At a Glance
- Tasks: Drive revenue growth through proactive sales and exceptional client relationship management.
- Company: Join Get Golfing CIO, a charity making golf accessible for everyone.
- Benefits: Enjoy competitive salary, pension plans, free golf, and 50% off food.
- Other info: Flexible hours, opportunities for progression, and a vibrant team culture.
- Why this job: Be part of a passionate team impacting the community through golf and hospitality.
- Qualifications: 3+ years in venue or corporate event sales with strong communication skills.
The predicted salary is between 46250 - 57750 € per year.
Location: Sherfield Oaks Golf Club
Reports to: General Manager
About Get Golfing CIO
Get Golfing CIO is a charity with a mission to make golf more accessible for all. Operating a growing portfolio of golf and hospitality venues across the UK, Get Golfing reinvests profits back into its courses, clubhouses, people, and local community initiatives. With over 7,000 members, 160,000 annual visitors, and a team of more than 600 people across multiple sites, Get Golfing combines a passion for golf, hospitality, and community impact with a commercially driven approach to venue and event management.
Our model is to maximise revenue through memberships, golf days, corporate events, functions, hospitality, and food & beverage operations. We believe that “our courses are for golfers while our clubhouses are for everyone.”
Role Purpose
The Events Sales Manager is responsible for driving revenue growth at Sherfield Oaks Golf Club through proactive sales activity, strategic business development, and exceptional client relationship management. This role will focus on increasing revenue across corporate events, golf days, meetings, conferences, seasonal functions, and memberships through a combination of outbound sales activity and the management of high-value inbound enquiries. The successful candidate will act as a commercial ambassador for the venue, building long-term relationships with corporate clients, event organisers, local businesses, and members while delivering an outstanding customer journey from enquiry to event execution. This is a target-driven and relationship-focused role requiring strong commercial awareness, excellent communication skills, and a passion for hospitality, events, and golf.
Key Responsibilities
- Proactive Sales & Business Development
- Develop and implement proactive outbound sales strategies to achieve and exceed revenue targets across events, golf days, memberships, and hospitality offerings.
- Generate new business through cold calling, personalised email campaigns, LinkedIn outreach, networking events, and strategic prospecting.
- Identify and secure corporate opportunities including conferences, meetings, away days, golf days, summer parties, and Christmas events.
- Represent the club at industry networking events, trade shows, and local business forums to build awareness and generate leads.
- Organise and conduct professional site visits and venue presentations to showcase the venue’s facilities and experiences.
- Negotiate contracts, pricing, and commercial terms to secure profitable business opportunities.
- Venue Sales & Golf Day Sales
- Drive growth in venue sales across corporate events, private parties, celebrations, meetings, conferences, summer events, and Christmas functions through both inbound enquiries and proactive outbound sales activity.
- Achieve agreed quarterly and annual revenue targets for venue hire, hospitality packages, and golf day bookings.
- Proactively identify opportunities to maximise secondary spend through catering, bar revenue, accommodation partnerships, entertainment, upgrades, and added-value event services.
- Build and maintain strong relationships with corporate clients, event organisers, planners, golf societies, and local businesses to encourage repeat business and referrals.
- Manage the full sales journey from initial enquiry through proposal creation, venue show rounds, negotiation, confirmation, payment collection, and final handover to operational teams.
- Deliver engaging and personalised venue tours that showcase the venue’s facilities, atmosphere, and customer experience to maximise conversion opportunities.
- Upsell and cross-sell venue services and event enhancements to increase average booking value and overall profitability.
- Ensure all event details, contracts, payments, and client expectations are managed accurately and professionally to support seamless event delivery.
- Develop tailored event packages and creative sales opportunities aligned with market trends and customer needs.
- Work closely with operational and hospitality teams to ensure exceptional customer experiences that generate positive reviews, repeat business, and long-term client relationships.
- Strategic Inbound Sales Management
- Take ownership of high-value inbound enquiries and convert opportunities into confirmed business.
- Produce tailored proposals and packages aligned with client objectives and venue capabilities.
- Collaborate closely with operational teams to ensure seamless event planning and delivery.
- Develop key account plans to maximise repeat business and long-term client value.
- Client Relationship Management
- Build and maintain strong relationships with corporate clients, event organisers, members, and local businesses.
- Deliver exceptional communication and customer service throughout every stage of the sales journey.
- Act as a trusted point of contact for clients, ensuring a professional and positive experience at all times.
- Ensure all events and customer experiences reflect the high standards and inclusive ethos of Get Golfing CIO.
- Revenue & Pipeline Management
- Maintain accurate CRM records, sales pipelines, conversion data, and revenue forecasts.
- Monitor sales performance and provide regular reports to senior management on activity, revenue generation, market trends, and client feedback.
- Support budgeting and forecasting processes through accurate sales reporting and pipeline management.
- Monitor competitor activity and local market trends to identify new business opportunities.
