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For Companies At a Glance
- Tasks: Lead and develop innovative marketing strategies across Europe, driving demand generation and engagement.
- Company: Join GEP, a dynamic team dedicated to transforming procurement for global leaders and institutions.
- Benefits: Enjoy a collaborative culture, opportunities for growth, and the chance to make a real impact.
- Why this job: Be part of a learning organisation where your ideas are valued and results matter.
- Qualifications: 10+ years in B2B marketing, strong organisational skills, and proficiency in German and English required.
- Other info: GEP is committed to diversity and equal opportunity in the workplace.
The predicted salary is between 43200 - 72000 £ per year.
Company Overview
GEP is a diverse, creative team of people passionate about procurement. We invest ourselves entirely in our client’s success, creating strong collaborative relationships that deliver extraordinary value year after year. Our clients include market global leaders with far-flung international operations, Fortune 500 and Global 2000 enterprises, leading government and public institutions.
We deliver practical, effective services and software that enable procurement leaders to maximise their impact on business operations, strategy and financial performance. That’s just some of the things that we do in our quest to build a beautiful company, enjoy the journey and make a difference. GEP is a place where individuality is prized, and talent respected. We’re focused on what is real and effective. GEP is where good ideas and great people are recognized, results matter, and ability and hard work drive achievements. We’re a learning organization, actively looking for people to help shape, grow and continually improve us.
Are you one of us?
GEP is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, disability status, or any other characteristics protected by law. We are committed to hiring and valuing a global diverse work team.
For more information please visit us on GEP.com or check us out on LinkedIn.com.
What you will do
- Lead and develop the Marketing function across Europe.
- Drive demand generation strategies and programs, incorporating digital campaigns, global field and event marketing, and multi-touch initiatives that engage both prospects and existing customers through inbound and outbound tactics.
- Plan and execute field marketing programs throughout Europe.
- Manage budgets effectively, ensuring ROI transparency and securing leadership buy-in for plans and expenditures.
- Oversee the strategy and ROI of global marketing initiatives, optimizing investments to maximize revenue and support local field teams where relevant.
- Refine messaging, calls to action, and content journeys to enhance engagement and align with target personas.
- Collaborate with global cross-functional teams to ensure effective local implementation.
- Work closely and cohesively with globally distributed sales and business development teams.
- Foster strong relationships with regional partners, professional associations, and trade groups.
- Efficiently manage multiple projects and responsibilities.
- Gain a deep understanding of our business lines, customers, and value propositions, effectively articulating them to diverse audiences.
- Provide regional insights to the global marketing team and tailor global initiatives to align with local market conditions and audiences.
What you should bring
- 10+ years of field marketing experience in B2B software, technology products, or specialized business/professional services (including management consulting, IT services, or BPO services).
- Strong organizational skills and keen attention to detail, particularly in campaign and program management.
- Proven experience collaborating with cross-functional and cross-regional teams in a fast-paced, dynamic environment.
- Expertise in account-based marketing (ABM).
- Creative problem-solving skills, strong analytical abilities, high energy, and a results-driven mindset.
- Excellent communication skills with the ability to convey complex ideas clearly in written, spoken, and presentation formats to diverse audiences.
- Highly motivated and adaptable individual who thrives in a fast-paced team environment.
- Proficiency in multiple European languages (French, German English) strongly preferred, with fluency in German and English required.
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Director - Marketing employer: GEP
Contact Detail:
GEP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director - Marketing
✨Tip Number 1
Familiarise yourself with GEP's core values and mission. Understanding their focus on collaboration and client success will help you align your approach during interviews, showcasing how your experience can contribute to their goals.
✨Tip Number 2
Network with current or former employees of GEP on platforms like LinkedIn. Engaging in conversations about their experiences can provide valuable insights into the company culture and expectations, which you can leverage in your discussions.
✨Tip Number 3
Prepare specific examples of your past successes in demand generation and account-based marketing. Be ready to discuss how these experiences can translate to the role at GEP, particularly in a B2B software context.
✨Tip Number 4
Stay updated on the latest trends in digital marketing and procurement. Demonstrating your knowledge of current industry developments during interviews will show your commitment to continuous learning and your ability to drive innovative strategies.
We think you need these skills to ace Director - Marketing
Some tips for your application 🫡
Understand the Company Culture: GEP values individuality and creativity. Make sure to reflect this in your application by showcasing your unique experiences and how they align with their mission of delivering extraordinary value.
Highlight Relevant Experience: With over 10 years of field marketing experience required, ensure you detail your background in B2B software or technology products. Use specific examples that demonstrate your success in demand generation strategies and campaign management.
Showcase Communication Skills: Given the emphasis on excellent communication skills, include examples of how you've effectively conveyed complex ideas in various formats. Tailor your language to be clear and engaging, reflecting your ability to connect with diverse audiences.
Tailor Your Application: Customise your CV and cover letter to align with the job description. Mention your proficiency in multiple European languages and how your skills can contribute to GEP's goals, particularly in managing cross-functional teams and local market insights.
How to prepare for a job interview at GEP
✨Showcase Your Marketing Expertise
Make sure to highlight your extensive experience in B2B marketing, especially in software and technology. Prepare specific examples of successful campaigns you've led, focusing on demand generation strategies and ROI management.
✨Demonstrate Cross-Functional Collaboration
GEP values teamwork across various functions. Be ready to discuss how you've effectively collaborated with sales, business development, and other teams in previous roles. Share instances where your teamwork led to successful outcomes.
✨Understand the Company and Its Clients
Research GEP thoroughly before the interview. Understand their client base, including Fortune 500 companies and government institutions. This knowledge will help you articulate how your skills can directly benefit their unique needs.
✨Prepare for Language Proficiency Questions
Since proficiency in multiple European languages is preferred, be prepared to demonstrate your language skills, particularly in German and English. Practice discussing your marketing strategies in these languages to show your fluency.
