Business Development Manager - Midlands

ADEY, the market leader in the provision of residential water treatment products for closed loop heating and cooling systems in the UK, is looking for a XXX to join the team. Part of the Genuit Groups’ Climate Management Solutions (CMS) business unit, ADEY has ambitious growth plans to continue protecting the world's heating and cooling systems, to have a positive impact on the environment and people's lives.

The Role

This role is focused on driving area sales growth by delivering targeted sales plans across key markets, securing new business while maintaining profitability, and building strong relationships with customers, OEM partners, and merchants. It involves promoting products through presentations and events, ensuring compliance with national specifications, and using CRM and data insights to manage performance, reporting, and strategy effectively.

Responsibilities

• Achieving the required Area Sales Growth Target as per the agreed UK Residential budget.
• Devising and implementing a robust Sales Plan for the Social Housing, Regional New Build and Large Private ‘one-off’ installer markets.
• Winning the required level of incremental Filter/ Chemical Specifications whilst maintaining business profitability.
• Work closely with key OEM & Commercial partners to achieve mutual goals.
• Expert technical knowledge of all ADEY products and services.
• Ensure compliance of National New Build Specification through nominated contractor base.
• Deliver mutually agreed product & campaign awareness events at strategic merchant locations.
• Promote social media engagement across own network.
• Contributing fully towards the sales team through reporting across business platforms.
• Delivering presentations professionally, confidently, and effectively to new and prospective customers.
• Support and inform the business to evolve customer segmentation.
• Record all meeting Objectives/ Outcomes and keep all Customer details up to date via CRM.
• Provide robust return on investment rationale to qualify corporate hospitality expenditure.
• Lead & support regional & national events/exhibitions where applicable.
• Developing relationships with key Merchant contacts in relation to customer base.
• Complete required reporting to the business, promptly and with the required detail.
• Time management - Organise appointments in advance to maximise productivity.
• Manage the Areas ‘Corporate Hospitality’ budget effectively.
• Attend all required Sales Meetings and digital meetings.

The Person

Essential:

• Experience in a similar Sales role within the industry.
• Proven track record of exceeding sales targets on a regular basis.
• Proven track record of delivering against KPIs.
• Proven experience of dealing with a wide variety of people in a customer care environment.
• Capable of running a sales territory successfully.
• Knowledge of the heating and plumbing industry.
• Confident in all Office 365 applications.
• Demonstrates total integrity at all times.
• Dynamic individual who can maintain and develop lasting relationships.
• Superb communication skills with the ability to deal with people at all levels.
• Excellent organisational/ time management skills.
• Energetic with a strong work ethic and drive.
• Commercial Acumen.
• Adaptable to change.
• Trustworthy.
• Team player.
• Ability to work autonomously.
• Flexible - Willing to work ‘unsociable hours’ (evenings and weekends).
• Resilient - Can manage conflict effectively.

Desirable:

• Existing Key relationships within national and Independent Merchant Network.
• An individual who has key relationships within Social Housing and New Build Specifiers and Contractors.

The Benefits

• 25 days holiday, plus bank holidays.
• Pension contribution matched up to 8%.
• Life Assurance 3x base salary.
• Private health scheme.
• Genuit sharesave scheme.

Here at the Genuit Group we recognise and develop the contribution our people make to the Group’s success and are committed to attracting talent from the widest pool.