At a Glance
- Tasks: Lead EMEA sales strategy and drive revenue growth in a dynamic tech environment.
- Company: Join Geotab, a global leader in IoT and connected transportation.
- Benefits: Enjoy flexible working, competitive benefits, and a fun, inclusive culture.
- Other info: Remote work available across the UK and EMEA with great career growth opportunities.
- Why this job: Make an impact in a fast-paced industry with innovative technology.
- Qualifications: 10+ years in sales leadership; passion for technology and team development.
The predicted salary is between 63000 - 77000 £ per year.
Who we are: Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities. Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes. Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab.
Who you are: We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking an Associate Vice President, EMEA Sales, who will play a critical leadership role in driving revenue growth, expanding market share, and achieving strategic business objectives across assigned sales channels. If you love technology, and are keen to join an industry leader — we would love to hear from you!
What you'll do: Associate Vice President, EMEA Sales is responsible for the strategic direction, operational execution, and performance management of the Services & People Transportation sales organization, ensuring alignment with the company’s overall goals. The AVP provides proactive leadership to regional channel and segment sales teams, fostering a high-performance culture that emphasizes accountability, innovation, collaboration, and continuous improvement.
How you'll make an impact:
- Collaborate with the Vice President, Sales to design and implement comprehensive business plans aimed at achieving aggressive growth and development targets for the assigned sales channel/segment.
- Identify new areas for market expansion, and propose strategic programs and initiatives to accelerate growth and strengthen key partner and customer relationships.
- Support Geotab's global strategic initiatives by ensuring alignment between regional sales/segment activities and overarching corporate objectives.
- Prepare detailed business cases and financial models to assess and improve the profitability, scalability, and sustainability of the assigned sales channel/segment.
- Provide input into competitive positioning, go-to-market strategies, and market expansion plans based on deep analysis of industry trends, competitor insights, and customer needs.
- Oversee the daily operations, performance, and development of the sales team, ensuring all team members are aligned with business goals and held accountable for meeting key performance areas (KPAs).
- Provide expert leadership and act as a subject matter expert (SME) to guide the team in delivering compelling value propositions around the Geotab solution, data packages, and Marketplace partners.
- Deliver ongoing coaching, mentorship, and direction to direct reports to drive continuous performance improvement, enhance skills, and cultivate future leadership within the team.
- Identify individual and team development needs and create structured learning opportunities, feedback mechanisms, and career development plans to build a high-performing, engaged sales team.
- Support performance management processes by collaborating with HR and senior leadership to conduct evaluations, set goals, and ensure professional growth opportunities.
- Partner with the marketing team to design and implement specific marketing campaigns and initiatives that promote brand awareness, generate leads, and drive demand for Geotab offerings.
- Attend and represent Geotab at industry trade shows, conferences, and networking events to enhance brand visibility, increase market credibility, and identify new business opportunities.
- Lead initiatives that align sales and marketing strategies to deliver unified messaging and positioning to customers and partners.
- Serve as a key liaison between the sales team and internal stakeholders—including product, marketing, operations, and customer success teams—to ensure alignment of goals and execution.
- Establish structured processes to gather and relay product feedback, customer enhancement requests, and market-driven insights to product management and development teams.
- Manage and resolve high-level customer or reseller escalations, applying a solution-oriented approach to safeguard customer satisfaction and long-term relationships.
- Proactively identify systemic challenges in sales or partner interactions and lead cross-functional initiatives to implement corrective actions and sustainable improvements.
What you'll bring to this role:
- 10–12 years of experience in sales, business development leadership or a similar role.
- 8+ years of leadership experience.
- Bachelor’s or Master’s degree in a related field (or an equivalent combination of education and experience).
- Deep understanding of sales strategies and the full sales cycle, with a proven ability to build scalable frameworks that drive long-term revenue growth.
- Demonstrated success in leading high-performing sales teams, with a strong focus on coaching, mentoring, and professional development across a geographically dispersed workforce.
- Proficient in leveraging sales performance data, forecasting models, and KPIs to guide decision-making and continuously optimize sales effectiveness.
- Strong ability to understand customer needs and translate them into tailored sales solutions that deliver value, loyalty, and long-term retention.
- Exceptional verbal and written communication skills, with the ability to influence stakeholders at all levels, negotiate effectively, and present compelling business cases to executive leadership.
- Skilled in resolving complex sales, partner, or customer challenges through thoughtful analysis, creative solutions, and cross-functional collaboration.
- Adept at working across departments (e.g., product, marketing, customer success) to align strategies, share insights, and coordinate seamless execution.
- Proven experience in navigating and leading teams through change, including business transformation, organizational scaling, or shifts in go-to-market approach.
- Strong knowledge of industry trends, competitive dynamics, and emerging technologies, with the ability to apply insights to shape sales strategy and business development.
- Ability to manage budgets, interpret financial data, and evaluate commercial opportunities with a strong grasp of pricing strategy, revenue recognition, and profitability levers.
- Comfortable using CRM systems (e.g., Salesforce), sales enablement tools, and business intelligence platforms, with solid proficiency in tools such as Google Workspace (Sheets, Docs, Slides) or Microsoft Office Suite.
- 30–40% travel required; must hold a valid passport.
If you got this far, we hope you're feeling excited about this role! Even if you don't feel you meet every single requirement, we still encourage you to apply.
Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees. This role is open to remote candidates across the UK and EMEA; however, employees located near a Geotab office will follow our flexible hybrid model.
Why job seekers choose Geotab:
- Flex working arrangements
- Home office reimbursement program
- Baby bonus & parental leave top up program
- Online learning and networking opportunities
- Electric vehicle purchase incentive program
- Competitive medical and dental benefits
- Retirement savings program
*The above are offered to full-time permanent employees only.
How we work: At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology!
We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together. Geotab encourages applications from all qualified individuals. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com.
Associate Vice President, EMEA Sales (Remote) employer: Geotab
Geotab is an exceptional employer that values innovation and collaboration, offering a dynamic remote work environment for its Bilingual Italian Presales Solutions Engineer role. With a strong focus on employee growth, Geotab provides extensive training opportunities and encourages a culture of continuous learning, making it an ideal place for professionals looking to make a meaningful impact in the telematics industry.
StudySmarter Expert Advice🤫
We think this is how you could land Associate Vice President, EMEA Sales (Remote)
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Associate Vice President, EMEA Sales (Remote) at Geotab, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Geotab. Tailor your message to explain why you’re drawn to them and how you can contribute as a Associate Vice President, EMEA Sales (Remote). Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Associate Vice President, EMEA Sales (Remote)
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Geotab:When writing your cover letter, make sure to tailor your message specifically for Geotab. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Geotab
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Geotab that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Geotab that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Geotab’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.