We are seeking a proactive and detail-oriented Marketing Manager to lead and optimise our marketing activity across a range of digital platforms and campaigns. This role will be instrumental in enhancing customer engagement, promoting our offerings, and driving revenue growth through data-led marketing strategies.
Key Responsibilities
HubSpot CRM Management
- Maintain, configure, and optimise HubSpot CRM for marketing automation, lead nurturing, and reporting
- Develop and manage workflows, email campaigns, and customer segmentation
- Generate actionable insights from CRM data to improve conversion and retention
- Ensure data cleanliness and integrity
Digital Marketing Campaigns
- Plan and execute digital campaigns across email, social media, and paid media
- Work with venue managers to build campaign calendars and support local marketing initiatives
- Use data and analytics to monitor performance and refine strategies
Content Creation & Management
- Coordinate content production for web, social, email, and other channels
- Manage internal and external creative resources including photography, video, and design
- Ensure consistent branding and messaging across platforms including onsite POS
Website & SEO
- Manage and update website content in alignment with SEO best practices
- Collaborate with developers to improve UX and conversion
- Monitor site analytics to identify and implement optimisations
Get Golfing App Management (Pacesetter)
- Oversee functionality, updates, and integration of the Get Golfing App
- Collaborate with developers and support teams to enhance user experience
- Train and support staff and members in app usage
Community Engagement & Charitable Initiatives
- Work closely with the Charities and Communities team to promote outreach programmes and fundraising initiatives
- Create marketing content that highlights our charitable impact
- Support campaigns aimed at increasing community involvement and awareness of Get Golfing’s mission
- Strong understanding of CRM, marketing automation, and analytics (HubSpot experience preferred)
- Proven experience in digital marketing (email, social media, SEO, content marketing)
- Excellent communication, writing, and interpersonal skills
- Highly organised, with strong attention to detail and ability to manage multiple priorities
- Experience in the golf, leisure, hospitality, or charity sectors is a plus
- Ability to work both independently and collaboratively in a dynamic environment
- Pension Plans
- Training & Development
- Free Golf
- 50% discount on food and beverage
- Staff referral programme
- £28k - £34k depending on experience
