Content Marketing Executive

Full details of the job.

Vacancy

Vacancy Content Marketing Executive

Job Reference Number VN1543

Employment Type Permanent

Job Advert

GES is seeking a commercially minded, results-driven Marketing Manager – UK & Europe to lead regional marketing strategy and execution across multiple European markets. This role is responsible for driving demand, supporting revenue growth, and elevating the GES brand through a balanced mix of digital marketing, content, product marketing, and event-led programs.

The ideal candidate combines strong strategic capability with hands-on digital execution experience, thrives in a multi-country environment, and partners closely with Sales, Creative , Operations, and Global Marketing to deliver measurable impact.

Key Responsibilities

• Execute integrated marketing strategies across the UK and Europe, aligned with global priorities and regional growth targets
• Drive brand awareness, demand generation, and customer engagement across digital and offline channels
• Conduct market and audience research across European markets to inform targeting and messaging
• Ensure alignment between marketing initiatives and regional sales priorities

Events, Trade Shows & Experiences

• Lead marketing for European tradeshows, sponsorships, and client events
• Execute pre-event, onsite, and post-event marketing programs
• Develop event collateral, campaigns, and branded experiences
• Support content capture (photo/video) to extend campaign value

Digital Marketing & Campaign Execution

• Plan and execute multi-channel campaigns across SEO, SEM, email, social media, and content marketing
• Develop and manage regional campaign calendars and integrated marketing programs
• Stay current on digital marketing trends, tools, and best practices to continually optimize performance
• Partner with digital teams to analyze campaign performance and improve ROI
• Ensure all content aligns with global brand standards while being localized for regional relevance
• Develop and approve European website content, landing pages, and campaign experiences
• Develop high-quality content including case studies, thought leadership, product content, and client stories
• Manage translation and localization across multiple languages and markets
• Collaborate cross-functionally to ensure content accuracy and consistency

Social Media & Brand Engagement

• Execute social media strategies supporting European campaigns and initiatives
• Create and manage content to drive awareness, engagement, and traffic
• Monitor performance, engagement, and insights to optimize strategy
• Oversee visual content production including photography and video for campaigns and events

Demand Generation, Email & Funnel Optimization

• Define and execute regional email marketing strategies including segmentation, personalization, and lifecycle campaigns
• Build and manage nurture programs and client retention initiatives
• Optimize conversion paths including landing pages, forms, and gated content
• Partner with Sales and Revenue Operations to improve pipeline performance and funnel efficiency

Paid Media & Performance Marketing

• Manage paid media strategies across search and social platforms
• Monitor budgets, optimize campaigns, and improve return on investment
• Track KPIs and continuously refine targeting and messaging
• Support product and service go-to-market strategies in alignment with Global Marketing
• Develop sales enablement materials, proposals, and product collateral tailored to European markets
• Align messaging, positioning, and pricing communication across regions
• Ensure strong collaboration with Sales to drive adoption of marketing tools and content

Analytics, Reporting & Optimization

• Track and report on campaign performance, pipeline contribution, and key KPIs
• Build dashboards and provide actionable insights to stakeholders
• Use data to inform decisions, optimize programs, and improve future performance
• Participate in annual and quarterly marketing planning
• Manage external agencies, freelancers, and vendors across multiple countries
• Balance global consistency with local market needs
• Set priorities, timelines, and standards to ensure high-quality execution

Qualifications

• Education: Bachelor’s degree in Marketing, Communications, or a related field desired but not essential

Experience

• 3+ years of marketing experience, ideally within B2B, events, exhibitions, or related industries
• Strong background in digital marketing, demand generation, and content strategy
• Experience supporting sales teams and contributing to revenue growth

Skills & Expertise

• Strong understanding of digital marketing channels: SEO, SEM, email, social, content
• Experience with marketing automation, CRM, and CMS platforms (e.g., HubSpot, Marketo, Salesforce, WordPress)
• Proficiency in analytics tools (e.g., Google Analytics) and performance reporting
• Experience managing paid media campaigns and optimizing ROI
• Strong content development and storytelling capability
• Familiarity with video and modern content formats (including AI-assisted tools)
• Strategic thinker with strong execution discipline
• Highly organized, with the ability to manage multiple projects and stakeholders
• Excellent communication and collaboration skills
• Comfortable working in a global-regional model
• Proactive, adaptable, and solutions-oriented

Additional Requirements

• Based in the UK, London area preferred
• Ability to travel up to 30–40%

What Success Looks Like

• Strong, consistent brand execution across European markets
• Increased demand generation and measurable pipeline growth
• Effective alignment with Sales and improved conversion performance
• High-impact campaigns, events, and product launches
• Scalable marketing programs tailored to diverse regional market

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