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For Companies At a Glance
- Tasks: Lead email marketing, analytics, and customer lifecycle strategies to boost growth.
- Company: GES EMEA is a forward-thinking company focused on innovative marketing solutions.
- Benefits: Enjoy a dynamic work environment, growth opportunities, and impactful projects.
- Why this job: Join a vibrant team and shape the future of marketing with cutting-edge technology.
- Qualifications: 4+ years in marketing automation, strong analytical skills, and tech-savvy.
- Other info: Competitive salary based on experience and plenty of internal career progression opportunities.
The predicted salary is between 36000 - 60000 £ per year.
About the Role:
Are you a marketing dynamo with a passion for innovation and data-driven results? Step into the spotlight with GES EMEA as our Marketing Automation Specialist! We’re on the hunt for a creative and analytical superstar to own our full customer lifecycle program and turbocharge our growth and retention strategies.
In this pivotal role, you’ll spearhead email marketing, lead generation, and analytics, working closely with our marketing team and agency partners to optimize every touchpoint. Your mission? To supercharge our inbound and outbound marketing efforts using cutting-edge technology and drive efficiency for our sales and marketing teams.
What You’ll Do:
- Visionary Leadership: Craft and execute the ultimate roadmap for customer lifecycle excellence.
- Campaign Maestro: Design and manage compelling email campaigns, lead nurturing, and generation strategies.
- Tech Guru: Master Marketo and other tools to automate, optimize, and elevate our marketing automation.
- Data Dynamo: Build our email database, ensure data quality, and drive GDPR compliance.
- Team Collaborator: Partner with sales, customer service, and other teams to leverage marketing tech for maximum impact.
- Insight Generator: Analyse performance, troubleshoot issues, and continuously improve campaign effectiveness.
What We’re Looking For:
- Experience: 4+ years in marketing automation (Marketo a plus), email campaigns, and lead generation.
- Analytical Skills: Sharp ability to turn data into actionable insights and strategy.
- Marketing Know-How: Expertise in email marketing, lead gen, and digital strategies.
- Tech Savvy: Hands-on with Marketo (or similar) and Salesforce knowledge is a bonus.
- Collaborative Spirit: Proven project management and stakeholder engagement skills.
- Customer Focus: Deep understanding of consumer behavior and experience enhancement.
Perks of the Role:
- Dynamic Environment: Be at the heart of innovative marketing strategies.
- Growth Opportunities: Continuous learning and career development.
- Impactful Work: Play a key role in driving our business forward.
Our Vision:
Our vision is to grow with our customers and create a truly sustainable future for events. Introducing innovative technology that opens opportunities for stakeholders to thrive. We want to ensure that the Events Industry continues to thrive in partnership with our people and planet.
Our Values:
- Trust: Trust each other to always be honest and do what is right.
- Responsibility: Be responsible for our actions and deliver on our commitments.
- Understanding: People come first. Be understanding and compassionate.
- Excellence: Provide excellent service and execution.
Development and Benefits:
At GES we look to equip you with the tools required for you to progress in your career with us. With plenty of internal opportunities to move within the business and the backing of line managers, progression is key to the business growing.
This is a full-time role offering a competitive salary, dependent on experience. We operate a reward strategy based on our team members receiving a salary that best reflects their experience and skill level.
Ready to Make Waves?
If you’re a marketing enthusiast with at least 4 years of experience and a drive to learn and excel, we want to hear from you! Apply now to join our vibrant team and lead the charge in transforming our marketing efforts. Dive into this thrilling opportunity and help shape the future of marketing with GES EMEA!
Marketing Automation Manager employer: GES - Global Experience Specialists
Contact Detail:
GES - Global Experience Specialists Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Automation Manager
✨Tip Number 1
Familiarise yourself with Marketo and other marketing automation tools. Since the role requires hands-on experience, showcasing your proficiency in these platforms during networking or interviews can set you apart from other candidates.
✨Tip Number 2
Engage with current trends in email marketing and lead generation. Follow industry leaders on social media and participate in relevant webinars to stay updated, which will help you demonstrate your passion and knowledge during discussions with the hiring team.
✨Tip Number 3
Network with professionals in the marketing automation field. Attend industry events or join online communities where you can connect with others who work in similar roles, as personal referrals can significantly boost your chances of landing an interview.
✨Tip Number 4
Prepare to discuss your analytical skills and how you've used data to drive marketing strategies in past roles. Being able to provide specific examples of how you've turned insights into actionable campaigns will impress potential employers.
We think you need these skills to ace Marketing Automation Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in marketing automation, particularly with tools like Marketo. Emphasise your achievements in email campaigns and lead generation to align with the job requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and innovation. Mention specific examples of how you've driven results in previous roles and how you can contribute to GES EMEA's goals.
Showcase Analytical Skills: In your application, provide examples of how you've used data to inform marketing strategies. Highlight any experience you have with analysing campaign performance and making data-driven decisions.
Demonstrate Collaboration: Illustrate your ability to work with cross-functional teams. Share experiences where you've partnered with sales or customer service to enhance marketing efforts, showcasing your collaborative spirit.
How to prepare for a job interview at GES - Global Experience Specialists
✨Showcase Your Analytical Skills
Prepare to discuss specific examples of how you've turned data into actionable insights in your previous roles. Highlight any tools you've used, especially Marketo, and be ready to explain how you optimised campaigns based on analytics.
✨Demonstrate Your Campaign Management Experience
Be ready to talk about your experience designing and managing email campaigns. Share successful strategies you've implemented for lead generation and nurturing, and how these contributed to business growth.
✨Emphasise Collaboration
Since this role requires working closely with various teams, prepare examples that showcase your collaborative spirit. Discuss how you've partnered with sales or customer service teams to enhance marketing efforts and drive results.
✨Align with Company Values
Familiarise yourself with GES EMEA's values of trust, responsibility, understanding, and excellence. Be prepared to share how your personal values align with theirs and provide examples of how you've embodied these principles in your work.
