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For Companies At a Glance
- Tasks: Engage with garages and mechanics, onboard them to our digital platform, and ensure their success.
- Company: Join a dynamic team at Alliance Automotive Group, a leader in automotive solutions.
- Benefits: Enjoy a competitive salary, supportive work environment, and opportunities for growth.
- Other info: Be part of a collaborative team focused on driving digital adoption in the automotive industry.
- Why this job: Make a real impact by helping garages thrive with innovative digital tools.
- Qualifications: Experience in customer engagement and a knack for simplifying tech for users.
The predicted salary is between 36000 - 60000 £ per year.
The Parts360 Customer Advisor is responsible for growing the number of independent garages and mobile mechanics actively using AAG's Digital Tools. Working from AAG's Rotherham office, you will contact potential users, introduce them to the platform, deliver remote onboarding sessions, and ensure they develop confident, sustained usage. This is an office-based role focused on volume with quality: signing up garages at scale while ensuring onboarding is thorough enough to create long-term active users.
Key Responsibilities
- Outbound Engagement & Conversion: Make outbound calls to independent garages and mobile mechanics to introduce Parts360. Qualify interest, explain benefits, and convert leads into active users. Maintain strong daily outbound activity across phone, email, and digital channels. Manage a structured pipeline progressing garages through sign-up > onboarding > activation.
- Digital Onboarding & Training: Deliver remote training sessions from the Rotherham office, covering Parts360 navigation, VRM/K-Type basics, product search and workflows, stock visibility and ordering. Tailor sessions to the garage's digital skill level. Support "first action success" by guiding users through initial searches or orders during onboarding. Provide follow-ups to reinforce behaviour change and reduce early drop-off.
- Driving Sustained Usage: Monitor early usage indicators and follow up with garages showing low or inconsistent activity. Help users overcome common barriers to adoption with simple troubleshooting or guidance. Promote best practice in integrating Parts360 into daily garage workflow. Escalate recurring technical issues to the Product Team.
- Insight & Continuous Improvement: Capture and report common objections, user pain points, and onboarding challenges. Identify repeat themes that could improve conversion rates or user experience. Collaborate with the Product Team to refine scripts, onboarding materials, and outreach strategy.
KPIs
- Volume of qualified contacts, sign-ups, and successful onboardings.
- "First action success" rate during onboarding.
- Sustained usage metrics at 4 and 8 weeks.
- Conversion at each funnel stage.
- Quality of feedback and insight captured.
- Garage satisfaction with onboarding.
Skills & Experience
- Essential: Experience in outbound calling, lead generation, digital onboarding, or customer success. Strong communication and objection-handling skills. Ability to simplify digital workflows for users of varying skill levels. Moderate technical understanding: VRM/K-Type basics, product groups, catalogue search logic. High organisation and CRM discipline. Comfortable working in an office-based, target-driven environment.
- Desirable: Automotive aftermarket experience. Experience supporting SaaS onboarding or digital adoption. Familiarity with garage workflows and trade customer needs.
Personal Attributes
- Clear, confident communicator; persuasive without being pushy.
- Able to build trust quickly over the phone.
- Patient with digitally hesitant users.
- Target-driven, proactive, and resilient.
- Curious, insightful, and eager to improve processes.
Work Structure
- Based full-time in the Rotherham office as part of the Digital Team.
- Occasional travel for key accounts or special onboarding sessions.
- Regular collaboration with Digital Adoption Specialists and Product Owners.
Alliance Automotive Group is an equal opportunities employer.
Parts360 Customer Advisor in Rotherham employer: Genuine Parts Company
Contact Detail:
Genuine Parts Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Parts360 Customer Advisor in Rotherham
✨Tip Number 1
Get to know the company and its products inside out. When you’re on that call, show genuine enthusiasm for Parts360 and how it can help garages. This will not only impress your potential users but also make them feel more comfortable with the platform.
✨Tip Number 2
Practice your pitch! Role-play with a friend or in front of a mirror. The more confident you sound when introducing Parts360, the more likely you are to convert those leads into active users. Remember, clarity is key!
✨Tip Number 3
Follow up like a pro! After your initial contact, don’t just leave it hanging. A quick follow-up call or email can make all the difference in keeping the conversation going and ensuring they sign up. Persistence pays off!
✨Tip Number 4
Use our website to apply! It’s super easy and gives you a chance to showcase your skills directly. Plus, we love seeing candidates who take the initiative to engage with us through our platform.
We think you need these skills to ace Parts360 Customer Advisor in Rotherham
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in outbound calling and digital onboarding. We want to see how your skills align with the Parts360 Customer Advisor role, so don’t hold back on showcasing your relevant achievements!
Show Off Your Communication Skills: Since this role involves a lot of interaction with garages and mechanics, it’s crucial to demonstrate your strong communication abilities. Use clear and confident language in your application to reflect how you’d engage with potential users.
Highlight Your Technical Understanding: Mention any experience you have with digital tools or SaaS onboarding. We’re looking for someone who can simplify workflows for users of varying skill levels, so if you’ve got that knack, make sure it shines through in your application!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive, which is exactly what we’re looking for!
How to prepare for a job interview at Genuine Parts Company
✨Know Your Product Inside Out
Before the interview, make sure you understand Parts360 and its features thoroughly. Familiarise yourself with how it benefits independent garages and mobile mechanics. This will help you confidently discuss its advantages and answer any questions that may come up.
✨Practice Your Communication Skills
Since this role involves a lot of outbound calling, practice your communication skills. Role-play common scenarios where you introduce Parts360 to potential users. Focus on being clear and persuasive without coming across as pushy.
✨Showcase Your Problem-Solving Abilities
Be prepared to discuss how you would handle objections or challenges during the onboarding process. Think of examples from your past experiences where you successfully guided users through technical issues or helped them overcome barriers to adoption.
✨Demonstrate Your Organisational Skills
Highlight your ability to manage a structured pipeline effectively. Discuss any tools or methods you use to stay organised, especially in a target-driven environment. This will show that you can handle the volume of contacts and ensure quality onboarding.