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For Companies At a Glance
- Tasks: Lead a sales team, drive customer acquisition, and analyse sales performance.
- Company: Join NAPA Auto Parts, a global leader in automotive parts with a rich history since 1925.
- Benefits: Enjoy exclusive discounts, career progression, and access to health and financial tools.
- Why this job: Be part of a dynamic team in a competitive industry with opportunities for growth and innovation.
- Qualifications: Experience in sales, leadership skills, and strong computer literacy, especially in Excel.
- Other info: Potential for monthly performance-based bonuses and discounts on car parts.
The predicted salary is between 36000 - 60000 £ per year.
NAPA Auto Parts was founded in 1925 to meet America's need for an effective automotive parts distribution system. In the century since, NAPA has exploded across the globe, carrying a reputation of quality and excellence with it. Distributed by Alliance Automotive Group (AAG) in the United Kingdom, NAPA has become a market-leading parts brand in the country with a championship-winning motorsport team. Now, over 275 AAG UK subsidiaries are unifying under the NAPA Auto Parts name, joining the largest network of motor factors in the world. The prestigious NAPA Auto Parts family boasts a staggering 6,000+ locations across the US, Canada, and Australia — and now the United Kingdom.
A position has recently arisen for an Area Sales Manager (ASM) to join our ever-growing business. A high-performing Area Sales Manager is required to help us increase our customer acquisition and revenue growth by keeping our company competitive and innovative. You will be responsible for maximising sales and providing analysis and insight into sales performance.
Responsibilities:- You will be responsible for managing the sales team within your area.
- You will need to be able to identify new business and develop existing business within your area through well executed sales planning.
- You will also be expected to organise your team to carry out local market research and monitor and report information about competitor activity.
- Achieve growth in line with budget.
- Manage your team of BDM’s by measuring them against set business KPI’s.
- Responsible for the delivery of sales promotions and marketing material.
- Develop and maintain strong relationships with customers.
- Performance manages your team of BDM’s.
- Identification of training requirements for your team of BDM’s.
- Assist in customer visits.
- High level of commercial awareness.
- Experience in developing sales.
- Able to demonstrate leadership, planning and organisational skills.
- Strong level of computer literacy particularly in Microsoft Excel is essential.
- Experience of working within the Automotive Aftermarket.
- Excellent verbal and written communication skills.
- An opportunity to join a global brand and market leader.
- Exclusive discounts and cashback from 1000s of major retailers and grocers via the AAG Benefits App, including Tesco, Boots and Just Eat.
- Opportunities for career progression and bespoke training.
- Free pension advice from our standard pension provider.
- Free access to Health, Wellbeing and Financial tools.
- Potential to earn a performance based bonus, paid monthly.
- Discount on car parts.
Alliance Automotive Group is an equal opportunities employer.
Area Sales Manager employer: Genuine Parts
Contact Detail:
Genuine Parts Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager
✨Tip Number 1
Familiarise yourself with NAPA Auto Parts and their market position. Understanding their products, services, and competitors will help you speak confidently about how you can contribute to their growth during interviews.
✨Tip Number 2
Network within the automotive industry, especially with professionals who have experience in sales management. Attend relevant events or join online forums to connect with others who might provide insights or referrals for the Area Sales Manager role.
✨Tip Number 3
Prepare to discuss your previous sales achievements and how you've successfully led teams. Be ready to share specific examples of how you've driven revenue growth and managed KPIs, as these are crucial for the role.
✨Tip Number 4
Showcase your knowledge of Microsoft Excel and other relevant software during the interview. Being able to demonstrate your analytical skills and how you use data to inform sales strategies will set you apart from other candidates.
We think you need these skills to ace Area Sales Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales and leadership, particularly within the automotive aftermarket. Use specific examples that demonstrate your ability to develop sales and manage a team.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of NAPA Auto Parts and their market position. Explain how your skills and experiences align with the responsibilities of the Area Sales Manager role.
Highlight Key Skills: Emphasise your strong communication skills and proficiency in Microsoft Excel. Mention any experience you have with market research and competitor analysis, as these are crucial for the role.
Showcase Leadership Experience: Provide examples of how you've successfully led a team in the past. Discuss your approach to performance management and training, as this is a key aspect of the Area Sales Manager position.
How to prepare for a job interview at Genuine Parts
✨Research NAPA Auto Parts
Before your interview, take some time to learn about NAPA Auto Parts and its history. Understanding their values, mission, and recent developments will show your genuine interest in the company and help you align your answers with their goals.
✨Demonstrate Sales Acumen
Be prepared to discuss your previous sales experience in detail. Highlight specific examples where you've successfully developed new business or improved existing relationships. Use metrics to quantify your achievements, as this will demonstrate your ability to drive results.
✨Showcase Leadership Skills
As an Area Sales Manager, you'll be leading a team. Be ready to share examples of how you've effectively managed teams in the past, including how you've motivated them, handled conflicts, and ensured they met their KPIs.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving and decision-making skills. Think about potential challenges you might face in the role and how you would address them, particularly in relation to market research and competitor analysis.
