Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead a sales team, drive customer acquisition, and analyse sales performance.
- Company: Join NAPA Auto Parts, a global leader in automotive parts with a rich history since 1925.
- Benefits: Enjoy exclusive discounts, career progression, and access to health and financial tools.
- Why this job: Be part of a dynamic team in a market-leading company with a strong reputation.
- Qualifications: Experience in sales, leadership skills, and proficiency in Microsoft Excel required.
- Other info: Potential for monthly performance-based bonuses and discounts on car parts.
The predicted salary is between 36000 - 60000 £ per year.
NAPA Auto Parts was founded in 1925 to meet America's need for an effective automotive parts distribution system. In the century since, NAPA has exploded across the globe, carrying a reputation of quality and excellence with it. Distributed by Alliance Automotive Group (AAG) in the United Kingdom, NAPA has become a market-leading parts brand in the country with a championship-winning motorsport team. Now, over 275 AAG UK subsidiaries are unifying under the NAPA Auto Parts name, joining the largest network of motor factors in the world. The prestigious NAPA Auto Parts family boasts a staggering 6,000+ locations across the US, Canada, and Australia — and now the United Kingdom.
A position has recently arisen for an Area Sales Manager (ASM) to join our ever-growing business. A high-performing Area Sales Manager is required to help us increase our customer acquisition and revenue growth by keeping our company competitive and innovative. You will be responsible for maximising sales and providing analysis and insight into sales performance.
Responsibilities:- You will be responsible for managing the sales team within your area.
- You will need to be able to identify new business and develop existing business within your area through well executed sales planning.
- You will also be expected to organise your team to carry out local market research and monitor and report information about competitor activity.
- Achieve growth in line with budget.
- Manage your team of BDM’s by measuring them against set business KPI’s.
- Responsible for the delivery of sales promotions and marketing material.
- Develop and maintain strong relationships with customers.
- Performance manages your team of BDM’s.
- Identification of training requirements for your team of BDM’s.
- Assist in customer visits.
- High level of commercial awareness.
- Experience in developing sales.
- Able to demonstrate leadership, planning and organisational skills.
- Strong level of computer literacy particularly in Microsoft Excel is essential.
- Experience of working within the Automotive Aftermarket.
- Excellent verbal and written communication skills.
- An opportunity to join a global brand and market leader.
- Exclusive discounts and cashback from 1000s of major retailers and grocers via the AAG Benefits App, including Tesco, Boots and Just Eat.
- Opportunities for career progression and bespoke training.
- Free pension advice from our standard pension provider.
- Free access to Health, Wellbeing and Financial tools.
- Potential to earn a performance based bonus, paid monthly.
- Discount on car parts.
Alliance Automotive Group is an equal opportunities employer.
Area Sales Manager employer: Genuine Parts
Contact Detail:
Genuine Parts Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager
✨Tip Number 1
Familiarise yourself with NAPA Auto Parts and their market position. Understanding their products, services, and competitors will help you demonstrate your knowledge during interviews and show that you're genuinely interested in the role.
✨Tip Number 2
Network within the automotive industry, especially with professionals who have experience in sales management. Attend industry events or join relevant online forums to connect with potential colleagues and gain insights into the company culture.
✨Tip Number 3
Prepare to discuss your previous sales achievements and how you've successfully led teams in the past. Be ready to provide specific examples of how you've met or exceeded KPIs, as this will be crucial for the Area Sales Manager role.
✨Tip Number 4
Brush up on your Microsoft Excel skills, as strong computer literacy is essential for this position. Consider taking a short course or using online resources to enhance your proficiency, which will help you stand out as a candidate.
We think you need these skills to ace Area Sales Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales and leadership, particularly within the automotive aftermarket. Use specific examples that demonstrate your ability to achieve growth and manage a team.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of NAPA Auto Parts and their market position. Explain how your skills and experiences align with the responsibilities of the Area Sales Manager role, focusing on your sales planning and team management abilities.
Highlight Key Skills: Emphasise your strong communication skills and computer literacy, especially in Microsoft Excel. Provide examples of how you've used these skills to drive sales performance and manage teams effectively.
Showcase Your Achievements: Include quantifiable achievements in your application, such as sales targets met or exceeded, successful promotions you’ve led, or any awards received. This will help demonstrate your capability to contribute to NAPA's growth.
How to prepare for a job interview at Genuine Parts
✨Research NAPA Auto Parts
Before your interview, take some time to learn about NAPA Auto Parts and its history. Understanding their values, mission, and recent developments will show your genuine interest in the company and help you align your answers with their goals.
✨Demonstrate Leadership Skills
As an Area Sales Manager, you'll need to showcase your leadership abilities. Prepare examples from your past experiences where you've successfully led a team, achieved sales targets, or implemented effective sales strategies.
✨Know Your Numbers
Be ready to discuss key performance indicators (KPIs) relevant to sales management. Familiarise yourself with metrics like customer acquisition rates, revenue growth, and sales forecasts, as these will likely come up during the interview.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills and decision-making abilities. Think of situations where you've had to overcome challenges in sales or manage a team effectively, and be prepared to explain your thought process.
