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- Tasks: Lead and innovate marketing strategies across Europe, driving demand generation and managing budgets.
- Company: GEP is a dynamic team focused on procurement success for global leaders and institutions.
- Benefits: Enjoy a diverse workplace, opportunities for growth, and recognition for your contributions.
- Why this job: Join a creative environment where your ideas matter and you can make a real impact.
- Qualifications: 10+ years in B2B marketing, strong organisational skills, and proficiency in German and English required.
- Other info: GEP values diversity and is committed to equal opportunity employment.
The predicted salary is between 43200 - 72000 £ per year.
4 days ago Be among the first 25 applicants Company Overview GEP is a diverse, creative team of people passionate about procurement. We invest ourselves entirely in our client’s success, creating strong collaborative relationships that deliver extraordinary value year after year. Our clients include market global leaders with far-flung international operations, Fortune 500 and Global 2000 enterprises, leading government and public institutions. We deliver practical, effective services and software that enable procurement leaders to maximise their impact on business operations, strategy and financial performance. GEP is a place where individuality is prized, and talent respected. We’re focused on what is real and effective. GEP is where good ideas and great people are recognized, results matter, and ability and hard work drive achievements. We’re a learning organization, actively looking for people to help shape, grow and continually improve us. Are you one of us? GEP is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, disability status, or any other characteristics protected by law. We are committed to hiring and valuing a global diverse work team. For more information please visit us on GEP.com or check us out on LinkedIn.com. What You Will Do Lead and develop the Marketing function across Europe. Drive demand generation strategies and programs, incorporating digital campaigns, global field and event marketing, and multi-touch initiatives that engage both prospects and existing customers through inbound and outbound tactics. Plan and execute field marketing programs throughout Europe. Manage budgets effectively, ensuring ROI transparency and securing leadership buy-in for plans and expenditures. Oversee the strategy and ROI of global marketing initiatives, optimizing investments to maximize revenue and support local field teams where relevant. Refine messaging, calls to action, and content journeys to enhance engagement and align with target personas. Collaborate with global cross-functional teams to ensure effective local implementation. Work closely and cohesively with globally distributed sales and business development teams. Foster strong relationships with regional partners, professional associations, and trade groups. Efficiently manage multiple projects and responsibilities. Gain a deep understanding of our business lines, customers, and value propositions, effectively articulating them to diverse audiences. Provide regional insights to the global marketing team and tailor global initiatives to align with local market conditions and audiences. What You Should Bring 10+ years of field marketing experience in B2B software, technology products, or specialized business/professional services (including management consulting, IT services, or BPO services). Strong organizational skills and keen attention to detail, particularly in campaign and program management. Proven experience collaborating with cross-functional and cross-regional teams in a fast-paced, dynamic environment. Expertise in account-based marketing (ABM). Creative problem-solving skills, strong analytical abilities, high energy, and a results-driven mindset. Excellent communication skills with the ability to convey complex ideas clearly in written, spoken, and presentation formats to diverse audiences. Highly motivated and adaptable individual who thrives in a fast-paced team environment. Proficiency in multiple European languages (French, German, English) strongly preferred, with fluency in German and English required. Seniority level Director Employment type Full-time Job function Marketing and Sales Industries: Business Consulting and Services #J-18808-Ljbffr
Director - Marketing employer: GEP Worldwide
Contact Detail:
GEP Worldwide Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director - Marketing
✨Tip Number 1
Familiarise yourself with GEP's core values and mission. Understanding their focus on collaboration and client success will help you align your approach during interviews, showcasing how your experience can contribute to their goals.
✨Tip Number 2
Network with current or former employees of GEP on LinkedIn. Engaging in conversations about their experiences can provide valuable insights into the company culture and expectations, which you can leverage in your discussions.
✨Tip Number 3
Prepare specific examples of your past successes in demand generation and account-based marketing. Be ready to discuss how these experiences can translate to driving results for GEP, particularly in a B2B software context.
✨Tip Number 4
Stay updated on the latest trends in digital marketing and procurement. Demonstrating your knowledge of current industry developments during your interactions can set you apart as a candidate who is proactive and well-informed.
We think you need these skills to ace Director - Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in field marketing, particularly in B2B software or technology products. Emphasise your 10+ years of experience and any specific achievements that align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of GEP's values and mission. Discuss how your skills in demand generation strategies and collaboration with cross-functional teams can contribute to their success.
Showcase Language Proficiency: If you are proficient in multiple European languages, especially German and English, make sure to highlight this in your application. This is a strong asset for the role and should be prominently featured.
Demonstrate Results-Driven Mindset: In your application, provide examples of how you've driven results in previous roles. Use metrics to quantify your impact on revenue and marketing initiatives, as this aligns with GEP's focus on results and ROI.
How to prepare for a job interview at GEP Worldwide
✨Showcase Your Marketing Expertise
As a Director of Marketing, it's crucial to demonstrate your extensive experience in B2B marketing. Prepare specific examples of successful campaigns you've led, particularly those that involved demand generation and account-based marketing strategies.
✨Understand GEP's Values
Familiarise yourself with GEP's commitment to diversity and collaboration. Be ready to discuss how your personal values align with theirs and how you can contribute to their culture of individuality and teamwork.
✨Prepare for Cross-Functional Collaboration
Given the role's emphasis on working with global teams, think of instances where you've successfully collaborated across departments. Highlight your communication skills and ability to adapt messaging for different audiences.
✨Demonstrate Analytical Skills
GEP values results-driven individuals. Be prepared to discuss how you've used data to inform marketing strategies and measure ROI. Bring examples of how your analytical abilities have led to improved campaign performance.
