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- Tasks: Drive outbound sales for ExpressVPN, focusing on SMBs in the US and Canada.
- Company: Join ExpressVPN, a leader in online privacy and security.
- Benefits: Competitive salary, performance bonuses, hybrid work, and professional development opportunities.
- Why this job: Be a key player in a high-impact role with clear career progression.
- Qualifications: 4-6 years in B2B sales, strong cold outreach skills, and experience with SMBs.
- Other info: Work in a dynamic team with a mission to protect digital lives.
The predicted salary is between 36000 - 60000 £ per year.
Location: London (hybrid)
Reports to: VP, Global Partnerships & Business Development
Job Overview
Are you a go-getter with a relentless hunter mentality and a passion for closing new business? As a B2B Sales & Business Development Executive focused on ExpressVPN for Teams, you will own outbound prospecting and new revenue generation into SMB organisations across priority markets (notably the US & Canada). You'll run high-velocity cold outreach, book and qualify pipeline, lead demo conversations, and close deals. This role sits at the intersection of sales, marketing and product and is perfect for someone who thrives on building high-volume pipeline and hitting ambitious targets.
Why this is an exciting opportunity
- High-impact role: You will drive new business growth for ExpressVPN's dedicated B2B offering for SMBs and other small orgs — a product with strong market demand and clear commercial hooks (security, geo-testing, simple admin + scale).
- True hunter role: This is a pure outbound position — ideal for reps who love running sequences, testing messaging, and optimising cadences to drive measurable outcomes.
- Global footprint & support: You'll work with a high-performing global team, leveraging product, marketing and partnerships to close deals quickly and build repeatable plays.
- Career progression: Strong performers will have clear progression into senior sales, account management or BD roles.
Key Responsibilities
- Drive end-to-end outbound sales for ExpressVPN for Teams: LinkedIn, cold email, phone, InMail and targeted account plays.
- Build, qualify and manage a pipeline of SMB opportunities.
- Book and run qualification calls and demos, manage deal progression and close revenue.
- Consistently hit activity, pipeline and revenue KPIs (daily outbound touches, meetings booked, opportunities created, AOV targets).
- Maintain accurate CRM records, pipeline hygiene and forecasting (Salesforce/HubSpot).
- Collaborate closely with Marketing, Partnerships and Product to refine messaging, pilot structures and GTM plays.
- A/B test sequences and cadences, iterate on messaging and share learnings across the team.
- Represent ExpressVPN professionally in all external interactions and manage customer expectations through to contract signature.
Role Requirements / Skills & Experience
- 4-6 years' experience in SDR / BDR / New Business or front-line B2B sales roles (B2B SaaS experience strongly preferred).
- Proven hunter with a track record of cold outreach success and consistent quota attainment.
- Experience selling to SMBs / mid-market customers — comfortable with high-volume outreach and shorter sales cycles.
- Demonstrable experience targeting the US and/or Canadian markets (time-zone awareness and buyer cadence).
- Excellent written and verbal communication; strong cold outreach copywriting skills.
- Comfortable with aggressive activity targets and persistent follow-up.
- Strong organisational skills and disciplined CRM/process management.
- Native or near-native English fluency required.
Nice to have
- Experience selling security, privacy, VPN, or productivity tools.
- Demo / product walkthrough experience.
- Familiarity with seat-based licensing and subscription billing.
- Experience with Outreach, Salesloft, or similar outbound platforms.
Benefits & Working Arrangements
- Competitive base salary and performance bonus.
- Hybrid working and flexible hours to accommodate North American outreach.
- Professional development, training and clear progression paths.
- Generous time-off and standard employee benefits (health & wellbeing support).
About ExpressVPN
ExpressVPN is a leading provider of online privacy and security, powering millions of users across 105+ countries. We build trusted, audited products and partner with global platforms and organisations to make privacy accessible across devices. We're scaling quickly — join us and be part of a mission‐driven team protecting people's digital lives.
B2B Sales & Business Development Executive in London employer: Get Express Vpn
Contact Detail:
Get Express Vpn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Sales & Business Development Executive in London
✨Tip Number 1
Get your networking game on! Connect with people in the industry on LinkedIn, attend relevant events, and don’t be shy to reach out. You never know who might have a lead or can refer you to the right person.
✨Tip Number 2
Practice your pitch! Whether it’s for a cold call or a demo, having a clear and engaging pitch can make all the difference. Role-play with friends or colleagues to refine your approach and boost your confidence.
✨Tip Number 3
Stay organised! Use a CRM tool to keep track of your outreach efforts and follow-ups. This will help you manage your pipeline effectively and ensure you’re hitting those ambitious targets.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to get noticed and show your interest in joining our dynamic team at ExpressVPN. We’re excited to see what you bring to the table!
We think you need these skills to ace B2B Sales & Business Development Executive in London
Some tips for your application 🫡
Show Your Hunter Mentality: In your application, make sure to highlight your go-getter attitude and any past experiences where you've successfully closed deals or generated new business. We want to see that you thrive in a high-velocity sales environment!
Tailor Your Messaging: Just like in sales, your application should be personalised. Use the job description to guide your language and focus on how your skills align with what we're looking for. This shows us you understand the role and are genuinely interested.
Demonstrate Your Communication Skills: Since excellent written communication is key for this role, ensure your application is clear, concise, and free of errors. We want to see your cold outreach copywriting skills shine through in your cover letter and CV!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you're proactive—just like we like our salespeople to be!
How to prepare for a job interview at Get Express Vpn
✨Know Your Product Inside Out
Before the interview, make sure you understand ExpressVPN for Teams thoroughly. Familiarise yourself with its features, benefits, and how it stands out in the market. This will not only help you answer questions confidently but also demonstrate your genuine interest in the role.
✨Prepare for Cold Outreach Scenarios
Since this role is all about outbound sales, be ready to discuss your cold outreach strategies. Think of examples where you've successfully engaged prospects through LinkedIn, email, or phone calls. Practising your pitch can also give you an edge during the interview.
✨Showcase Your Hunter Mentality
This position requires a relentless hunter mentality, so come prepared with stories that highlight your tenacity and success in closing deals. Share specific metrics or achievements that showcase your ability to meet and exceed targets, especially in high-volume outreach.
✨Ask Insightful Questions
Interviews are a two-way street, so prepare thoughtful questions about the team dynamics, sales strategies, and how success is measured in this role. This shows your enthusiasm and helps you gauge if the company culture aligns with your values.
