At a Glance
- Tasks: Grow the Individual Giving programme through data-driven, multi-channel campaigns and audience-led acquisition activities.
- Company: Perennial is the UK's only charity dedicated to supporting horticulturists in need.
- Benefits: Enjoy a salary of £35,000 - £40,000, 25 days holiday, and private healthcare coverage.
- Other info: This role offers hybrid working options and is based in Leatherhead, Surrey.
- Why this job: Join a mission-driven team focused on improving health and wellbeing outcomes for horticulturalists.
- Qualifications: Proven experience in successful acquisition campaigns and managing multi-channel marketing efforts required.
The predicted salary is between 35000 - 40000 £ per year.
The Organisation
Perennial is the nation's only charity dedicated to helping people in horticulture. Together with our network of partners, we provide free support, information, advice, financial assistance and services for horticulturalists and their loved ones experiencing illness, disability, bereavement, family breakdown and financial difficulties. We have a real focus on improving the health and wellbeing outcomes of people working in horticulture and have an ambitious preventative strategy to create better futures for people working in horticulture.
The Benefits
- Salary of £35,000 - £40,000 per annum (dependent on experience)
- 25 days’ holiday, plus Bank Holidays
- Pension
- DIS benefit (3x salary)
- Private healthcare coverage
- Sickness pay
- Comprehensive benefits package
- Well-established family-friendly policies, including the ability to have extra unpaid leave
- Time off for dependants
The Role
As our Supporter Acquisition & Development Manager, you will grow our Individual Giving programme, turning awareness into sustainable income. You will lead audience-led acquisition activity, developing data-driven, multi-channel campaigns that attract new supporters, grow regular giving and increase unrestricted income. Working closely with marketing, digital and data colleagues, you will shape compelling fundraising propositions, test new channels and optimise activity to improve return on investment, conversion and long-term supporter value.
Additional Responsibilities
- Identify and segment high-value supporter audiences
- Lead campaign planning, delivery, testing and evaluation
- Monitor performance metrics, including CPA, ROI and lifetime value
- Design supporter journeys, welcome activity and stewardship plans
- Support progression into regular giving, mid-value and legacy giving
- Develop fundraising propositions and conversion-focused content
About You
- Proven experience delivering successful acquisition or Individual Giving campaigns that meet income or growth targets
- Experience managing multi-channel marketing or fundraising campaigns
- Experience managing budgets and analysing performance data
- Experience using CRM systems for segmentation, targeting and reporting
- A good understanding of digital acquisition and direct marketing techniques
- A strong commercial and income-driven mindset
- Excellent analytical and data interpretation skills
- The ability to translate insight into high-performing campaigns
The closing date for this role is 13th July 2026.
Perennial, Gardeners' Royal Benevolent Society New Supporter Acquisition & Development Manager [...] in Leatherhead employer: Get Grants Ltd
Perennial, located in Leatherhead, Surrey, provides essential support to horticulturists facing various challenges. Employees enjoy a comprehensive benefits package, including private healthcare and family-friendly policies, fostering a supportive work environment.
