At a Glance
- Tasks: Lead and execute high-impact marketing strategies for pensions and employee benefits.
- Company: Join a respected organisation that values innovative marketing as a key growth driver.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional development.
- Other info: Collaborative environment with significant visibility and career advancement opportunities.
- Why this job: Shape marketing strategy and influence senior leaders while driving business growth.
- Qualifications: Proven B2B marketing experience in financial or professional services.
The predicted salary is between 80000 - 100000 £ per year.
My client is looking for an ambitious, commercially minded Head of Marketing to lead and deliver a high-impact marketing strategy across its pensions and employee benefit trust services. This is an exciting opportunity for an experienced B2B marketer who thrives on combining strategic thinking with hands-on execution and wants to play a pivotal role in driving business growth.
Working closely with senior leaders across marketing, business development, and client teams, you'll be responsible for creating integrated campaigns that generate leads, strengthen brand positioning, and support ambitious growth objectives within a highly respected organisation.
The Opportunity
As Head of Marketing, you'll take ownership of developing and delivering a multi-channel marketing strategy that supports business growth across pensions governance, trusteeship, and employee benefit trust services. You'll lead from the front - shaping strategy, driving digital innovation, supporting business development activity, and mentoring a talented marketing team. This role offers significant visibility across the organisation and the opportunity to influence senior stakeholders while delivering measurable commercial results.
Key Responsibilities
- Develop and execute a marketing strategy aligned with the company's growth ambitions and business objectives.
- Partner closely with Business Development, product, and service leaders to create integrated campaigns that generate opportunities and support revenue growth.
- Lead and optimise multi-channel marketing activity across digital, content, PR, events, social media, website, and video marketing.
- Drive lead generation through effective use of marketing platforms, CRM systems, website optimisation, and social channels.
- Champion data-driven marketing, leveraging insights to improve campaign performance and support sales conversion.
- Ensure consistent brand messaging and positioning across all internal and external communications.
- Support business development teams with proposals, tenders, presentations, and pitch materials, helping to improve win rates and conversion.
- Represent the organisation at industry events, conferences, and networking opportunities, acting as a credible ambassador for the business.
- Coach and develop members of the marketing team, fostering a culture of collaboration, creativity, and continuous improvement.
- Manage marketing budgets effectively, ensuring maximum return on investment and measurable impact.
About You
We're looking for a strategic marketer with strong leadership credentials and a proven track record of delivering successful B2B marketing campaigns within professional services, financial services, pensions, or related sectors. You'll bring:
- Significant experience leading multi-channel B2B marketing programmes.
- Strong digital marketing expertise, including website strategy, SEO, AEO, GEO, AIO, social media, content, and video marketing.
- Experience creating compelling proposals, tender responses, and client pitches.
- A solid understanding of the UK pensions, employee benefits, financial services, or professional services landscape.
- Strong commercial awareness with the ability to balance strategic planning and hands-on delivery.
- Excellent stakeholder management skills and the confidence to engage with senior leaders and external audiences.
- Outstanding communication and presentation abilities.
- A collaborative leadership style, with experience coaching and developing marketing talent.
Why Join?
This is a fantastic opportunity to join a growing and ambitious organisation where marketing is recognised as a key driver of business success. You'll have the autonomy to shape strategy, influence senior decision-making, and make a tangible impact on business growth while working alongside a highly experienced leadership team. If you're an innovative, commercially focused marketing leader looking for your next challenge, we'd love to hear from you.
Head of Marketing employer: Gerrard White
Join a dynamic and ambitious organisation in Reading, where as Head of Marketing, you will play a crucial role in shaping high-impact marketing strategies that drive business growth in the pensions and employee benefits sector. With a strong emphasis on collaboration, innovation, and professional development, this company offers a supportive work culture that values your contributions and provides ample opportunities for career advancement. Enjoy the flexibility of a hybrid working model while being part of a respected team that champions data-driven marketing and fosters creativity.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals at events or online. Building relationships can open doors to opportunities that aren’t even advertised.
✨Tip Number 2
Showcase your expertise! Create a personal brand by sharing insights on platforms like LinkedIn. This not only highlights your knowledge but also attracts attention from potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Tailor your responses to demonstrate how your experience aligns with their goals, especially in the financial services or professional sectors.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Head of Marketing role. Highlight your experience in B2B marketing, especially within financial services or professional services. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your strategic thinking and hands-on execution skills. Tell us why you're passionate about driving business growth and how you can make an impact at StudySmarter.
Showcase Your Achievements:Don’t just list your responsibilities; highlight your achievements! Use metrics and examples to demonstrate how you've successfully led marketing campaigns and contributed to business growth in previous roles. We love numbers!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Gerrard White
✨Know Your Numbers
As a Head of Marketing, you'll need to demonstrate your understanding of key metrics. Brush up on your knowledge of lead generation statistics, conversion rates, and ROI from previous campaigns. Be ready to discuss how you've used data to drive decisions and improve performance.
✨Showcase Your Strategic Mindset
Prepare to talk about your experience in developing multi-channel marketing strategies. Think of specific examples where your strategic thinking led to measurable business growth. Highlight how you partnered with other departments to create integrated campaigns that aligned with business objectives.
✨Demonstrate Leadership Skills
This role requires strong leadership, so be prepared to share your experiences in coaching and developing teams. Discuss how you've fostered collaboration and creativity within your marketing team, and provide examples of how you've successfully managed projects and mentored others.
✨Engage with Stakeholders
Since you'll be working closely with senior leaders, practice articulating your ideas clearly and confidently. Prepare to discuss how you've effectively engaged with stakeholders in the past, whether through presentations, proposals, or networking at industry events. Show them you can be a credible ambassador for the organisation.
