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- Tasks: Train store teams on digital platforms and drive behaviour change for better usage.
- Company: Join AAG, a leader in automotive digital transformation.
- Benefits: Gain valuable experience with competitive pay and growth opportunities.
- Why this job: Be at the forefront of digital innovation in the automotive industry.
- Qualifications: Experience in training or coaching, strong communication skills required.
- Other info: Field-based role with potential for career evolution in digital enablement.
The predicted salary is between 36000 - 60000 £ per year.
The Parts360 Stores Advisor drives the successful rollout and adoption of AAG UK & Ireland's digital platforms across the branch network. You will train store teams on Parts360, support the behaviour change needed for sustained usage, and help branches get real operational value from our digital ecosystem. This is a field-based role with regional responsibility (North or South), reporting directly to the Digital Programme Manager. It is designed as a 2-3 year transformation post, evolving into broader digital enablement roles as the organisation matures.
Key Responsibilities
- Digital Onboarding & Training: Deliver structured Parts360 onboarding to all store roles (counter, telesales, BDMs, ASM’s). Assess each branch's digital maturity and tailor onboarding plans to their needs. Follow up with targeted coaching to reinforce learning and embed usage habits. Maintain consistent digital capability by supporting new starters as they join.
- Driving Behaviour Change: Identify adoption blockers across processes, confidence, and skills. Coordinate with the Digital Team to resolve issues affecting store performance. Provide focused "adoption booster" interventions for stores below expected usage. Support Branch Managers in embedding digital tools into daily routines.
- Insight & Feedback Loop: Capture structured user insights and report recurring themes to Product Owners. Contribute to improvements in UX, workflows, and training materials. Represent store needs accurately in discussions with the central Digital Team.
- Future Platform Onboarding: Support customer visits where digital setup or guided onboarding is required.
- Travel & Coverage: Regional field role (North or South), with regular in-person store engagement. Some national travel for cross-team sessions or major initiatives.
KPIs
- No fixed visit quota; performance measured on outcomes.
- Demonstrated uplift in Parts360 adoption following onboarding and coaching.
- Quality and completeness of onboarding delivered across stores and roles.
- Reduction in recurring user issues post-onboarding.
- Store satisfaction and feedback on training and support.
- Insight contribution to product improvement cycles.
- Responsiveness and prioritisation of regional support needs.
Skills & Experience
- Essential: Experience delivering training, coaching, or digital onboarding in operational, retail, or automotive settings. Strong facilitation and communication skills across multiple staff types. Ability to diagnose skill gaps and behavioural barriers. Highly organised and able to self-manage travel and workload in a field environment. Strong digital literacy; comfortable teaching and simplifying workflows.
- Desirable: Experience with CRM, POS, e-commerce or digital adoption programmes. Field-based or multi-site operational experience. Understanding of the automotive aftermarket or cataloguing systems.
Personal Attributes
- Approachable, credible, and able to build trust quickly.
- Persuasive but supportive -- encourages change without authority.
- Practical, hands‑on problem solver.
- Patient, resilient, and motivated by improving store performance.
- Curious and committed to continuous learning.
Reporting Line
Reports directly to: Digital Programme Manager
Department: Digital & Applications
Contract & Evolution
This role is part of AAG's digital transformation programme and will evolve over 2-3 years into broader digital enablement across stores, customers, and new Alliance Automotive Group is an equal opportunities employer.
Parts360 Stores Advisor in Rotherham employer: Genuine Parts Company
Contact Detail:
Genuine Parts Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Parts360 Stores Advisor in Rotherham
✨Tip Number 1
Get to know the company and its digital platforms before your interview. Familiarise yourself with Parts360 and think about how you can contribute to its adoption. This shows you're proactive and genuinely interested in the role.
✨Tip Number 2
Practice your training and coaching skills! You might be asked to demonstrate how you'd onboard a team or tackle adoption blockers. Use role-play scenarios to get comfortable with explaining complex concepts simply.
✨Tip Number 3
Network with current employees on LinkedIn or at industry events. They can provide insights into the company culture and what it’s really like to work there. Plus, it could give you an edge if they put in a good word for you!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team and embracing our digital transformation journey.
We think you need these skills to ace Parts360 Stores Advisor in Rotherham
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in training and digital onboarding. We want to see how your skills align with the Parts360 role, so don’t hold back on showcasing relevant examples!
Showcase Your Communication Skills: Since this role involves a lot of interaction with store teams, it’s crucial to demonstrate your strong communication abilities. Use clear and engaging language in your application to reflect how you can connect with different staff types.
Highlight Problem-Solving Experience: We’re looking for someone who can identify and tackle adoption blockers. Share specific instances where you’ve successfully resolved issues or improved processes in previous roles. This will show us you’re the practical problem solver we need!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the Parts360 Stores Advisor position. We can’t wait to hear from you!
How to prepare for a job interview at Genuine Parts Company
✨Know Your Digital Onboarding
Familiarise yourself with the Parts360 platform and its features. Be ready to discuss how you would tailor onboarding plans for different store roles, as this shows your understanding of the job's core responsibilities.
✨Showcase Your Coaching Skills
Prepare examples of how you've successfully delivered training or coaching in the past. Highlight your ability to identify skill gaps and how you’ve helped others overcome barriers to digital adoption.
✨Understand the User Experience
Research common user issues related to digital platforms and think about how you would capture insights and feedback from store teams. This will demonstrate your proactive approach to improving user experience.
✨Be Ready for Behaviour Change Discussions
Think about strategies you could use to encourage behaviour change among store teams. Prepare to discuss how you would support Branch Managers in embedding digital tools into daily routines, showcasing your persuasive yet supportive style.
