Commercial Director

Role Information
Position/Title: Commercial Director
Department: GES Event Intelligence, a division of GES
Offices: Haarlem NL (HQ), London UK, Dubai UAE, Sibiu, ROM
Vision: Powering events. Empowering people.
Mission: To enable event owners to deliver and monetise optimal, meaningful, memorable and measurable CXs to their participants, both on the show floor and beyond.
Location: Netherlands or UK
Reports To: Lisa Baez
Function
As commercial director, you will help shape our business strategy and drive commercial success. You will be responsible for developing and implementing sales and retention strategies to grow revenues and expand our global footprint. The ideal candidate is a visionary leader experienced in driving commercial success and building strong relationships.
If you are a results-oriented and strategic individual, we invite you to join our team. We offer an attractive remuneration package, a dynamic work environment and ample opportunities for travel, professional networking and personal growth.
Objectives

• Developing and implementing commercial strategies that align with the company’s product & service offering, goals and objectives.
• Overseeing the business development (client growth & retention) and sales (new clients) teams to engender strong client relations and ensure contractual adherence.
• Identifying new business opportunities and building strong relationships with colleagues and external stakeholders including clients, partners and industry leaders.
• Leading the negotiation and closing of high-value contracts and renewals.
• Managing, mentoring and supporting business development and sales personnel in the execution of their duties.
• Ensuring the commercial team is meeting its performance targets and objectives.
• Reporting to senior management on commercial performance, insights and strategic recommendations.
• Monitoring market trends, competitor activities and industry developments to inform strategic decisions.

Your tasks

• Motivate, manage and mentor the commercial team, providing guidance, support and professional development opportunities.
• Together with Product Management colleagues, to conduct market research and analysis to identify new opportunities and understand customer needs.
• Develop and execute business growth strategies to drive revenue and market share.
• Establish and maintain macro-relationships with key clients, partners, and industry stakeholders.
• Together with Product Management colleagues, to prepare and deliver presentations and proposals to existing and prospective clients and partners.
• Monitor and analyse commercial performance metrics, adjusting strategies to achieve targets.
• Together with product management colleagues, to set appropriate pricing strategies and policies to maximise profitability.
• Collaborate with other departments, including finance, product management and operations, to ensure alignment and support for commercial initiatives.

Required skills and qualifications

• Bachelor’s degree in Business Administration, Marketing, Sales or a related field.
• Demonstrable experience as a Commercial Director, Sales Director or similar role with a minimum of 5+ years in business development or commercial management.
• Extensive experience in market analysis and strategic planning with a proven track record of achieving revenue targets and business growth.
• Strong understanding of market dynamics, sales strategies and business development principles
• Expertise in market research, data analysis, financial forecasting and budgeting.
• Excellent team leadership and management skills, with the ability to inspire and motivate a team.
• Willingness to think strategically by improving existing systems and developing new standard operating procedures (SOPs).
• Strong communication, negotiation and interpersonal skills, with the ability to build and maintain relationships.
• High level of analytical and strategic thinking, with the ability to make data-driven decisions.
• Ability to work independently and collaboratively in a fast-paced environment.
• Bi-lingual, including English (written & spoken)

Preferred skills and qualifications

• Master’s degree in Business Administration or a related field.
• Relevant certification in Sales or Marketing (e.g., Certified Sales Professional (CSP), Chartered Institute of Marketing (CIM)).
• Working knowledge of digital marketing, CRM software and sales analytics tools.
• Proficiency in financial forecasting, analysis and budget management.
• Knowledge of commercial law, industry regulations, compliance standards, international markets and global business trends.

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