At a Glance
- Tasks: Lead and execute high-impact marketing strategies for pensions and employee benefits.
- Company: Join a growing, ambitious organisation that values marketing as a key driver of success.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and continuous improvement.
- Why this job: Shape strategy, influence decision-making, and make a real impact on business growth.
- Qualifications: Proven B2B marketing experience in financial or professional services.
The predicted salary is between 80000 - 100000 £ per year.
My client is looking for an ambitious, commercially minded Head of Marketing to lead and deliver a high-impact marketing strategy across its pensions and employee benefit trust services. This is an exciting opportunity for an experienced B2B marketer who thrives on combining strategic thinking with hands-on execution and wants to play a pivotal role in driving business growth.
Working closely with senior leaders across marketing, business development, and client teams, you'll be responsible for creating integrated campaigns that generate leads, strengthen brand positioning, and support ambitious growth objectives within a highly respected organisation.
The Opportunity
As Head of Marketing, you'll take ownership of developing and delivering a multi-channel marketing strategy that supports business growth across pensions governance, trusteeship, and employee benefit trust services. You'll lead from the front - shaping strategy, driving digital innovation, supporting business development activity, and mentoring a talented marketing team. This role offers significant visibility across the organisation and the opportunity to influence senior stakeholders while delivering measurable commercial results.
Key Responsibilities
- Develop and execute a marketing strategy aligned with the company's growth ambitions and business objectives.
- Partner closely with Business Development, product, and service leaders to create integrated campaigns that generate opportunities and support revenue growth.
- Lead and optimise multi-channel marketing activity across digital, content, PR, events, social media, website, and video marketing.
- Drive lead generation through effective use of marketing platforms, CRM systems, website optimisation, and social channels.
- Champion data-driven marketing, leveraging insights to improve campaign performance and support sales conversion.
- Ensure consistent brand messaging and positioning across all internal and external communications.
- Support business development teams with proposals, tenders, presentations, and pitch materials, helping to improve win rates and conversion.
- Represent the organisation at industry events, conferences, and networking opportunities, acting as a credible ambassador for the business.
- Coach and develop members of the marketing team, fostering a culture of collaboration, creativity, and continuous improvement.
- Manage marketing budgets effectively, ensuring maximum return on investment and measurable impact.
About You
We're looking for a strategic marketer with strong leadership credentials and a proven track record of delivering successful B2B marketing campaigns within professional services, financial services, pensions, or related sectors. You'll bring:
- Significant experience leading multi-channel B2B marketing programmes.
- Strong digital marketing expertise, including website strategy, SEO, AEO, GEO, AIO, social media, content, and video marketing.
- Experience creating compelling proposals, tender responses, and client pitches.
- A solid understanding of the UK pensions, employee benefits, financial services, or professional services landscape.
- Strong commercial awareness with the ability to balance strategic planning and hands-on delivery.
- Excellent stakeholder management skills and the confidence to engage with senior leaders and external audiences.
- Outstanding communication and presentation abilities.
- A collaborative leadership style, with experience coaching and developing marketing talent.
Why Join?
This is a fantastic opportunity to join a growing and ambitious organisation where marketing is recognised as a key driver of business success. You'll have the autonomy to shape strategy, influence senior decision-making, and make a tangible impact on business growth while working alongside a highly experienced leadership team. If you're an innovative, commercially focused marketing leader looking for your next challenge, we'd love to hear from you.
Head of Marketing in Slough employer: Gerrard White
Join a dynamic and ambitious organisation in Reading, where as Head of Marketing, you'll play a crucial role in shaping high-impact marketing strategies that drive business growth in the pensions and employee benefits sector. With a strong emphasis on collaboration, innovation, and professional development, this company offers a supportive work culture that values your contributions and provides opportunities for career advancement while allowing you to work flexibly in a hybrid environment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in Slough
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals at events, conferences, or even online. Building relationships can open doors to opportunities that aren’t advertised.
✨Tip Number 2
Showcase your expertise! Create a personal brand by sharing insights on social media or writing articles related to marketing in the financial services sector. This will position you as a thought leader and attract attention from potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their marketing strategies and come ready with ideas on how you can contribute to their growth. This shows initiative and strategic thinking!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of exciting opportunities, and applying directly can give you an edge. Plus, it’s super easy to keep track of your applications!
We think you need these skills to ace Head of Marketing in Slough
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Head of Marketing role. Highlight your experience in B2B marketing, especially within financial services or professional services. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your strategic thinking and hands-on execution skills. Tell us why you're passionate about driving business growth in the pensions and employee benefits sector.
Showcase Your Achievements:Don’t just list your responsibilities; highlight your achievements! Use metrics to demonstrate how your marketing strategies have led to measurable results. We love seeing data-driven success stories!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss any important updates from us!
How to prepare for a job interview at Gerrard White
✨Know Your Numbers
As a Head of Marketing, you'll need to demonstrate your understanding of key performance metrics. Brush up on your knowledge of lead generation statistics, conversion rates, and ROI calculations. Be ready to discuss how you've used data to drive marketing strategies in the past.
✨Showcase Your Strategic Mindset
Prepare to talk about your experience in developing multi-channel marketing strategies. Think of specific examples where your strategic thinking led to successful campaigns, especially in B2B settings. Highlight how you partnered with other departments to achieve business objectives.
✨Be Ready for Hands-On Questions
This role requires a mix of strategic oversight and hands-on execution. Expect questions that assess your ability to implement marketing tactics. Share examples of how you've executed campaigns across digital, content, and social media channels, and be prepared to discuss the outcomes.
✨Engage with Stakeholders
Since you'll be working closely with senior leaders, practice articulating your ideas clearly and confidently. Prepare to discuss how you've managed stakeholder relationships in the past, particularly in high-stakes situations like proposals and pitches. Show them you can be a credible ambassador for the brand.
