Founded in Northamptonshire in 1906, George Cox is one of Britain's most iconic footwear brands and the original creator of the Creeper shoe.
George Cox has uniquely sat at the intersection of craftsmanship, music, fashion and subculture. The brand has been worn by generations of musicians, artists and cultural pioneers, and continues to collaborate with some of the world's most respected fashion brands, including Comme des Garçons, Undercover, Nicholas Daley and YMC.
As we continue to develop our digital presence and direct relationship with our fans, we are looking for an ambitious E-commerce & Digital Executive to join our team.
The Role
This is a broad, hands‑on position that sits at the heart of the George Cox business.
You will take responsibility for the day‑to‑day management of our digital channels, helping drive commercial performance whilst supporting the wider brand strategy.
Working closely with the Managing Director and external partners, you will gain exposure across e‑commerce trading, digital marketing, content creation, CRM, forecasting, reporting and social media.
This role would suit someone who enjoys variety, takes ownership and wants to play a meaningful role within a growing independent brand.
E-commerce Trading
- Manage the day‑to‑day operation of the Shopify Plus website, with a ‘Brand first’ mentality
- Maintain product catalogues, collections and merchandising
- Execute product launches, collaboration launches and promotional activity
- Manage editorial content updates
Digital Marketing
- Work alongside our digital agency to manage paid search and social activity and develop new global opportunities
- Support campaign planning and performance analysis
- Manage email marketing, both automated and broadcast campaigns (through Ometria)
- Develop fan acquisition and retention initiatives
- Create creative briefs and coordinate the production of digital assets, photography, and product imagery
Commercial Reporting
- Produce weekly and monthly trading reports
- Monitor website performance and key commercial KPIs
- Analyse customer behaviour and campaign effectiveness
- Identify opportunities to improve traffic, conversion and customer retention
Stock Forecasting & Planning
- Support stock forecasting and inventory planning
- Consolidate direct‑to‑consumer forecasts with wholesale demand
- Work closely with operations to support product availability and launch planning
Social Media
- Manage day‑to‑day social media activity
- Coordinate content calendars and publishing schedules
- Support community engagement and audience growth
- Report on channel performance and identify growth opportunities
About You
You are commercially minded, organised, and proactive, with a genuine interest in fashion, footwear, culture or subcultures.
You enjoy combining creative thinking with analytical decision‑making and are comfortable taking ownership of projects from concept through to execution.
Ideally, you will have:
- Experience within e‑commerce, digital marketing or a related commercial role
- Experience working with Shopify or similar e‑commerce platforms
- Strong analytical skills and confidence working with data
- Experience with email marketing platforms
- Excellent organisational and project management skills
- Strong communication and copywriting abilities
- An understanding of social media and digital content creation
Why Join George Cox?
This is an opportunity to work with one of Britain's most influential footwear brands during an exciting period of development.
Unlike larger organisations, you will have visibility across the entire business and the opportunity to make a genuine impact from day one.
You’ll work closely with senior leadership, gain exposure across multiple areas of the business and help shape the future of a brand with a unique place in British fashion and culture.
We’re looking for someone who is willing to go beyond their job description when needed, embraces responsibility and is excited by the opportunities that come with working in a small, ambitious team.
StudySmarter Expert Advice🤫
We think this is how you could land E-commerce & Digital Executive
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like George Cox are looking for when hiring for a E-commerce & Digital Executive.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to George Cox for the E-commerce & Digital Executive, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at George Cox as a E-commerce & Digital Executive, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out George Cox’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a E-commerce & Digital Executive.
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at George Cox, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with George Cox's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at George Cox. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at George Cox
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that George Cox uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at George Cox. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
