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For Companies At a Glance
- Tasks: Lead a sales team, drive customer acquisition, and analyse sales performance.
- Company: Join NAPA Auto Parts, a global leader in automotive parts distribution with a rich history.
- Benefits: Enjoy exclusive discounts, career progression, and access to health and financial tools.
- Why this job: Be part of a dynamic team in a reputable company with a strong market presence.
- Qualifications: Experience in sales, leadership skills, and proficiency in Microsoft Excel required.
- Other info: Potential for monthly performance-based bonuses and discounts on car parts.
The predicted salary is between 36000 - 60000 £ per year.
NAPA Auto Parts was founded in 1925 to meet America’s need for an effective automotive parts distribution system. In the century since, NAPA has exploded across the globe, carrying a reputation of quality and excellence with it. Distributed by Alliance Automotive Group (AAG) in the United Kingdom, NAPA has become a market-leading parts brand in the country with a championship-winning motorsport team. Now, over 275 AAG UK subsidiaries are unifying under the NAPA Auto Parts name, joining the largest network of motor factors in the world. The prestigious NAPA Auto Parts family boasts a staggering 6,000+ locations across the US, Canada, and Australia — and now the United Kingdom.
A position has recently arisen for an Area Sales Manager (ASM) to join our ever-growing business. A high-performing Area Sales Manager is required to help us increase our customer acquisition and revenue growth by keeping our company competitive and innovative. You will be responsible for maximising sales and providing analysis and insight into sales performance.
Responsibilities:- You will be responsible for managing the sales team within your area.
- You will need to be able to identify new business and develop existing business within your area through well executed sales planning.
- You will also be expected to organise your team to carry out local market research and monitor and report information about competitor activity.
- Achieve growth in line with budget.
- Manage your team of BDM’s by measuring them against set business KPI’s.
- Responsible for the delivery of sales promotions and marketing material.
- Develop and maintain strong relationships with customers.
- Performance manages your team of BDM’s.
- Identification of training requirements for your team of BDM’s.
- Assist in customer visits.
- High level of commercial awareness.
- Experience in developing sales.
- Able to demonstrate leadership, planning and organisational skills.
- Strong level of computer literacy particularly in Microsoft Excel is essential.
- Experience of working within the Automotive Aftermarket.
- Excellent verbal and written communication skills.
- An opportunity to join a global brand and market leader.
- Exclusive discounts and cashback from 1000s of major retailers and grocers via the AAG Benefits App, including Tesco, Boots and Just Eat.
- Opportunities for career progression and bespoke training.
- Free pension advice from our standard pension provider.
- Free access to Health, Wellbeing and Financial tools.
- Potential to earn a performance based bonus, paid monthly.
- Discount on car parts.
Alliance Automotive Group is an equal opportunities employer.
Area Sales Manager employer: Genuine Parts
Contact Detail:
Genuine Parts Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager
✨Tip Number 1
Familiarise yourself with NAPA Auto Parts and its market position. Understanding their products, services, and competitors will help you speak confidently about how you can contribute to their growth during interviews.
✨Tip Number 2
Network within the automotive industry, especially with professionals who have experience in the aftermarket sector. Attend relevant events or join online forums to build connections that could provide insights or referrals.
✨Tip Number 3
Prepare to discuss your leadership style and how you've successfully managed sales teams in the past. Be ready to share specific examples of how you've driven sales growth and improved team performance.
✨Tip Number 4
Showcase your analytical skills by being prepared to discuss how you would use data to inform sales strategies. Highlight any experience you have with Microsoft Excel and how it has helped you in previous roles.
We think you need these skills to ace Area Sales Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales, particularly within the automotive aftermarket. Emphasise your leadership skills and any achievements that demonstrate your ability to drive sales growth.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of NAPA Auto Parts and its market position. Discuss how your skills align with the responsibilities of the Area Sales Manager role and provide examples of how you've successfully managed sales teams in the past.
Highlight Key Skills: In your application, specifically mention your proficiency in Microsoft Excel and any other relevant software. Also, include your communication skills and ability to analyse sales performance, as these are crucial for the role.
Showcase Your Market Knowledge: Demonstrate your understanding of the automotive industry and competitor landscape in your application. This will show that you are well-prepared to conduct market research and develop effective sales strategies.
How to prepare for a job interview at Genuine Parts
✨Know Your Numbers
As an Area Sales Manager, you'll need to demonstrate your understanding of sales metrics. Be prepared to discuss your previous sales achievements and how you used data to drive growth. Familiarise yourself with key performance indicators (KPIs) relevant to the automotive aftermarket.
✨Showcase Leadership Skills
This role requires strong leadership abilities. Prepare examples of how you've successfully managed a sales team in the past. Highlight your experience in motivating team members, setting goals, and achieving targets together.
✨Research the Company and Competitors
Understanding NAPA Auto Parts and its position in the market is crucial. Research their products, services, and recent developments. Additionally, be aware of competitors in the automotive aftermarket and be ready to discuss how you would position NAPA against them.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving skills and decision-making process. Think about challenges you've faced in previous roles and how you overcame them, particularly in relation to sales planning and team management.
