Area Sales Manager

Area Sales Manager

Swansea Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead a sales team, drive customer acquisition, and analyse sales performance.
  • Company: Join NAPA Auto Parts, a global leader in automotive parts with a rich history since 1925.
  • Benefits: Enjoy exclusive discounts, career progression, and access to health and financial tools.
  • Why this job: Be part of a dynamic team in a competitive industry with opportunities for growth and innovation.
  • Qualifications: Experience in sales, leadership skills, and strong computer literacy, especially in Excel.
  • Other info: Potential for monthly performance-based bonuses and discounts on car parts.

The predicted salary is between 36000 - 60000 £ per year.

NAPA Auto Parts was founded in 1925 to meet America's need for an effective automotive parts distribution system. In the century since, NAPA has exploded across the globe, carrying a reputation of quality and excellence with it. Distributed by Alliance Automotive Group (AAG) in the United Kingdom, NAPA has become a market-leading parts brand in the country with a championship-winning motorsport team. Now, over 275 AAG UK subsidiaries are unifying under the NAPA Auto Parts name, joining the largest network of motor factors in the world. The prestigious NAPA Auto Parts family boasts a staggering 6,000+ locations across the US, Canada, and Australia — and now the United Kingdom.

A position has recently arisen for an Area Sales Manager (ASM) to join our ever-growing business. A high-performing Area Sales Manager is required to help us increase our customer acquisition and revenue growth by keeping our company competitive and innovative. You will be responsible for maximising sales and providing analysis and insight into sales performance.

Responsibilities:
  • You will be responsible for managing the sales team within your area.
  • You will need to be able to identify new business and develop existing business within your area through well executed sales planning.
  • You will also be expected to organise your team to carry out local market research and monitor and report information about competitor activity.
  • Achieve growth in line with budget.
  • Manage your team of BDM’s by measuring them against set business KPI’s.
  • Responsible for the delivery of sales promotions and marketing material.
  • Develop and maintain strong relationships with customers.
  • Performance manages your team of BDM’s.
  • Identification of training requirements for your team of BDM’s.
  • Assist in customer visits.
  • High level of commercial awareness.
To be successful in this role:
  • Experience in developing sales.
  • Able to demonstrate leadership, planning and organisational skills.
  • Strong level of computer literacy particularly in Microsoft Excel is essential.
  • Experience of working within the Automotive Aftermarket.
  • Excellent verbal and written communication skills.
In return we offer:
  • An opportunity to join a global brand and market leader.
  • Exclusive discounts and cashback from 1000s of major retailers and grocers via the AAG Benefits App, including Tesco, Boots and Just Eat.
  • Opportunities for career progression and bespoke training.
  • Free pension advice from our standard pension provider.
  • Free access to Health, Wellbeing and Financial tools.
  • Potential to earn a performance based bonus, paid monthly.
  • Discount on car parts.

Alliance Automotive Group is an equal opportunities employer.

Area Sales Manager employer: Genuine Parts

NAPA Auto Parts is an exceptional employer, offering a dynamic work environment where innovation and excellence thrive. As part of the Alliance Automotive Group in the UK, employees benefit from exclusive discounts, comprehensive health and financial tools, and robust career progression opportunities within a globally recognised brand. Join us to be part of a supportive team that values your growth and success in the automotive aftermarket industry.
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Contact Detail:

Genuine Parts Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Area Sales Manager

✨Tip Number 1

Familiarise yourself with NAPA Auto Parts and their market position. Understanding their products, services, and competitors will help you speak confidently about how you can contribute to their growth during interviews.

✨Tip Number 2

Network within the automotive industry, especially with professionals who have experience in sales management. Attend industry events or join relevant online forums to connect with potential colleagues and gain insights into the company culture.

✨Tip Number 3

Prepare to discuss your previous sales achievements in detail. Be ready to share specific examples of how you've successfully led a team, met KPIs, and developed new business opportunities in your past roles.

✨Tip Number 4

Showcase your leadership skills by preparing to discuss how you would manage and motivate a team of Business Development Managers. Think about strategies you could implement to enhance performance and drive sales growth.

We think you need these skills to ace Area Sales Manager

Sales Management
Leadership Skills
Strategic Planning
Market Research
Customer Relationship Management
Performance Management
Budget Management
Analytical Skills
Microsoft Excel Proficiency
Automotive Aftermarket Knowledge
Communication Skills
Team Organisation
Business Development
Commercial Awareness

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in sales and leadership, particularly within the automotive aftermarket. Use specific examples that demonstrate your ability to develop sales and manage a team.

Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of NAPA Auto Parts and their market position. Explain how your skills and experiences align with the responsibilities of the Area Sales Manager role.

Highlight Key Skills: Emphasise your strong communication skills and proficiency in Microsoft Excel. Mention any experience you have with market research and competitor analysis, as these are crucial for the role.

Proofread Your Application: Before submitting, carefully proofread your application materials. Check for spelling and grammatical errors, and ensure that all information is clear and concise to make a strong impression.

How to prepare for a job interview at Genuine Parts

✨Showcase Your Sales Experience

Be prepared to discuss your previous sales roles in detail. Highlight specific achievements, such as exceeding targets or successfully launching new products, to demonstrate your capability in driving sales growth.

✨Demonstrate Leadership Skills

As an Area Sales Manager, you'll be leading a team. Share examples of how you've effectively managed and motivated teams in the past, focusing on your leadership style and how you handle challenges.

✨Know the Automotive Aftermarket

Familiarise yourself with the automotive aftermarket industry, particularly trends and competitors. Showing that you understand the market will impress interviewers and demonstrate your commitment to the role.

✨Prepare for Scenario Questions

Expect scenario-based questions that assess your problem-solving and decision-making skills. Think about potential challenges you might face in the role and how you would address them, especially regarding team performance and customer relationships.

Area Sales Manager
Genuine Parts
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  • Area Sales Manager

    Swansea
    Full-Time
    36000 - 60000 £ / year (est.)

    Application deadline: 2027-07-09

  • G

    Genuine Parts

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