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For Companies At a Glance
- Tasks: Lead and innovate marketing strategies across Europe, driving demand and engagement.
- Company: Join a diverse and creative team at GEP, passionate about procurement success.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Make a real impact in a dynamic environment with global reach.
- Qualifications: 10+ years in B2B marketing, strong organisational skills, and creativity.
- Other info: Fluency in German and English preferred; thrive in a fast-paced team.
The predicted salary is between 36000 - 60000 £ per year.
Company Overview
GEP is a diverse, creative team of people passionate about procurement. We invest ourselves entirely in our client’s success, creating strong collaborative relationships that deliver extraordinary value year after year. Our clients include market global leaders with far-flung international operations, Fortune 500 and Global 2000 enterprises, leading government and public institutions.
We deliver practical, effective services and software that enable procurement leaders to maximise their impact on business operations, strategy and financial performance. GEP is a place where individuality is prized, and talent respected. We’re focused on what is real and effective. GEP is where good ideas and great people are recognized, results matter, and ability and hard work drive achievements. We’re a learning organization, actively looking for people to help shape, grow and continually improve us.
GEP is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, disability status, or any other characteristics protected by law. We are committed to hiring and valuing a global diverse work team.
What you will do:
- Lead and develop the Marketing function across Europe.
- Drive demand generation strategies and programs, incorporating digital campaigns, global field and event marketing, and multi-touch initiatives that engage both prospects and existing customers through inbound and outbound tactics.
- Plan and execute field marketing programs throughout Europe.
- Manage budgets effectively, ensuring ROI transparency and securing leadership buy-in for plans and expenditures.
- Oversee the strategy and ROI of global marketing initiatives, optimizing investments to maximize revenue and support local field teams where relevant.
- Refine messaging, calls to action, and content journeys to enhance engagement and align with target personas.
- Collaborate with global cross-functional teams to ensure effective local implementation.
- Work closely and cohesively with globally distributed sales and business development teams.
- Foster strong relationships with regional partners, professional associations, and trade groups.
- Efficiently manage multiple projects and responsibilities.
- Gain a deep understanding of our business lines, customers, and value propositions, effectively articulating them to diverse audiences.
- Provide regional insights to the global marketing team and tailor global initiatives to align with local market conditions and audiences.
What you should bring:
- 10+ years of field marketing experience in B2B software, technology products, or specialized business/professional services (including management consulting, IT services, or BPO services).
- Strong organizational skills and keen attention to detail, particularly in campaign and program management.
- Proven experience collaborating with cross-functional and cross-regional teams in a fast-paced, dynamic environment.
- Expertise in account-based marketing (ABM).
- Creative problem-solving skills, strong analytical abilities, high energy, and a results-driven mindset.
- Excellent communication skills with the ability to convey complex ideas clearly in written, spoken, and presentation formats to diverse audiences.
- Highly motivated and adaptable individual who thrives in a fast-paced team environment.
- Proficiency in multiple European languages (French, German, English) strongly preferred, with fluency in German and English required.
Director - Marketing in London employer: GEP
Contact Detail:
GEP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director - Marketing in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on LinkedIn, and don’t be shy about reaching out to folks for a chat. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Showcase your skills! Create a personal website or portfolio that highlights your marketing achievements and campaigns. This is your chance to shine and demonstrate how you can drive demand generation and engage customers effectively.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their marketing strategies and think about how you can contribute to their goals. Tailor your responses to show how your experience aligns with their needs.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at GEP. Don’t miss out on the opportunity to be part of something great!
We think you need these skills to ace Director - Marketing in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for marketing and procurement shine through. We want to see how your passion aligns with our mission at GEP, so don’t hold back!
Tailor Your CV: Make sure your CV is tailored to the role of Director - Marketing. Highlight your relevant experience in B2B software and your success in driving demand generation strategies. We love seeing how you can make an impact!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you’re the perfect fit for GEP. Share specific examples of your achievements and how they relate to the responsibilities outlined in the job description. We appreciate a personal touch!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at GEP
✨Know Your Stuff
Before the interview, dive deep into GEP's mission and values. Understand their approach to procurement and how they create value for clients. This will help you align your experience with their goals and show that you're genuinely interested in being part of their team.
✨Showcase Your Experience
Prepare specific examples from your 10+ years in field marketing that highlight your success in B2B environments. Focus on campaigns you've led, particularly those involving account-based marketing, and be ready to discuss the results and ROI you achieved.
✨Be a Team Player
GEP values collaboration, so be prepared to discuss how you've worked with cross-functional teams in the past. Share stories that demonstrate your ability to foster strong relationships and work cohesively with diverse groups, especially in fast-paced settings.
✨Communicate Clearly
Practice articulating complex ideas simply and effectively. Since you'll be conveying messages to various audiences, focus on your communication skills during the interview. Consider preparing a brief presentation or pitch about a successful marketing initiative you've led to showcase your abilities.