At a Glance
- Tasks: Create engaging digital content and optimise marketing campaigns to boost customer engagement.
- Company: Join Genting Casinos, a vibrant leader in the leisure industry.
- Benefits: Enjoy competitive salary, private GP helpline, gym discounts, and flexible benefits.
- Other info: Hybrid working, career development opportunities, and exciting social activities await you.
- Why this job: Be part of a fun team and make a real impact in digital marketing.
- Qualifications: Strong organisational skills and experience in digital marketing are essential.
The predicted salary is between 30000 - 35000 £ per year.
Are you passionate about digital marketing and creating engaging customer experiences? Would you like to work in a fun, vibrant industry? We have a vacancy for a Digital and CRM Marketer to join our Marketing team. You will support the delivery of digital marketing activity across our websites, app, CRM channels and paid media campaigns, helping to drive customer engagement and business performance. This role requires strong organisational skills, attention to detail and the ability to manage multiple projects across a fast paced environment.
Key skills and responsibilities include:
- Supporting the management and optimisation of the Genting websites, including Resorts World Birmingham.
- Creating, publishing and maintaining engaging digital content across websites, the My Genting App and other digital platforms.
- Working closely with internal teams to ensure content and messaging remain consistent across all digital and CRM channels.
- Assisting with the delivery, monitoring and reporting of digital marketing and CRM campaigns.
- Managing website updates, audits and content maintenance to ensure information remains accurate and up to date.
- Supporting the creation of customer journeys, app campaigns, email campaigns and A/B testing activity.
- Using campaign, website and customer insights to identify opportunities for improvement and optimisation.
- Creating digital project briefs and coordinating activity to ensure campaigns are delivered on time and accurately.
- Supporting social media activity and content across casino channels where required.
- Demonstrating strong copywriting, communication and content creation skills.
- Working with CMS, CRM and digital marketing platforms, with knowledge of Google products and Microsoft Office applications desirable.
- Managing multiple projects and stakeholders while maintaining a high level of accuracy and attention to detail.
Working Hours: 40 hours per week, Monday to Friday. Hybrid
In return for your commitment, we offer an excellent salary, development opportunities and a wide range of employee benefits:
- Company funded benefits
- Private GP helpline.
- Discount portal for popular retailers, restaurants, leisure and more.
- Pension scheme.
- Life assurance.
- Employee assistance programme - A confidential helpline providing 24/7 advice and counselling whatever the issue.
- 20% discounted gym membership.
- Mental health support.
- Family-friendly and wellbeing policies.
- Flexible benefits - designed for employees to choose the best package for their personal needs.
- Health Cash Plan (level 1 is company funded).
- Critical illness cover.
- Dental insurance.
- Travel insurance.
- Health Screening.
- Rewards, recognition, development, and events.
- Career development opportunities.
- Genting Academy - online learning portal.
- Long service awards.
- Staff social fund.
- Annual company Christmas present.
- A range of social engagement activities such as a company-wide pub quiz, Croupier of the Year Awards, and a 5-a-side football tournament.
*Subject to eligibility.
OUR BUSINESS
Genting Casinos is one of the UK's most popular leisure businesses and is proud to deliver outstanding service to our customers in our casinos nationwide. As part of the Genting Group, which employs 62,000 people worldwide, we are passionate about our values and providing our colleagues and customers with a fantastic experience. As an inclusive and diverse employer, we celebrate individuality and value the contribution that each person brings to our workplace. We continue to gain an understanding of the needs and requirements of our customers, colleagues and prospects and actively embrace and accommodate these.
If you require any support in relation to your interview, such as guidance, advice or any adjustments, please contact us.
Digital And Crm Marketer - Full Time Position - Birmingham employer: Genting Casinos
Join our dynamic team as a Business Development Manager, where you'll thrive in a supportive work culture that prioritises collaboration and innovation. We offer competitive benefits, ample opportunities for professional growth, and a vibrant location that fosters creativity and engagement, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Digital And Crm Marketer - Full Time Position - Birmingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Genting Casinos and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Genting Casinos are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Genting Casinos on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Genting Casinos. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital And Crm Marketer - Full Time Position - Birmingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Genting Casinos. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Genting Casinos:Show us that you’ve done your homework! In your application, briefly mention what you admire about Genting Casinos’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Genting Casinos
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Genting Casinos will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Genting Casinos, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
