider leadership team to shape business strategy. This is a genuine opportunity to step into a Head of Marketing level position where you'll have the autonomy to influence direction, introduce new ideas and build marketing around commercial outcomes rather than simply delivering campaigns. If you're a commercially focused marketing leader who enjoys strategy, leading people and using data to drive growth, this is an opportunity not to be missed.

MARKETING MANAGER RESPONSIBILITIES:

• Develop and deliver the overall marketing strategy aligned to ambitious business growth plans.
• Lead, coach and develop an established in-house marketing team.
• Drive lead generation across multiple service lines through innovative, commercially focused campaigns.
• Work closely with the Commercial Director to align marketing activity with sales objectives and wider business strategy.
• Manage marketing budgets, ensuring strong ROI across all activity.
• Analyse campaign performance, customer journeys and conversion data to continually improve results.
• Develop employer branding and recruitment marketing initiatives to support organisational growth.
• Collaborate with internal stakeholders across Sales, Operations and Education to maximise commercial opportunities.
• Identify new markets, growth opportunities and innovative ways to increase brand awareness and customer engagement.
• Present marketing performance, commercial insight and strategic recommendations to senior leadership.
• Oversee external agencies, suppliers and marketing technology where required.
• Support exhibitions, industry events and stakeholder engagement activity across the UK.

THE PERSON:

• Proven experience in a senior Marketing Manager or Commercial Marketing role with responsibility for strategy as well as team leadership.
• Demonstrable success delivering measurable commercial growth through marketing activity.
• Strong understanding of lead generation, sales funnels, customer acquisition, conversion optimisation and marketing ROI.
• Experience leading and developing marketing teams.
• Strong digital marketing knowledge including SEO, PPC, CRM, marketing automation and analytics.
• Commercially minded with excellent analytical and decision-making skills.
• Confident influencing senior stakeholders and presenting strategic recommendations.
• Creative, ambitious and proactive with an entrepreneurial approach to problem solving.
• Comfortable working in a fast-paced, evolving environment where you'll have the autonomy to challenge ideas and introduce improvements.
• Willingness to travel nationally, including occasional overnight stays, to support team collaboration and events.
• Experience within education, apprenticeships, training, engineering, construction, manufacturing or other technical sectors would be highly advantageous, although candidates from other commercial backgrounds are encouraged to apply.

PACKAGE:

• Competitive Salary
• Performance Bonus
• Hybrid Working
• 33 Days Annual Leave
• Additional Christmas Closure
• Enhanced Pension
• Life Assurance
• Ongoing Learning & Development Funded Qualifications
• Excellent Career Progression
• Supportive, Collaborative & High-Performing Culture