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- Tasks: Drive eCommerce growth through data-led strategies and optimise online performance.
- Company: Join Alliance Automotive Group, a leader in the automotive aftermarket.
- Benefits: Competitive salary, career development, and a dynamic work environment.
- Other info: Collaborate across teams and influence key stakeholders for success.
- Why this job: Make a real impact on digital marketing and customer acquisition.
- Qualifications: 5+ years in eCommerce with strong analytical and project management skills.
The predicted salary is between 50000 - 65000 ÂŁ per year.
The eCommerce Growth Manager is responsible for the full marketing ownership and commercial performance of a portfolio of NAPA Auto Parts websites. This role will drive traffic, conversion, revenue, and customer acquisition across multiple online platforms by developing and executing a data‑led digital growth strategy. The successful candidate will combine strategic planning with hands‑on delivery, ensuring the online estate delivers measurable commercial impact and aligns with wider business objectives. This is a Manager-level role with direct accountability for online marketing performance and significant cross‑functional influence.
Key Accountabilities
- Web Performance Ownership
- Own and deliver online traffic, and conversion targets across assigned websites.
- Monitor and optimise KPIs with internal and external partners including:
- Conversion rate (CVR)
- Average order value (AOV)
- Customer acquisition cost (CAC)
- Return on ad spend (ROAS)
- Organic traffic growth
- Identify risks and opportunities through data analysis and market insight.
- Ensure each website has a clearly defined role, positioning, and competitive advantage within the shared digital ecosystem.
- Lead the SEO strategy (technical, on‑page, content and authority building).
- Oversee paid media activity in collaboration with external partners.
- Drive customer acquisition and retention initiatives across digital channels.
- Optimise site merchandising, navigation, and user journeys to improve conversion and customer experience.
- Develop and manage a commercially aligned promotional and trading calendar.
- Partner with product, pricing, and sales teams to align digital campaigns with wider commercial initiatives.
- Ensure product launches, seasonal activity, and key campaigns are effectively executed online.
- Use performance data to refine promotional effectiveness and margin contribution.
- Oversee all non-product digital content to ensure consistency of brand voice and messaging.
- Develop high-performing landing pages to support lead generation and customer growth.
- Ensure brand positioning supports both trade (B2B) and retail (B2C) audiences where applicable.
- Provide regular performance updates and actionable recommendations to senior stakeholders.
- Use analytics tools to track SEO performance, campaign ROI, customer behaviour, and sales trends.
- Embed a test‑and‑learn culture across digital activity.
- Act as the primary marketing owner of the online estate.
- Collaborate closely with:
- IT / Wider Digital Team
- Marketing
- Product & Pricing
- Supply Chain
- Sales & Store Operations
Required Experience & Skills
- Bachelor’s degree in Marketing, Business, eCommerce, or related field (or equivalent experience).
- 5+ years’ experience in eCommerce, digital marketing, or online trading.
- Demonstrated ownership of online performance metrics or revenue targets.
- Strong understanding of:
- SEO strategy
- Paid media performance
- UX optimisation
- Digital merchandising
- Promotional trading strategy
Preferred Experience
- Multi‑site or multi‑brand eCommerce management.
- Automotive, aftermarket, or retail sector experience.
- Experience managing both B2C and B2B / trade digital journeys.
- Experience working within a complex or matrix organisation.
Key Competencies
- Commercial ownership mindset
- Strategic thinking with operational execution capability
- Data‑driven decision‑making
- Strong cross‑functional collaboration and influence
- Customer‑centric approach
- Results‑focused and accountable
Alliance Automotive Group is an equal opportunities employer.
eCommerce Manager in Birmingham employer: Genuine Parts Company
Contact Detail:
Genuine Parts Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land eCommerce Manager in Birmingham
✨Tip Number 1
Network like a pro! Reach out to people in the eCommerce space, especially those who work at companies you're interested in. A friendly chat can open doors and give you insider info on job openings.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your achievements in eCommerce. Use data and metrics to demonstrate how you've driven traffic and conversions in past roles.
✨Tip Number 3
Prepare for interviews by researching the company’s digital strategy. Be ready to discuss how you can contribute to their growth goals, especially around SEO and customer acquisition. Tailor your answers to show you understand their business.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for talented folks like you. Plus, it shows you’re genuinely interested in joining our team!
We think you need these skills to ace eCommerce Manager in Birmingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the eCommerce Growth Manager role. Highlight your experience with online performance metrics and digital marketing strategies that align with what we're looking for.
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use numbers and data to demonstrate how you’ve driven traffic, conversion, or revenue in previous roles. We love a good success story!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Explain why you're passionate about eCommerce and how your skills can help us achieve our goals. Make it personal and engaging – we want to get to know you!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to see all the details about the role and our company culture!
How to prepare for a job interview at Genuine Parts Company
✨Know Your Numbers
As an eCommerce Growth Manager, you'll need to be on top of key performance metrics like conversion rates and customer acquisition costs. Brush up on these numbers before your interview, and be ready to discuss how you've used data to drive growth in previous roles.
✨Showcase Your Strategy Skills
Prepare to talk about your experience with digital strategies, especially SEO and paid media. Have specific examples ready that demonstrate how you've developed and executed successful campaigns, and how they aligned with broader business objectives.
✨Understand the Brand
Research NAPA Auto Parts and understand their brand positioning in the market. Be prepared to discuss how you would maintain brand voice across digital channels and what strategies you would implement to enhance customer experience for both B2B and B2C audiences.
✨Cross-Functional Collaboration
This role requires strong collaboration with various teams. Think of examples where you've successfully influenced stakeholders or worked cross-functionally to achieve a common goal. Highlight your project management skills and how you ensure alignment across departments.