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GEP is a diverse, creative team of people passionate about procurement. We invest ourselves entirely in our client’s success, creating strong collaborative relationships that deliver extraordinary value year after year. Our clients include market global leaders with far-flung international operations, Fortune 500 and Global 2000 enterprises, leading government and public institutions.
We deliver practical, effective services and software that enable procurement leaders to maximise their impact on business operations, strategy and financial performance. GEP is a place where individuality is prized, and talent respected. We’re focused on what is real and effective. GEP is where good ideas and great people are recognized, results matter, and ability and hard work drive achievements. We’re a learning organization, actively looking for people to help shape, grow and continually improve us. GEP is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, disability status, or any other characteristics protected by law. We are committed to hiring and valuing a global diverse work team.
What you will do
- Lead and develop the Marketing function across Europe.
- Drive demand generation strategies and programs, incorporating digital campaigns, global field and event marketing, and multi-touch initiatives that engage both prospects and existing customers through inbound and outbound tactics.
- Plan and execute field marketing programs throughout Europe.
- Manage budgets effectively, ensuring ROI transparency and securing leadership buy-in for plans and expenditures.
- Oversee the strategy and ROI of global marketing initiatives, optimizing investments to maximize revenue and support local field teams where relevant.
- Refine messaging, calls to action, and content journeys to enhance engagement and align with target personas.
- Collaborate with global cross-functional teams to ensure effective local implementation.
- Work closely and cohesively with globally distributed sales and business development teams.
- Foster strong relationships with regional partners, professional associations, and trade groups.
- Efficiently manage multiple projects and responsibilities.
- Gain a deep understanding of our business lines, customers, and value propositions, effectively articulating them to diverse audiences.
- Provide regional insights to the global marketing team and tailor global initiatives to align with local market conditions and audiences.
What you should bring
- 10+ years of field marketing experience in B2B software, technology products, or specialized business/professional services (including management consulting, IT services, or BPO services).
- Strong organizational skills and keen attention to detail, particularly in campaign and program management.
- Proven experience collaborating with cross-functional and cross-regional teams in a fast-paced, dynamic environment.
- Expertise in account-based marketing (ABM).
- Creative problem-solving skills, strong analytical abilities, high energy, and a results-driven mindset.
- Excellent communication skills with the ability to convey complex ideas clearly in written, spoken, and presentation formats to diverse audiences.
- Highly motivated and adaptable individual who thrives in a fast-paced team environment.
- Proficiency in multiple European languages (French, German, English) strongly preferred, with fluency in German and English required.
Director - Marketing in Harrow employer: GEP
Contact Detail:
GEP Recruiting Team
We think you need these skills to ace Director - Marketing in Harrow
Some tips for your application 🫡
Read the Job Description Carefully: Before you dive into your application, take a moment to really absorb the job description. It’s not just about ticking boxes; understanding what GEP is looking for will help you tailor your application and show us you’re the right fit.
Showcase Your Experience: When writing your application, make sure to highlight your relevant experience in field marketing, especially in B2B software or technology. We want to see how your background aligns with what we do, so don’t hold back on those achievements!
Be Clear and Concise: We appreciate clarity! Use straightforward language and keep your sentences concise. This isn’t just about impressing us with fancy words; it’s about communicating your ideas effectively, which is crucial for the role.
Apply Through Our Website: Finally, make sure to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy – just follow the prompts!
How to prepare for a job interview at GEP
✨Know Your Stuff
Before the interview, dive deep into GEP's mission and values. Understand their approach to procurement and how they create value for clients. This will help you align your answers with what they care about and show that you're genuinely interested in the role.
✨Showcase Your Experience
Prepare specific examples from your 10+ years in field marketing that highlight your successes in B2B software or technology. Be ready to discuss how you've driven demand generation strategies and managed budgets effectively, as these are key aspects of the Director role.
✨Communicate Clearly
Practice articulating complex ideas simply and clearly. Since you'll be working with diverse audiences, focus on how you can convey your marketing strategies and insights in a way that's easy to understand. This will demonstrate your excellent communication skills.
✨Be a Team Player
GEP values collaboration, so be prepared to discuss how you've worked with cross-functional teams in the past. Share examples of how you've fostered strong relationships and contributed to team success, especially in fast-paced environments.