At a Glance
- Tasks: Lead our paid acquisition engine and optimise marketing strategies for growth.
- Company: Join a fast-paced health coaching platform focused on healthy ageing.
- Benefits: Competitive salary, equity options, and direct access to the Founder.
- Other info: Opportunity to build an exceptional marketing engine without corporate red tape.
- Why this job: Make a real impact in performance marketing with AI-driven strategies.
- Qualifications: Proven Meta Ads experience and a passion for data-driven marketing.
The predicted salary is between 60000 - 80000 £ per year.
Location: Remote (UK)
Full-time
Reports directly to the Founder
About Get In Good Nick
We're building the world's most trusted health coaching platform for healthy ageing, helping people stay strong, independent and confident for life. We're a small, ambitious team moving fast, building something we believe can improve the lives of hundreds of thousands of people. We're now looking for the person who will build and own our paid acquisition engine.
The Role
This isn't a traditional marketing role. We're looking for a performance marketer who lives and breathes customer acquisition. Someone obsessed with lowering CAC, improving conversion rates, testing creative, writing better hooks, optimising landing pages, refining VSLs and building acquisition systems that scale profitably. You'll work directly alongside the Founder and own our paid acquisition engine—from the first advert someone sees through to becoming a paying member. Your success will ultimately be measured on one thing: Profitable member growth.
What You'll Own
- Meta advertising strategy, campaign builds, optimisation and scaling
- Creative testing across images, video and UGC
- Landing page optimisation and conversion rate improvement
- VSL optimisation, messaging and funnel performance
- Offer positioning and direct-response copy that converts
- AI-powered creative production and campaign workflows
- CAC, ROAS, LTV, payback and commercial reporting
- Weekly testing roadmap—identifying what to test, why it matters and what we learn
The AI Edge
We believe AI will become one of the biggest competitive advantages in performance marketing. We're looking for someone who already uses AI as part of their daily workflow—not because it's trendy, but because it helps them move faster and produce better work. Whether that's generating creative concepts, producing ad variations, editing videos, improving copy, analysing campaigns or automating repetitive tasks, you're constantly looking for ways AI can make a small team perform like a much larger one. Our goal is to build an AI-first acquisition engine that gets smarter every month.
Who You Are
- Proven hands-on Meta Ads experience managing real budgets with measurable commercial results
- Strong understanding of direct-response marketing principles
- Experienced in landing page optimisation, funnels and conversion rate optimisation
- Comfortable working with VSLs, offers and persuasive messaging
- AI-native—you genuinely use AI every day to improve performance and efficiency
- Commercially minded—you understand CAC, LTV, ROAS and payback, and enjoy being accountable for the numbers
- Curious, analytical and highly experimental—you love testing ideas and making decisions based on data
- Builder mentality—you want to create something exceptional rather than simply manage existing campaigns
- Hungry, ambitious and looking for the opportunity to have a genuine impact
Bonus Points
- Google/YouTube ad experience
- Health, wellness or subscription business experience
- Experience using AI tools to improve paid acquisition performance
- No-code, API or automation experience to help extend our AI-powered marketing systems
What We Offer
- £60,000–£80,000 base salary (depending on experience)
- 1–2% equity—the opportunity to own a meaningful part of what we're building
- Direct access to the Founder and genuine influence over company strategy
- The opportunity to build a best-in-class AI-powered performance marketing engine from the ground up
- Freedom to test, experiment and move quickly without corporate bureaucracy
How to Apply
We care far more about what you've achieved than where you've worked. Please apply via LinkedIn with:
- Your CV with a short cover letter attached (maximum one page) answering the following:
- Tell us about one paid acquisition result you're genuinely proud of, including the budget, CAC, ROAS (or other relevant metrics) and exactly what you personally owned.
- Describe one example of how you've used AI to improve marketing performance, creative output or acquisition efficiency.
- If you joined Get In Good Nick tomorrow, what would be the first things you'd investigate to improve our paid acquisition engine, and why?
Keep it concise. We're not looking for a polished cover letter. We're looking for evidence of commercial thinking, hands-on execution and someone who can build one of the best performance marketing engines in the health industry. We'll be reviewing applications as they come in and moving quickly for the right person.
Performance Marketing Lead in Norwich employer: Get In Good Nick
At Get In Good Nick, we pride ourselves on being an innovative and dynamic employer that empowers our team to make a real impact in the health coaching industry. With a remote work culture that fosters creativity and collaboration, we offer competitive salaries, equity opportunities, and direct access to leadership, allowing you to shape the future of our AI-powered performance marketing engine. Join us to be part of a small, ambitious team dedicated to improving lives while enjoying the freedom to experiment and grow professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Lead in Norwich
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Get In Good Nick and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Get In Good Nick are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Get In Good Nick on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Get In Good Nick. Bring your business cards and be prepared to chat about how you can contribute!
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Get In Good Nick. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Get In Good Nick:Show us that you’ve done your homework! In your application, briefly mention what you admire about Get In Good Nick’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Get In Good Nick
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Get In Good Nick will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Get In Good Nick, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
