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- Tasks: Lead global marketing strategies and drive brand growth across diverse markets.
- Company: Join a pioneering agricultural biotechnology leader with a global presence.
- Benefits: Performance bonuses, generous holiday allowance, and a supportive work culture.
- Why this job: Make a real impact in sustainable agriculture while leading a dynamic marketing team.
- Qualifications: 15+ years in marketing leadership, with expertise in digital and brand management.
- Other info: Opportunity to travel internationally and work in a collaborative environment.
The predicted salary is between 72000 - 108000 £ per year.
We are looking for a Global Marketing Director to join our team. You will be responsible for developing and executing a comprehensive global marketing strategy that drives ABS business growth, enhances brand equity, and supports ABS’s overarching strategic objectives. You will provide strategic leadership across all global marketing activities, including corporate communications, brand management, content development, digital marketing, demand generation, events, partner and channel marketing, and sponsorships. You can be located in the UK, US or Mainland Europe.
You Will
- Strategy Development: Define and execute global marketing strategies aligned with ABS’s growth objectives.
- Team Leadership: Build and lead a high‑performing global marketing team; foster collaboration and accountability.
- Brand Management: Ensure consistent brand positioning and messaging across all markets.
- Digital Marketing: Drive digital transformation, marketing automation, SEO, and analytics.
- Demand Generation: Implement lead generation programs and measure pipeline contribution.
- Budget Oversight: Manage global marketing budgets and optimize resource allocation.
- Agency Management: Oversee relationships with external agencies and partners.
- Performance Measurement: Define KPIs and track marketing ROI and brand impact.
Requirements
Required
- 15+ years of progressive marketing experience, including senior leadership roles in global organizations.
- Proven ability to develop and execute global marketing strategies.
- Strong background in brand management, digital marketing, and demand generation.
- Leadership experience in B2B marketing with a track record of building high‑performing teams.
- Bachelor’s degree in Marketing, Agri‑business, or related field.
Preferred
- Experience in agricultural or biotechnology sectors.
- Familiarity with CRM systems and marketing automation tools.
- Willingness to travel internationally.
Values
- Collaborate as One Team
- Create Value for Customers
- Innovate with Purpose
- Never stop improving
DEI
Genus is a place where you can be yourself and be part of a growing global team. We have a culture of respect, openness and fairness for all. Whatever your background, your role or your area of work, you will have the chance to thrive in an environment that inspires, challenges and supports you to succeed.
Tackling Climate Change
- Monitor and identify goals for the reduction of our GHG emissions from our own operations.
- Drive porcine and bovine genetic improvements which support productivity gains and improve feed efficiency, enabling a reduction in the production of greenhouse gas (GHG) emissions per unit of milk or meat produced.
- Identify facility and other opportunities for reductions in GHG emissions, consistent with our goals.
- Partner and advocate for policies that advance positive climate goals and identified United Nations Sustainable Development Goals (SDGs).
Benefits Overview
- Performance related bonus
- 25 days holidays + 8
Global Marketing Director in London employer: Genus PLC
Contact Detail:
Genus PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Marketing Director in London
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend relevant events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream role.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their values, recent projects, and challenges they face. This will show them you’re genuinely interested and ready to contribute to their goals.
✨Tip Number 3
Practice your pitch! Be ready to articulate your experience and how it aligns with the role of Global Marketing Director. We want to hear how you can drive growth and innovation at ABS!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Global Marketing Director in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Global Marketing Director role. Highlight your experience in developing global marketing strategies and leading teams, as these are key aspects of the job. We want to see how your background aligns with our mission at ABS!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your skills can drive ABS's growth. Be sure to mention any relevant experience in brand management and digital marketing.
Showcase Your Achievements: When detailing your experience, focus on specific achievements that demonstrate your ability to lead high-performing teams and generate demand. Numbers speak volumes, so include metrics where possible to show your impact!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Genus PLC
✨Know Your Marketing Strategies
Before the interview, brush up on your knowledge of global marketing strategies, especially those relevant to the agricultural and biotechnology sectors. Be ready to discuss how you would align these strategies with ABS’s growth objectives.
✨Showcase Leadership Experience
Prepare examples that highlight your leadership skills in building high-performing teams. Discuss specific instances where you fostered collaboration and accountability within your team, as this is crucial for the Global Marketing Director role.
✨Demonstrate Digital Savvy
Since digital marketing is a key focus, be prepared to talk about your experience with marketing automation, SEO, and analytics. Share how you've driven digital transformation in previous roles and the impact it had on demand generation.
✨Understand ABS’s Brand and Values
Familiarise yourself with ABS’s brand positioning and values. During the interview, express how you can ensure consistent messaging across all markets and how your personal values align with their commitment to innovation and sustainability.