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- Tasks: Lead and optimise our HaloCRM platform for enhanced customer engagement.
- Company: Join Alliance Automotive Group, a top player in the automotive aftermarket across Europe.
- Benefits: Enjoy hybrid working, competitive salary, and strong benefits.
- Why this job: Shape the future of CRM in a dynamic, high-autonomy environment.
- Qualifications: Experience with CRM systems and strong stakeholder management skills required.
- Other info: Be part of exciting digital transformation projects with excellent career growth opportunities.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Alliance Automotive Group (AAG) is a leading distributor of passenger and commercial vehicle parts to the independent automotive aftermarket in Europe. It operates in France, the U.K., Ireland, Germany, the Netherlands, Belgium, Spain, Portugal, Poland, Hungary and Romania. The company is a wholly-owned subsidiary of Genuine Parts Company (GPC), the largest global automotive replacement parts distributor with activities in North America, Europe, and Australasia. AAG's network serves thousands of customers across Europe supported by a logistics infrastructure of 75 Distribution Centres, approximately 2,550 Stores and thousands of vehicle repairers, body shops and auto-centres. AAG has a revenue of 3.4 billion euros with over 17,000 employees.
Location: Hybrid. Based in our main IT offices (Birmingham, Bradford or Rotherham). Travel to sites and other offices may be required.
We're hiring a handsâon CRM Product Owner to take ownership of our HaloCRM environment and its connected integrations, including WhatsApp and wider communications tooling. You'll lead the consolidation of AAG's mixed CRM estate into a unified, scalable solution that supports our stores, garage network, affiliate partners, and internal stakeholders.
As CRM Product Owner, you will be responsible for the dayâtoâday management, configuration, and optimisation of HaloCRM and its connected services. This role blends product ownership with handsâon platform administration and integration design. You'll work closely with digital, commercial, and operational stakeholders to ensure the platform evolves in line with business needs and plays a central role in customer engagement and operational efficiency.
Key Responsibilities- Platform Ownership & Strategy
- Lead the roadmap for AAG's CRM and integrations across multiple business units and user groups.
- Define and drive rationalisation of legacy CRM systems into a single HaloCRM platform.
- Engage stakeholders across Garage Networks, Affiliate Services, Sales, and Operations to gather requirements and prioritise enhancements.
- Translate business needs into backlog items, managing delivery and adoption across a crossâfunctional team.
- System Configuration & Administration
- Configure HaloCRM workflows, screens, automations, and integrations.
- Manage user access, permissions, roles, and security settings in line with best practice.
- Implement communication workflows using WhatsApp, ticketing, or other integrated channels.
- Maintain detailed documentation of data models, permissions, and business rules.
- Integration & Automation
- Design and manage integrations with other core platforms (e.g. ERP, eCommerce, affiliate portals).
- Support developers and third parties with API documentation, test cases, and deployment coordination.
- Evaluate and implement lowâcode/noâcode tools where appropriate for operational automation.
- Change Management & Continuous Improvement
- Champion structured change processes to minimise disruption and ensure alignment with business needs.
- Conduct training, provide user support, and drive adoption through comms and engagement initiatives.
- Coâordinate focus groups to capture feedback and plan the rollout of new processes and system functionality to UAT delegates.
- Act as subject matter expert (SME) for all things CRM related to UK & Ireland.
- Essential Skills & Experience
- Experience with a CRM IT system or a strong IT Application background with ambition to become specialised in CRM.
- Handsâon configuration of workflows, forms, user access, and integrations.
- Experience or exposure working with communications platforms such as WhatsApp for Business, SMS gateways, or embedded chat tools.
- Confident managing roadmaps, product backlogs, and stakeholder communication.
- Strong grasp of APIâbased system integrations and data handling principles.
- Excellent stakeholder management and crossâteam collaboration skills.
- Ability to balance shortâterm fixes with longâterm scalability and improvement.
- Desirable Experience
- Background in B2B services, automotive aftermarket, or multiâbrand retail networks.
- Experience or exposure to HaloCRM is advantageous. Training will be provided to enable candidates to become an SME quickly.
- Experience working with product catalogues, ticketing tools, or customer loyalty systems.
- Familiarity with Agile delivery and product lifecycle best practices.
- Understanding of affiliate or franchise business models.
- Pragmatic and delivery focused.
- Strong communicator who can translate business challenges into technical change.
- Curious mindset with a passion for problemâsolving and continuous improvement.
- Resilient and comfortable navigating ambiguity and legacy systems.
- Ability to manage your own priorities and time allocation daily to balance immediate high priorities and longâterm change delivery.
Why Join Us
- Lead the future of CRM and customer engagement across a ÂŁ1bn+ UK business.
- Own and shape a critical customer platform in a highâautonomy environment.
- Work with a supportive digital leadership team that values pragmatic change over perfection.
- Hybrid working, competitive salary, strong benefits, and access to groupâwide digital transformation projects.
IT Product Owner (CRM) employer: Genuine Parts Company
Contact Detail:
Genuine Parts Company Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land IT Product Owner (CRM)
â¨Tip Number 1
Network like a pro! Reach out to people in the automotive and CRM sectors on LinkedIn. Join relevant groups, attend webinars, and donât be shy about asking for informational interviews. You never know who might have the inside scoop on job openings!
â¨Tip Number 2
Prepare for those interviews by researching AAG and its CRM needs. Understand their current systems and think about how you can contribute to their goals. Tailor your responses to show how your skills align with their vision for HaloCRM.
â¨Tip Number 3
Showcase your hands-on experience! Be ready to discuss specific examples of how you've configured CRM systems or managed integrations. Use real-life scenarios to demonstrate your problem-solving skills and how youâve driven change in previous roles.
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets noticed. Plus, it shows youâre genuinely interested in joining AAG and being part of their exciting journey in the automotive aftermarket.
We think you need these skills to ace IT Product Owner (CRM)
Some tips for your application đŤĄ
Tailor Your CV: Make sure your CV speaks directly to the role of IT Product Owner. Highlight your experience with CRM systems and any hands-on configuration you've done. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about CRM and how you can contribute to AAG's mission. Keep it engaging and relevant to the job description.
Showcase Your Stakeholder Management Skills: In your application, emphasise your experience in managing stakeholders and cross-team collaboration. We love candidates who can communicate effectively and drive change across different teams!
Apply Through Our Website: Don't forget to apply through our website! Itâs the best way for us to receive your application and ensures youâre considered for the role. Plus, itâs super easy to do!
How to prepare for a job interview at Genuine Parts Company
â¨Know Your CRM Inside Out
Make sure you have a solid understanding of CRM systems, especially HaloCRM if you can. Familiarise yourself with its features, functionalities, and how it integrates with other platforms like WhatsApp. This will show your potential employer that you're not just interested in the role but are also prepared to hit the ground running.
â¨Showcase Your Stakeholder Management Skills
Prepare examples of how you've successfully managed stakeholders in previous roles. Think about times when you gathered requirements or prioritised enhancements. Being able to demonstrate your communication skills and ability to collaborate across teams will be key for this position.
â¨Be Ready to Discuss Change Management
Since the role involves championing structured change processes, come prepared with examples of how you've navigated change in past projects. Highlight your experience in training users and driving adoption of new systems, as this will resonate well with the interviewers.
â¨Demonstrate Your Problem-Solving Mindset
The company values a curious mindset and a passion for problem-solving. Be ready to discuss challenges you've faced in previous roles and how you approached them. This will help illustrate your resilience and ability to manage ambiguity, which is crucial for the IT Product Owner role.
