At a Glance
- Tasks: Lead B2C and B2B email strategies to drive engagement and generate leads.
- Company: Join Get Laid Beds, a growing Leicester-based manufacturer with global reach.
- Benefits: Opportunities for growth, supportive team, and hands-on experience in email marketing.
- Other info: Dynamic environment focused on craftsmanship and quality.
- Why this job: Make an impact with innovative email campaigns while developing your marketing skills.
- Qualifications: Experience with email automation platforms and strong campaign management skills.
The predicted salary is between 40000 - 50000 £ per year.
About the Role
We’re looking for a versatile Email Marketing & Campaign Coordinator to lead both our B2C and B2B email strategies.
This is a hands on role split between driving retention, CRM, and lifecycle marketing for our consumer audiences, while also managing high impact B2B email campaigns that support lead generation across sectors such as PBSA, BTR, boutique hotels, and care environments.
About Get Laid Beds
We’re a Leicester-based manufacturer with a growing global reach.
Since 2012, we’ve grown from start-up to multi-million-pound brand by focusing on what matters: craftsmanship, quality and doing things properly.
If you're ready to be part of our journey, we’d love to hear from you.
There’s plenty of room to grow and no shortage of support around you.
- B2C Responsibilities
- Develop and execute comprehensive email strategies aligned with broader CRM and retention goals.
- Build, manage, and optimise automated workflows (welcome series, abandonment flows, re-engagement, etc.) in Klaviyo.
- Deliver flows and campaigns to nurture inactive contacts, keeping them warm and engaged with the brand with the view of delivering future revenue.
- Deliver list building initiatives while ensuring subscriber health and GDPR compliance.
- Create advanced segmentation models and data led personalisation to maximise engagement.
- Own campaign planning, briefing, setup, testing, and execution.
- Track KPIs (deliverability, open/click rates, conversions, ROI), report regularly, and identify opportunities for performance improvement.
- Work closely with internal teams to ensure email campaigns are on brand, well designed, and driving measurable results.
- B2B Responsibilities
- Plan, build, and execute targeted B2B campaigns aimed at key decision-makers in contract furniture sectors.
- Design and manage prospecting workflows and automations to nurture and qualify leads.
- Work alongside the Commercial Sales Manager to ensure seamless lead qualification and CRM handoff.
- Monitor and optimise performance (open rates, CTRs, conversions, pipeline impact), ensuring CRM accuracy.
- Conduct supplementary outreach via Linked In and phone when required.
- Research new business opportunities and maintain accurate records of outreach activity and progress.
- Maintain a continuous test and learn approach, reporting on the effectiveness of email marketing efforts, striving to improve outcomes across the B2B arm of the business.
- What We’re Looking For
- Strong hands on experience with email automation platforms (ideally Klaviyo, Hub Spot, or similar).
- Proven ability to manage end to end campaign delivery (strategy, build, test, optimise, report).
- Commercially minded with an understanding of both consumer and B2B lead generation objectives.
- Confident analysing performance metrics and presenting actionable insights.
- Up to date knowledge of GDPR, CAN-SPAM and email best practices.
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Email Marketing Coordinator in Leicester employer: Get Laid Beds
Get Laid Beds is an excellent employer that fosters a positive and collaborative work environment, perfect for those looking to grow in the woodworking industry. With on-the-job training, progression opportunities, and a commitment to employee well-being through benefits like a pension scheme and generous holiday allowance, we ensure our Workshop Operatives feel valued and supported. Join us in a dynamic setting where your eagerness to learn and contribute will be met with encouragement and development.
StudySmarter Expert Advice🤫
We think this is how you could land Email Marketing Coordinator in Leicester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Get Laid Beds and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Get Laid Beds are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Get Laid Beds on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Get Laid Beds. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Email Marketing Coordinator in Leicester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Get Laid Beds. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Get Laid Beds:Show us that you’ve done your homework! In your application, briefly mention what you admire about Get Laid Beds’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Get Laid Beds
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Get Laid Beds will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Get Laid Beds, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
