At a Glance
- Tasks: Create engaging content and support digital marketing for a leading law firm.
- Company: Ambitious business law firm in West Sussex with a focus on growth.
- Benefits: Competitive salary, exposure to AI tools, and career development opportunities.
- Other info: Office-based role with hands-on experience in cutting-edge marketing technology.
- Why this job: Join a collaborative team and make a real impact in professional services marketing.
- Qualifications: Strong writing skills, marketing experience, and a passion for innovation.
The predicted salary is between 28000 - 35000 £ per year.
Are you a talented writer looking to build a career in professional services marketing? We're recruiting a Marketing & Business Development Executive on behalf of a well‑established and ambitious business law firm in West Sussex, known for its practical, commercial approach and its genuine investment in marketing as a driver of growth.
This is far more than a "scheduling LinkedIn posts" role. As Marketing & Business Development Executive, you'll work alongside an experienced marketing team, turning complex legal expertise into engaging content, supporting digital marketing, and getting hands‑on exposure to AI and emerging marketing technology as part of your everyday work.
What you'll be doing:
- Content Marketing
- Interviewing solicitors and translating technical expertise into engaging articles
- Writing website copy, blogs, newsletters and LinkedIn posts
- Creating client success stories and case studies
- Repurposing content into videos, graphics and downloadable resources
- Ensuring all content reflects the firm's tone of voice
- Digital Marketing
- Maintaining and developing the firm's website
- Improving SEO performance and monitoring website analytics
- Identifying opportunities for new content
- Supporting email marketing campaigns
- AI & Innovation
- Using AI tools to accelerate content creation
- Helping develop marketing workflows and researching new technology
- Testing new ideas to keep the firm at the forefront of legal marketing
- Business Development
- Supporting events, award submissions and legal directory submissions
- Producing marketing collateral
- CRM management and campaign reporting
What we're looking for:
The ideal Marketing & Business Development Executive will have:
- Excellent copywriting skills and outstanding written English
- A marketing qualification or relevant experience
- Strong organisational skills and an eye for detail
- Experience using Canva
- Good knowledge of Microsoft Office
- Confidence communicating with professionals
Desirable (but not essential): SEO knowledge, WordPress or other CMS experience, Google Analytics, Mailchimp (or similar), basic video editing, professional services marketing experience, and a genuine interest in AI.
What's on offer:
This Marketing & Business Development Executive opportunity offers exposure to every aspect of professional services marketing, ongoing investment in AI tools and marketing technology, and a genuinely collaborative environment where new ideas are welcomed and career development is actively supported.
If you're curious, detail‑focused, and want to grow your marketing career within a firm that treats marketing as central to its success - not an afterthought - we'd love to hear from you.
Haywards Heath, West Sussex (Office Based) | £28,000–£35,000 DOE | Full Time
Marketing and Business Development Executive employer: GerrardWhite
GerrardWhite is an exceptional employer that fosters a collaborative and innovative work culture, where your expertise in risk management will be valued and impactful. With a strong commitment to employee development, you will have access to continuous learning opportunities and the chance to work alongside senior leaders in a dynamic environment. Located in a vibrant area, our company offers a supportive atmosphere that encourages professional growth while ensuring a healthy work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing and Business Development Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for GerrardWhite and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like GerrardWhite are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with GerrardWhite on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at GerrardWhite. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing and Business Development Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit GerrardWhite. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of GerrardWhite:Show us that you’ve done your homework! In your application, briefly mention what you admire about GerrardWhite’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at GerrardWhite
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at GerrardWhite will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At GerrardWhite, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
