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- Tasks: Lead brand strategy, manage campaigns, and enhance visibility across various channels.
- Company: Get A Drip is a pioneering wellness clinic focused on longevity and well-being.
- Benefits: Enjoy staff training credits, generous leave, and a supportive work environment.
- Why this job: Join a dynamic team making a real impact in the wellness industry with creative freedom.
- Qualifications: Bachelor's degree in Marketing or related field; experience in strategic marketing preferred.
- Other info: We encourage applications from diverse backgrounds and respect all pronouns.
The predicted salary is between 28800 - 48000 £ per year.
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Get A Drip is a pioneering international longevity wellness clinic offering a wide range of innovative services to support your well-being journey. From IV Vitamin Drips and Booster Shot Injections to comprehensive Diagnostic Testing, and now a brand new digital telemedicine arm.
With a growing portfolio of UK and Europe presence, we\’re proud to provide an extensive array of longevity, well-being, and diagnostics solutions. Our services include Compression Therapy, Cryotherapy, Ozone Therapy, Red Light Therapy, Hyperbaric Oxygen Therapy, Infrared Sauna, Gut Testing, Vitamin D Testing, and Blood Testing.
About the role
In this pivotal moment, we are seeking a proactive and strategic thinker to join our team as the Brand and Integrated Marketing Manager. The successful candidate will play a key role in growing our brand and business in a highly effective and sustainable manner.
As the Brand and Integrated Marketing Manager, you will be instrumental in developing and implementing the brand identity for Get A Drip across various markets, media, and channels. Your focus will be on enhancing brand awareness and visibility through creative and effective campaigns, strategic partnerships, and cohesive messaging across all touchpoints. You’ll lead the charge on new product launches, elevate our membership programme, and ensure our brand remains distinctive and compelling in a competitive wellness landscape.
Main Responsibilities
- Lead Brand Strategy: Review and evolve the company’s brand positioning to ensure consistency and impact across all channels and touchpoints.
- New Product Launches: Develop and execute go-to-market strategies for new products, ensuring integrated campaign delivery across digital, retail, and PR.
- Membership Programme Marketing: Own the marketing strategy for our new membership programme, driving awareness, acquisition, and retention through engaging campaigns.
- Campaign Planning and Execution: Deliver targeted, omni-channel campaigns across paid search, social, digital, and in-clinic – aligned with business and brand objectives.
- Content & Social Media Management: Curate engaging content across all social platforms and manage day-to-day social media activity, staying ahead of trends and fostering community engagement.
- Ambassador & Influencer Strategy: Design and implement a scalable strategy for managing brand ambassadors and influencers aligned with our mission and values.
- Partnerships & PR: Manage the Partnership Programme and collaborate with agencies to drive PR, events, and brand-aligned collaborations with corporate partners.
- Franchise Marketing Support: Provide marketing toolkits and guidance for franchisee recruitment and local marketing execution.
- Performance Tracking: Use analytics tools to measure marketing performance and apply data insights to optimise future initiatives.
Skills and Experience
- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience in a strategic marketing role, preferably in the wellness or healthcare industry.
- Strong leadership and team management skills.
- In-depth knowledge of performance marketing, digital advertising, and campaign management.
- Exceptional communication and interpersonal skills.
- Creative thinker with a demonstrated ability to develop and execute successful marketing strategies.
- Proficient in analytics tools and data-driven decision-making.
- Budget management and financial acumen.
- Get A Drip Staff training credit to spend on drips and boosters, up to the value of £2400 per annum.
- 22 days per annum, which rises by one additional day per full completed year of service up to a maximum of 30 days, plus 8 bank holiday days which are added to your leave entitlement which can be taken throughout the year at your request (as clinics remain open on bank holidays with the exception of Christmas day).
We encourage people from underrepresented backgrounds to apply; we don’t discriminate. Also, please notify our team of your pronouns at any point in your application.
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Contract
Job function
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Job function
Marketing and Sales
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Industries
Wellness and Fitness Services
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Brand & Integrated Marketing Manager employer: Get A Drip
Contact Detail:
Get A Drip Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand & Integrated Marketing Manager
✨Tip Number 1
Familiarise yourself with Get A Drip's brand identity and services. Understanding their unique offerings, like IV Vitamin Drips and Cryotherapy, will help you tailor your conversations and demonstrate genuine interest during interviews.
✨Tip Number 2
Network within the wellness and healthcare industry. Attend relevant events or connect with professionals on platforms like LinkedIn to gain insights into current trends and challenges, which can be valuable talking points in your application process.
✨Tip Number 3
Showcase your strategic thinking skills by preparing examples of successful marketing campaigns you've led. Be ready to discuss how you measured their impact and what you learned from those experiences, as this aligns with the role's focus on performance tracking.
✨Tip Number 4
Research the latest trends in integrated marketing, especially in the wellness sector. Being knowledgeable about innovative marketing strategies will not only impress the hiring team but also show that you're proactive and forward-thinking.
We think you need these skills to ace Brand & Integrated Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand and integrated marketing, particularly within the wellness or healthcare sectors. Use specific examples of past campaigns you've led or contributed to that align with the responsibilities outlined in the job description.
Craft a Compelling Cover Letter: In your cover letter, express your passion for wellness and how it aligns with Get A Drip's mission. Discuss your strategic thinking and leadership skills, and provide examples of how you've successfully managed marketing strategies in previous roles.
Showcase Analytical Skills: Since performance tracking is crucial for this role, include any experience you have with analytics tools. Mention specific metrics you've improved through data-driven decisions in past marketing campaigns.
Highlight Creative Campaigns: Discuss any innovative marketing campaigns you've developed or executed. Emphasise your ability to think creatively and how your ideas can enhance brand awareness and visibility for Get A Drip.
How to prepare for a job interview at Get A Drip
✨Understand the Brand
Before your interview, take some time to research Get A Drip and its services. Familiarise yourself with their brand identity, values, and recent campaigns. This will help you demonstrate your genuine interest in the company and how you can contribute to their marketing strategy.
✨Showcase Your Strategic Thinking
As a Brand & Integrated Marketing Manager, you'll need to think strategically. Prepare examples of past marketing strategies you've developed or executed, particularly in the wellness or healthcare sectors. Be ready to discuss how these experiences can translate to success at Get A Drip.
✨Prepare for Campaign Discussions
Expect to discuss campaign planning and execution during your interview. Bring specific examples of successful omni-channel campaigns you've led, including the challenges faced and how you overcame them. Highlight your ability to use analytics tools to measure performance and optimise future initiatives.
✨Demonstrate Leadership Skills
The role requires strong leadership and team management skills. Be prepared to share your experiences in leading teams, managing projects, and collaborating with cross-functional partners. Emphasise your communication style and how you foster a positive team environment.