At a Glance
- Tasks: Manage key trade accounts and build long-term relationships in the wine industry.
- Company: Gerrard Seel Wine Merchants, a trusted name in wine since 1984.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Dynamic role with travel opportunities and a focus on customer experience.
- Why this job: Join a passionate team and make an impact in the vibrant wine trade.
- Qualifications: 5+ years in account management or sales within the North West wine sector.
The predicted salary is between 36000 - 44000 £ per year.
Company Description
Gerrard Seel Wine Merchants (the trade arm of Honest Grapes) has been supplying a carefully curated selection of wines to both on-trade and off-trade customers in the North West since 1984.
The business is rooted in Warrington and has built long-term relationships through reliable service and deep product knowledge.
Local account managers and drivers provide a personal, responsive service tailored to each customer’s needs.
The company values expertise, authenticity, and consistent quality in everything it offers.
Team members are encouraged to share a genuine passion for wine and customer service.
Role Description
The Senior Account Manager role is a full-time, on-site position based in Warrington.
The role involves managing a portfolio of key trade accounts (Hotels, Restaurants, Conference & Wedding Venues, Off-Trade Retail outlets), developing long-term relationships, and identifying opportunities for growth and cross-selling within existing customers.
Day-to-day responsibilities include visiting clients, presenting wine ranges, advising on product selection, negotiating pricing and terms, and coordinating orders with logistics and warehouse teams.
The Senior Account Manager will monitor sales performance, prepare account plans and forecasts, and provide regular updates to internal stakeholders.
This role also contributes to new business development, supports tastings and events, and helps maintain high standards of customer experience and brand representation.
Qualifications
Proven experience in account management or sales within the North West wine, beverages, or hospitality sector, with strong relationship-building and negotiation skills.
Please note that for this role, we shall only consider applicants with a minimum of 5 years North West Trade experience.
- Solid commercial awareness, including the ability to analyse sales data, manage pipelines, and develop account growth strategies.
- Strong communication and presentation skills, with the ability to tailor product recommendations to different trade customers.
- Good organisational and time-management skills, including the ability to manage multiple accounts, visits, and priorities effectively.
- Sound knowledge of wine or a willingness to develop product expertise through training; relevant wine qualifications (e. g., "WSET3") are an advantage.
- Comfort working from home and 1-2 days per week in our Warrington headquarters, with readiness to travel locally to client sites as needed.
- Proficiency with basic office software and CRM tools to maintain accurate records and reports.
- Eligibility to work in the UK and a valid driver’s license are beneficial for client visits and trade engagements.
- #J-18808-Ljbffr
Senior Account Manager in Warrington employer: Gerrard Seel Wine Merchants
Gerrard Seel Wine Merchants is an exceptional employer, offering a vibrant work culture rooted in expertise and authenticity. Based in Warrington, team members enjoy the benefits of a supportive environment that fosters personal growth and a genuine passion for wine and customer service. With opportunities for professional development and a focus on building long-term relationships with clients, this role as Senior Account Manager promises a rewarding career in the dynamic wine and hospitality sector.
Contact Details:
Gerrard Seel Wine Merchants Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Account Manager in Warrington
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Senior Account Manager at Gerrard Seel Wine Merchants, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Gerrard Seel Wine Merchants. Tailor your message to explain why you’re drawn to them and how you can contribute as a Senior Account Manager. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Senior Account Manager in Warrington
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Gerrard Seel Wine Merchants:When writing your cover letter, make sure to tailor your message specifically for Gerrard Seel Wine Merchants. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Gerrard Seel Wine Merchants
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Gerrard Seel Wine Merchants that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Gerrard Seel Wine Merchants that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Gerrard Seel Wine Merchants’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