- Team Collaboration & Venue Standards
- Work collaboratively with the General Manager and operational teams to maximise sales opportunities and ensure excellent event delivery.
- Support a positive team culture through strong communication, accountability, and collaboration.
- Uphold health & safety, licensing, and operational compliance standards across all sales activities.
- Embody Get Golfing’s values of inclusivity, sustainability, community engagement, and exceptional hospitality.
Person Specification
Experience
- Minimum 3 years’ experience in venue sales, corporate event sales, hospitality sales, or golf industry sales.
- Proven success in proactive outbound sales, business development, and revenue generation.
- Experience managing high-value client relationships and achieving ambitious sales targets.
- Strong understanding of the golf, hospitality, or events industry.
Skills
- Excellent prospecting, negotiation, and closing skills.
- Strong commercial awareness with experience managing revenue targets and sales pipelines.
- Outstanding communication, presentation, and interpersonal skills.
- Strong organisational skills with exceptional attention to detail.
- Ability to influence performance and contribute to business growth through effective commercial decision-making.
- Proficiency in Microsoft Office, CRM systems, and sales reporting tools.
- Ability to manage multiple priorities while maintaining high service standards.
Approach
- Proactive, ambitious, and results-oriented mindset.
- Passion for hospitality, events, golf, and delivering exceptional guest experiences.
- Ability to work independently while contributing positively within a wider team environment.
- Flexible approach to working hours, including evenings, weekends, and bank holidays where required.
- Strong relationship-building skills with the ability to engage confidently with a wide range of clients and stakeholders.
- Excellent time management and prioritisation skills.
- A professional and enthusiastic approach with a strong work ethic and commitment to venue success.
Salary OTE £55k
Benefits
- Pension Plans
- Training & Development
- Free Golf
- 50% discount on food
- Staff referral programme
- Opportunities for Progression
Events Sales Manager - Sherfield Oaks Golf Club employer: Get Golfing CIO
Get Golfing CIO is an exceptional employer that prioritises inclusivity, community engagement, and professional growth within the vibrant setting of Sherfield Oaks Golf Club. With a strong focus on employee development, competitive benefits including free golf and generous discounts, and a collaborative work culture, we empower our team to thrive while making golf accessible for all. Join us in creating memorable experiences for our clients and contributing to meaningful community initiatives.
StudySmarter Expert Advice🤫
We think this is how you could land Events Sales Manager - Sherfield Oaks Golf Club
✨Tip Number 1
Get your networking game on! Attend industry events, trade shows, and local business forums to meet potential clients and showcase your personality. Remember, it’s all about building those relationships that can lead to future opportunities.
✨Tip Number 2
Don’t shy away from cold calling or sending personalised emails. Reach out to potential clients with a friendly approach and let them know how you can help make their events unforgettable. A little persistence can go a long way!
✨Tip Number 3
When you get an enquiry, treat it like gold! Respond quickly and tailor your proposals to fit the client’s needs. Show them that you understand their vision and can deliver an exceptional experience at Sherfield Oaks Golf Club.
✨Tip Number 4
Finally, keep track of your leads and follow up regularly. Use a CRM system to manage your sales pipeline and ensure no opportunity slips through the cracks. Consistency is key to turning those enquiries into confirmed bookings!
We think you need these skills to ace Events Sales Manager - Sherfield Oaks Golf Club
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Events Sales Manager role. Highlight your experience in venue sales and client relationship management, and show us how your skills align with our mission at Get Golfing.
Show Your Passion:We love candidates who are passionate about hospitality and golf! Share your enthusiasm for these areas in your application. Let us know why you want to be part of our team and how you can contribute to making golf more accessible.
Be Clear and Concise:When writing your application, keep it clear and to the point. Use bullet points where possible to make it easy for us to see your key achievements and skills. We appreciate a well-structured application that gets straight to the good stuff!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at Sherfield Oaks Golf Club.
How to prepare for a job interview at Get Golfing CIO
✨Know Your Venue Inside Out
Before the interview, make sure you’re familiar with Sherfield Oaks Golf Club and its offerings. Understand the unique selling points of the venue, including its facilities and services. This knowledge will help you demonstrate your enthusiasm and ability to represent the club effectively.
✨Showcase Your Sales Skills
Prepare specific examples of your past sales successes, especially in the events or hospitality sectors. Be ready to discuss how you’ve driven revenue growth and built client relationships. This will show that you have the proactive mindset they’re looking for.
✨Understand the Community Impact
Get Golfing CIO focuses on making golf accessible and giving back to the community. Familiarise yourself with their mission and think about how you can contribute to this ethos. Discussing your alignment with their values will set you apart as a candidate who truly understands their goals.
✨Prepare Questions That Matter
Think of insightful questions to ask during the interview. Inquire about their strategies for increasing membership or how they measure success in event sales. This shows your genuine interest in the role and helps you assess if it’s the right fit for you.
