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- Tasks: Lead consumer PR activities and craft engaging stories for national media.
- Company: Join a leading UK insurance provider focused on customer-first values.
- Benefits: Hybrid working, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact in the consumer space with creative storytelling.
- Qualifications: Proven experience in consumer PR and strong communication skills.
- Other info: Dynamic role with varied tasks and excellent teamwork opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Location: hybrid working, minimum one day in the office per week (main locations Tunbridge Wells, Peterborough, Manchester and Portsmouth).
Role Purpose: Passionate about media relations and helping grow brands' reputation in the consumer space? Digitally savvy? Versatile and adaptable? A creative storyteller with a keen eye for detail? Well, this job could be for you! A leading general insurance services provider in the UK, whose purpose is to put the customer first, is looking for an experienced Senior PR Manager to join us on a maternity cover contract (FTC for 12-14 months). The candidate will have the opportunity to make an impact by raising awareness of our brands (including car, home, motorbike, pet and travel) in the consumer media space – including national newspapers, lifestyle magazines and digital publications. No two days will be the same as the role benefits from considerable variation. We are seeking a hands-on, proactive, and creative team member, with a can-do attitude and a drive to succeed.
Key Responsibilities:
- Brand management: Lead on the consumer PR activities across several brands.
- Consumer PR: Knowledge of digital PR and history of working with consumer press, crafting newsworthy and engaging PR stories that will secure national coverage and links. This role does not involve any B2B PR or communications.
- Ideation and PR plans: Devise newsworthy, shareable PR ideas and create strategic PR plans that align with wider marketing and business objectives.
- Press materials: Draft press releases, web content, editorials, thought leadership articles and comments to promote and support business activity.
- Coverage: Secure online and print coverage in national, regional, lifestyle and specialist consumer press for applicable brands. Candidate will be responsible for the creation of media lists and targeted outreach to journalists.
- Reactive PR: Monitor the current news agenda and put forward relevant, topical and proactive comment opportunities/angles to create positive and timely media coverage.
- Media monitoring and crisis comms: Be part of the External Communications team press office rota and have responsibility for actioning requests, including media complaints, on designated days.
- Reporting: Use PR tools to complete monthly and quarterly reports, distributing to relevant stakeholders.
- Brand values: Ensure business messages and values are portrayed and consistent in communications including press releases, comments, newsletters, editorials and web content.
- Integrated working: Work closely with wider teams to ensure a joined-up approach across all marketing functions.
- Teamwork: Undertake other reasonable responsibilities and projects as instructed by the Head of External Group Communications.
- Regulatory requirements: Where applicable, adhere to Company processes with regard to FCA compliance and Customer Charter. Where applicable, ensure that DPA, FCA, TCF and other regulatory requirements are met.
Key Skills and Knowledge:
- MUST have proven experience in consumer PR, agency or in-house.
- Experience in using media monitoring and press distribution platforms, such as Roxhill, Response Source and Onclusive.
- Essential Skills: Ability to work across various brands at once.
- Be an exceptional creative thinker; able to demonstrate being a hands-on communications expert who thrives on the creative process and written word.
- Strategic thinker; have a holistic approach about how other disciplines would complement PR plans.
- Ability to work flexibly and to tight deadlines when required.
- Strong and effective communicator – written and verbal.
- Demonstrate 100% attention to detail.
- Highly developed teamwork skills, enjoy working closely with other managers and team members within marketing and communications department, and across the group.
- Familiarity and skill with communications tools including written communications, marketing material, press and social media, and events.
Senior Consumer PR Manager in Peterborough employer: Gerrard White
Contact Detail:
Gerrard White Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Consumer PR Manager in Peterborough
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, come prepared with fresh PR ideas that align with their brand. This will not only showcase your skills but also demonstrate your passion for the role.
✨Tip Number 3
Be proactive in your follow-ups! After interviews or networking events, send a quick thank-you note or message. It keeps you on their radar and shows your enthusiasm for the position.
✨Tip Number 4
Apply through our website! We love seeing applications directly from candidates who are genuinely interested in joining us. Plus, it gives you a better chance to stand out in the crowd!
We think you need these skills to ace Senior Consumer PR Manager in Peterborough
Some tips for your application 🫡
Show Your Passion for PR: When writing your application, let your enthusiasm for consumer PR shine through! Share specific examples of how you've successfully managed media relations and crafted engaging stories that have made an impact.
Tailor Your Application: Make sure to customise your CV and cover letter for this role. Highlight your experience with digital PR and your ability to create newsworthy content that aligns with our brand values. We want to see how you can contribute to our mission!
Be Creative and Detail-Oriented: As a creative storyteller, your application should reflect your attention to detail. Use clear and concise language, and don’t forget to proofread! A well-structured application will show us that you’re the hands-on, proactive team member we’re looking for.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Gerrard White
✨Know Your Brands Inside Out
Before the interview, make sure you research the brands you'll be managing. Understand their values, target audience, and recent campaigns. This will help you demonstrate your passion for consumer PR and show how you can contribute to raising brand awareness.
✨Showcase Your Creative Storytelling Skills
Prepare examples of past PR campaigns where you crafted engaging stories that secured media coverage. Be ready to discuss your creative process and how you ideate newsworthy angles that resonate with consumers and journalists alike.
✨Familiarise Yourself with Media Tools
Since the role requires using media monitoring and press distribution platforms, brush up on tools like Roxhill and Response Source. Mention any experience you have with these tools during the interview to highlight your readiness for the role.
✨Demonstrate Teamwork and Flexibility
Be prepared to discuss how you've collaborated with other teams in previous roles. Highlight your ability to work under tight deadlines and adapt to changing priorities, as this is crucial for a hands-on role in a dynamic environment.
