At a Glance
- Tasks: Lead and develop a dynamic marketing team while driving global campaigns.
- Company: Join Harlequin, the world leader in performance flooring for prestigious arts companies.
- Benefits: Enjoy a competitive salary, bonus, private healthcare, and 25 days holiday.
- Other info: International exposure and travel opportunities await in this exciting role.
- Why this job: Shape global marketing strategies and make an impact in the performing arts industry.
- Qualifications: Proven marketing leadership experience with a focus on brand management and digital marketing.
The predicted salary is between 60000 - 75000 £ per year.
Established in the UK over 45 years ago, Harlequin is the performance floor of choice for the world’s most prestigious dance and performing arts companies, theatres, venues and schools, production companiesand global events.
Harlequin’s reputation is founded upon the design, manufacture and supply of a range of high quality portable and permanent sprung and vinyl performance floors specified by the world’s leading venues – from the Royal Ballet and Opera to the New York City Ballet, the Paris Opera Ballet to the Royal New Zealand Ballet.
Harlequin is the global leader in its field with offices in Europe, the Americas and Asia Pacific.
- Position
- We are looking for an experienced
Senior Marketing Manager .
- Location
- Royal Tunbridge Wells, Kent
Key responsibilities
- Lead, coach and develop the UK-based Marketing team, setting clear priorities and driving performance.
- Act as the key link between the UK Marketing team and the Head of Global Brand & Marketing, ensuring alignment with global priorities.
- Deliver and localise global marketing campaigns, product launches and communications across international markets.
- Coordinate marketing activities across the UK, Europe, Germany, Asia and Australia, fostering collaboration and sharing best practices.
- Ensure consistent brand governance across all marketing channels, including digital, PR, social media, events, email and web.
- Manage regional marketing budgets, external agencies, campaign performance and KPIs to maximise ROI.
- Partner with senior leadership to align marketing initiatives with commercial objectives and support lead generation.
- Identify growth opportunities through market trends, customer insights, CRM data and campaign analysis.
- Lead exhibitions, trade shows, sponsorships and industry events while representing Harlequin at key external engagements.
- Manage external agencies and support the rollout of global marketing processes, tools and Salesforce Account Engagement across international markets.
Requirements
- Several years of marketing leadership experience.
- Experience managing international marketing activities.
- Strong expertise in brand management and digital marketing.
- A data-driven mindset with experience managing budgets, KPIs and ROI.
- Excellent communication and stakeholder management skills.
- Experience leading and developing small, high-performing teams.
- A collaborative, hands-on leadership style and the ability to work across cultures.
- Offer
- International leadership role with a premium global brand.
- Opportunity to shape a global marketing organisation.
- Competitive salary, bonus, pension and private healthcare.
- 25 days holiday.
- International exposure and travel.
- #J-18808-Ljbffr
Senior Marketing Manager employer: Gerflor
Harlequin is an exceptional employer that fosters a dynamic and collaborative work culture, where creativity and innovation thrive. Based in the picturesque Royal Tunbridge Wells, employees benefit from a supportive environment that prioritises professional growth and development, alongside competitive compensation and benefits. Join us to be part of a global brand that values your contributions and empowers you to make a meaningful impact in international markets.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Gerflor and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Gerflor are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Gerflor on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Gerflor. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Gerflor. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Gerflor:Show us that you’ve done your homework! In your application, briefly mention what you admire about Gerflor’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Gerflor
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Gerflor will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Gerflor, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
