At a Glance
- Tasks: Lead marketing for exciting events across the Americas, driving audience growth and commercial success.
- Company: Join Global Event Partners, a dynamic international events business.
- Benefits: Competitive salary, hybrid working, international travel, and ownership of marketing strategies.
- Other info: Opportunity to improve processes and make a measurable impact in a fascinating industry.
- Why this job: Shape impactful marketing campaigns and develop a high-performing remote team.
- Qualifications: B2B events marketing experience, fluency in English and Spanish, and strong digital marketing skills.
The predicted salary is between 45000 - 55000 £ per year.
At Global Event Partners (GEP), we're looking for a talented, commercially minded Senior Marketing Manager to help shape the next chapter of our Americas events portfolio. You'll need to be fluent in both English and Spanish, as you'll be working across Latin American markets and leading colleagues based in Colombia. We're an international events business bringing together governments, investors and industry leaders across some of the world's most exciting energy and infrastructure markets. Our events are established, our audiences are growing and we've got a marketing team already in place. But there's plenty more we want to achieve.
This isn't a role where you're starting from scratch, nor is it one where everything's already figured out. It's an opportunity to build on good foundations, strengthen how we work, develop an international team and make a real impact on the commercial success of our events.
The opportunity
- You'll take ownership of marketing across our Americas events portfolio, leading campaigns that attract senior decision-makers, grow audiences and support commercial performance.
- You'll also remotely manage two marketing team members based in Colombia, so building trust, developing people and creating a high-performing team across locations will be a significant part of your role.
You'll be:
- Leading our Americas marketing team: Providing clear direction, coaching and support to two colleagues in Colombia, building a collaborative, accountable and high-performing remote team.
- Owning event marketing: Planning and delivering integrated campaigns across international conferences and exhibitions, from launch through to post-event engagement.
- Growing our audiences: Driving delegate registrations, exhibition attendance and qualified leads that support sponsorship and exhibition sales.
- Improving how we work: Reviewing existing campaigns, processes and systems, identifying opportunities to strengthen marketing capability and performance.
- Creating compelling campaigns: Turning industry topics, event programmes and speaker announcements into content that engages senior decision-makers and drives action.
- Making digital marketing work harder: Using email, social media, paid advertising, CRM data and marketing automation to improve engagement and conversion.
- Building valuable partnerships: Developing relationships with media organisations, industry associations and strategic partners across the Americas.
- Measuring what matters: Managing budgets, tracking campaign performance and using data to make better decisions.
You'll work closely with our sales, production and operations teams, as well as senior leadership, to ensure marketing activity supports the wider commercial success of our events.
What you'll bring
- Proven B2B events marketing experience, ideally across conferences and exhibitions, with a strong understanding of audience acquisition, delegate registrations and event campaign delivery.
- Experience managing and developing remote teams, with the ability to build relationships, communicate clearly and drive performance across locations and time zones.
- Fluency in English and Spanish, including professional communication and marketing content creation in both languages.
- Around five years or more of marketing experience, with a track record of delivering successful integrated campaigns.
- Strong digital marketing capability, including CRM systems, email marketing, audience segmentation and marketing automation.
- Excellent copywriting, project management and stakeholder engagement skills.
- A commercially focused, analytical approach and the confidence to challenge existing ways of working constructively.
- The ability to manage multiple campaigns and competing deadlines.
- Willingness to travel internationally, including to Latin America and the Caribbean.
- Experience working across Latin American markets, or within energy, infrastructure or investment, would be useful but isn't essential.
You’ll be joining an ambitious, entrepreneurial international business operating in fascinating markets, with the opportunity to work on high-profile events and engage with influential organisations across the Americas. You’ll inherit a marketing function with established foundations, but you’ll also have genuine scope to shape how it develops. That means the opportunity to improve campaigns, strengthen processes, develop your team and make a measurable impact on commercial performance.
We're offering a £45,000–£55,000 salary, hybrid working from our West London office, international travel opportunities and the chance to take real ownership of an established international marketing team.
Our recruitment process
We believe recruitment should be a two-way conversation, so we want you to know what to expect from the outset. We'll explain the interview stages, who you'll meet and any assessments involved before you begin the process. Throughout, we'll keep you informed, provide clarity on next steps and give you plenty of opportunity to ask questions and get to know us.
Interested? If you're an experienced events marketer who enjoys developing people, improving how things work and seeing the commercial impact of great marketing, we'd love to hear from you. Get in touch for an informal, confidential conversation about the role, the team and what we’re building at GEP.
Senior Marketing Manager (Events) - Americas in London employer: GEP Americas
Global Event Partners (GEP) Ltd. is an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation in the heart of London. With a focus on employee growth, GEP provides ample opportunities for professional development and uncapped commission structures that reward hard work and success. Joining our team means being part of a forward-thinking company that values diversity and is committed to making a meaningful impact in the energy and infrastructure sectors across LATAM and the Caribbean.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager (Events) - Americas in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for GEP Americas and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like GEP Americas are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with GEP Americas on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at GEP Americas. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager (Events) - Americas in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit GEP Americas. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of GEP Americas:Show us that you’ve done your homework! In your application, briefly mention what you admire about GEP Americas’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at GEP Americas
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at GEP Americas will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At GEP Americas, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.