At a Glance
- Tasks: Lead go-to-market strategy and create compelling product messaging for mobile security solutions.
- Company: Join GeoEdge, a mission-driven tech company focused on digital safety.
- Benefits: Remote work, collaborative culture, and opportunities for continuous learning.
- Other info: Be part of a dynamic team making a real impact in the digital world.
- Why this job: Shape the future of digital security while working with innovative technology.
- Qualifications: 4+ years in Product Marketing with expertise in mobile app ecosystems.
The predicted salary is between 60000 - 72000 £ per year.
GeoEdge is looking for a Product Marketing Manager to lead the go-to-market strategy, positioning, and messaging across GeoEdge's product portfolio, with a strong focus on our mobile and app security solutions. This is a highly strategic role at the intersection of Product, Marketing, and Sales. You'll own how the market understands our products — defining compelling positioning and messaging, leading our go-to-market strategy, and translating our technology into clear customer value. It's a high-impact role with significant ownership, working closely with senior leadership to shape both our market narrative and product direction.
While you'll work across GeoEdge's product portfolio, a significant part of your role will focus on our growing mobile business. We're looking for someone with deep experience in the mobile app ecosystem who understands app developers, in-app advertising, mobile monetization, SDKs, mediation, and the broader ad tech landscape. You'll become the company's go-to expert in this space, bringing valuable market insights that help shape both our products and our commercial strategy. This position is a remote position.
Responsibilities
- Own product positioning, messaging, and value proposition across GeoEdge's product portfolio
- Lead the go-to-market strategy and execution for new products, features, and major releases
- Become GeoEdge's internal expert on the mobile app and in-app advertising ecosystem, identifying market trends, customer challenges, and competitive opportunities
- Conduct market, customer, and competitive research to influence product strategy, roadmap, and commercial priorities
- Act as the voice of the customer by bringing market insights directly into Product discussions
- Partner closely with Product Managers throughout the product lifecycle — from discovery and validation to launch and adoption
- Create high-impact sales enablement materials, including presentations, one-pagers, battlecards, case studies, competitive analysis, and product messaging
- Collaborate with the Marketing team to develop campaigns, content, thought leadership, and launch activities that drive awareness and demand
- Support Sales on strategic opportunities, customer presentations, and competitive deals
- Measure product launch success, gather customer feedback, and continuously refine positioning and go-to-market strategy
Requirements
- 4+ years of experience in Product Marketing, Product Management, or a similar go-to-market role within a B2B technology company
- Hands-on experience in the mobile app ecosystem and in-app advertising is required
- Experience in ad tech, app security, cybersecurity, fraud prevention, trust & safety, or digital risk — a strong advantage
- Strong understanding of app monetization, mobile advertising, SDKs, mediation platforms, ad networks, and the broader mobile advertising ecosystem
- Proven experience developing product positioning, messaging, and go-to-market strategies for technical products
- Excellent written, verbal, and presentation skills in English
- Ability to translate complex technical capabilities into clear, compelling customer value
- Strong analytical skills with experience in market research, competitive analysis, and identifying market opportunities
- Experience working cross-functionally with Product, Marketing, Sales, and Customer Success
- Self-motivated, proactive, and comfortable taking ownership in a fast-paced environment
Working at GeoEdge
At GeoEdge, we're on a mission to make the digital ecosystem safer. We help publishers, platforms, and app developers protect their users from malicious ads, scams, malware, policy violations, and other digital threats — creating safer, higher-quality digital experiences at scale. We're a collaborative, ambitious team that values ownership, curiosity, and continuous learning. You'll work alongside talented colleagues across Product, Engineering, Marketing, Sales, and Customer Success, helping shape products trusted by many of the world's leading digital businesses. If you're passionate about the mobile ecosystem, enjoy turning complex technology into powerful market stories, and want to play a key role in shaping the future of digital security, we'd love to hear from you.
Product Marketing Manager in London employer: GeoEdge
GeoEdge is an exceptional employer that fosters a collaborative and ambitious work culture, where ownership, curiosity, and continuous learning are highly valued. As a remote company, we offer flexibility while providing significant opportunities for professional growth, particularly in the dynamic field of mobile app security. Join us to make a meaningful impact in the digital ecosystem and work alongside talented colleagues who are dedicated to creating safer online experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for GeoEdge and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like GeoEdge are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with GeoEdge on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at GeoEdge. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit GeoEdge. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of GeoEdge:Show us that you’ve done your homework! In your application, briefly mention what you admire about GeoEdge’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at GeoEdge
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at GeoEdge will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At GeoEdge, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
