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- Tasks: Lead and develop innovative marketing strategies across Europe to drive demand and engagement.
- Company: Join GEP, a diverse team passionate about procurement and client success.
- Benefits: Enjoy a collaborative culture, remote work options, and opportunities for personal growth.
- Why this job: Make a real impact in a dynamic environment while working with global leaders.
- Qualifications: 10+ years in B2B marketing, strong organisational skills, and proficiency in German and English required.
- Other info: GEP values individuality and is committed to diversity in the workplace.
The predicted salary is between 43200 - 72000 £ per year.
GEP is a diverse, creative team of people passionate about procurement. We invest ourselves entirely in our client’s success, creating strong collaborative relationships that deliver extraordinary value year after year. Our clients include market global leaders with far-flung international operations, Fortune 500 and Global 2000 enterprises, leading government and public institutions. We deliver practical, effective services and software that enable procurement leaders to maximise their impact on business operations, strategy and financial performance.
GEP is a place where individuality is prized, and talent respected. We’re focused on what is real and effective. GEP is where good ideas and great people are recognized, results matter, and ability and hard work drive achievements. We’re a learning organization, actively looking for people to help shape, grow and continually improve us. GEP is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, disability status, or any other characteristics protected by law. We are committed to hiring and valuing a global diverse work team.
What you will do:
- Lead and develop the Marketing function across Europe.
- Drive demand generation strategies and programs, incorporating digital campaigns, global field and event marketing, and multi-touch initiatives that engage both prospects and existing customers through inbound and outbound tactics.
- Plan and execute field marketing programs throughout Europe.
- Manage budgets effectively, ensuring ROI transparency and securing leadership buy-in for plans and expenditures.
- Oversee the strategy and ROI of global marketing initiatives, optimizing investments to maximize revenue and support local field teams where relevant.
- Refine messaging, calls to action, and content journeys to enhance engagement and align with target personas.
- Collaborate with global cross-functional teams to ensure effective local implementation.
- Work closely and cohesively with globally distributed sales and business development teams.
- Foster strong relationships with regional partners, professional associations, and trade groups.
- Efficiently manage multiple projects and responsibilities.
- Gain a deep understanding of our business lines, customers, and value propositions, effectively articulating them to diverse audiences.
- Provide regional insights to the global marketing team and tailor global initiatives to align with local market conditions and audiences.
What you should bring:
- 10+ years of field marketing experience in B2B software, technology products, or specialized business/professional services (including management consulting, IT services, or BPO services).
- Strong organizational skills and keen attention to detail, particularly in campaign and program management.
- Proven experience collaborating with cross-functional and cross-regional teams in a fast-paced, dynamic environment.
- Expertise in account-based marketing (ABM).
- Creative problem-solving skills, strong analytical abilities, high energy, and a results-driven mindset.
- Excellent communication skills with the ability to convey complex ideas clearly in written, spoken, and presentation formats to diverse audiences.
- Highly motivated and adaptable individual who thrives in a fast-paced team environment.
- Proficiency in multiple European languages (French, German, English) strongly preferred, with fluency in German and English required.
Director - Marketing employer: GEP Worldwide
Contact Detail:
GEP Worldwide Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director - Marketing
✨Tip Number 1
Familiarise yourself with GEP's core values and mission. Understanding their commitment to diversity and client success will help you align your approach during interviews, showcasing how your experience and values resonate with theirs.
✨Tip Number 2
Network with current or former employees of GEP on platforms like LinkedIn. Engaging in conversations about their experiences can provide valuable insights into the company culture and expectations, which you can leverage in your discussions.
✨Tip Number 3
Prepare specific examples of your past successes in B2B marketing, particularly in demand generation and account-based marketing. Being able to articulate these experiences clearly will demonstrate your capability to drive results in a similar role at GEP.
✨Tip Number 4
Stay updated on the latest trends in digital marketing and procurement. Showing that you are knowledgeable about current industry developments will not only impress the interviewers but also highlight your proactive approach to professional growth.
We think you need these skills to ace Director - Marketing
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Director - Marketing position. Tailor your application to highlight relevant experience in B2B marketing, demand generation strategies, and cross-functional collaboration.
Craft a Compelling CV: Your CV should clearly showcase your 10+ years of field marketing experience, particularly in B2B software or technology products. Highlight specific achievements, such as successful campaigns or projects that demonstrate your ability to drive results and manage budgets effectively.
Write a Strong Cover Letter: In your cover letter, express your passion for procurement and how your skills align with GEP's mission. Use specific examples to illustrate your creative problem-solving abilities and your experience in account-based marketing (ABM).
Proofread and Edit: Before submitting your application, thoroughly proofread your CV and cover letter. Check for any grammatical errors or typos, and ensure that your documents are well-structured and easy to read. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at GEP Worldwide
✨Showcase Your Experience
With over 10 years of field marketing experience required, be ready to discuss specific campaigns you've led. Highlight your successes in B2B software or technology products, and how your strategies drove demand generation.
✨Demonstrate Cross-Functional Collaboration
GEP values teamwork across various functions. Prepare examples of how you've worked with sales, business development, and other teams to achieve common goals. This will show your ability to thrive in a collaborative environment.
✨Be Ready for Creative Problem-Solving
Expect questions that assess your analytical skills and creativity. Think of instances where you faced challenges in marketing campaigns and how you innovatively solved them. This will demonstrate your results-driven mindset.
✨Communicate Clearly and Confidently
As excellent communication skills are crucial, practice articulating complex ideas simply. Be prepared to present your thoughts clearly, whether in writing or verbally, as this will reflect your ability to engage diverse audiences effectively.
