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For Companies At a Glance
- Tasks: Lead marketing across Europe, driving demand generation and executing field programs.
- Company: GEP is a dynamic team focused on procurement success for global leaders.
- Benefits: Enjoy a diverse workplace with opportunities for growth and collaboration.
- Why this job: Join a creative environment where your ideas matter and you can make a real impact.
- Qualifications: 10+ years in B2B marketing, strong organisational skills, and proficiency in German and English required.
- Other info: GEP values diversity and is committed to equal opportunity employment.
The predicted salary is between 43200 - 72000 £ per year.
Company Overview
GEP is a diverse, creative team of people passionate about procurement. We invest ourselves entirely in our client’s success, creating strong collaborative relationships that deliver extraordinary value year after year. Our clients include market global leaders with far-flung international operations, Fortune 500 and Global 2000 enterprises, leading government and public institutions. We deliver practical, effective services and software that enable procurement leaders to maximise their impact on business operations, strategy and financial performance. GEP is a place where individuality is prized, and talent respected. We’re focused on what is real and effective. GEP is where good ideas and great people are recognized, results matter, and ability and hard work drive achievements. We’re a learning organization, actively looking for people to help shape, grow and continually improve us. GEP is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, disability status, or any other characteristics protected by law. We are committed to hiring and valuing a global diverse work team.
What you will do
- Lead and develop the Marketing function across Europe.
- Drive demand generation strategies and programs, incorporating digital campaigns, global field and event marketing, and multi-touch initiatives that engage both prospects and existing customers through inbound and outbound tactics.
- Plan and execute field marketing programs throughout Europe.
- Manage budgets effectively, ensuring ROI transparency and securing leadership buy-in for plans and expenditures.
- Oversee the strategy and ROI of global marketing initiatives, optimizing investments to maximize revenue and support local field teams where relevant.
- Refine messaging, calls to action, and content journeys to enhance engagement and align with target personas.
- Collaborate with global cross-functional teams to ensure effective local implementation.
- Work closely and cohesively with globally distributed sales and business development teams.
- Foster strong relationships with regional partners, professional associations, and trade groups.
- Efficiently manage multiple projects and responsibilities.
- Gain a deep understanding of our business lines, customers, and value propositions, effectively articulating them to diverse audiences.
- Provide regional insights to the global marketing team and tailor global initiatives to align with local market conditions and audiences.
What you should bring
- 10+ years of field marketing experience in B2B software, technology products, or specialized business/professional services (including management consulting, IT services, or BPO services).
- Strong organizational skills and keen attention to detail, particularly in campaign and program management.
- Proven experience collaborating with cross-functional and cross-regional teams in a fast-paced, dynamic environment.
- Expertise in account-based marketing (ABM).
- Creative problem-solving skills, strong analytical abilities, high energy, and a results-driven mindset.
- Excellent communication skills with the ability to convey complex ideas clearly in written, spoken, and presentation formats to diverse audiences.
- Highly motivated and adaptable individual who thrives in a fast-paced team environment.
- Proficiency in multiple European languages (French, German, English) strongly preferred, with fluency in German and English required.
Director - Marketing employer: GEP
Contact Detail:
GEP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director - Marketing
✨Tip Number 1
Familiarise yourself with GEP's core values and mission. Understanding their focus on collaboration and client success will help you align your approach during interviews, showcasing how your experience can contribute to their goals.
✨Tip Number 2
Network with current or former employees of GEP on platforms like LinkedIn. Engaging in conversations about their experiences can provide valuable insights into the company culture and expectations, which you can leverage in your discussions.
✨Tip Number 3
Prepare specific examples of your past marketing successes, particularly in B2B environments. Highlighting your expertise in demand generation strategies and account-based marketing will demonstrate your fit for the Director role.
✨Tip Number 4
Stay updated on the latest trends in digital marketing and procurement. Being able to discuss current industry developments during your interview will show your passion for the field and your commitment to continuous learning.
We think you need these skills to ace Director - Marketing
Some tips for your application 🫡
Understand the Company Culture: GEP values individuality and creativity. Make sure to reflect this in your application by showcasing your unique experiences and how they align with their mission of delivering extraordinary value.
Highlight Relevant Experience: With over 10 years of field marketing experience required, emphasise your background in B2B software or technology products. Use specific examples of successful campaigns you've led to demonstrate your expertise.
Showcase Communication Skills: Given the importance of communication in this role, ensure your application is well-written and free of errors. Clearly articulate your ideas and experiences, as if you were presenting to a diverse audience.
Tailor Your Application: Customise your CV and cover letter to reflect the specific requirements of the Director - Marketing position. Mention your proficiency in multiple European languages and how it can benefit GEP's global initiatives.
How to prepare for a job interview at GEP
✨Showcase Your Marketing Expertise
Make sure to highlight your extensive experience in field marketing, especially in B2B software and technology. Be prepared to discuss specific campaigns you've led and the results achieved, as this will demonstrate your capability to drive demand generation strategies effectively.
✨Demonstrate Cross-Functional Collaboration
GEP values teamwork across various functions. Share examples of how you've successfully collaborated with sales, business development, and other teams. This will show that you can work cohesively in a global environment and understand the importance of aligning marketing efforts with overall business goals.
✨Prepare for Creative Problem-Solving Questions
Expect questions that assess your creative problem-solving skills. Think of scenarios where you've had to overcome challenges in marketing campaigns or adapt strategies based on market conditions. This will showcase your analytical abilities and results-driven mindset.
✨Communicate Clearly and Confidently
Since excellent communication is crucial for this role, practice articulating complex ideas clearly. Prepare to present your thoughts on marketing strategies and how they align with GEP's objectives. This will help you convey your fit for the position and your understanding of their mission.
