At a Glance
- Tasks: Drive business growth by building relationships with players and enhancing customer engagement.
- Company: Join Genting Casinos, a leading leisure business in the UK with a vibrant team culture.
- Benefits: Enjoy a competitive salary, private GP access, gym discounts, and mental health support.
- Other info: Flexible working hours with exciting social activities and professional development opportunities.
- Why this job: Make a real impact in a dynamic environment while developing your career in business development.
- Qualifications: Strong communication skills and a passion for customer service are essential.
The predicted salary is between 30000 - 40000 £ per year.
Business Development Manager - 1 x Fulltime Position - Genting Casino Reading
We have a vacancy for a Business Development Manager to join our thriving team on a full time basis, working 40 hours per week, as necessary to meet business demands.
The Business Development Manager is responsible for delivering the day-to-day activity that underpins business development objectives.
Working under the direction and guidance of the General Manager, this role is hands-on, player-facing, and operationally focused — building and nurturing relationships with high-value new and regular players, driving acquisition and retention activity, and ensuring every customer interaction reflects the highest standards of service and engagement.
The business Development Manager turns strategy into action, consistently delivering against targets set by the General Manager while feeding back insight.
Key skills and responsibilities include
- Collaborates with Marketing Executives (where applicable), Deputy General Manager, and General Manager to shape customer engagement activity and drive strategic initiatives.
- Sets standards for handling high-value player customer feedback and complaints, ensuring the team delivers swift and professional resolutions.
- Provides direction and leadership to the Business Development team (where applicable) or across the Casino floor, setting standards, priorities, and driving engagement across all departments.
- Maintains a visible leadership presence on the gaming floor, empowering team members to engage key customers and resolve issues, while dealing with escalations as necessary.
- Oversees the loyalty programme strategy, guiding the team to accurately re-tier players based on activity and engagement.
- Ensures full compliance with Safer Gambling, AML, HVC and UKGC requirements across all customer engagement activity.
- Collaborates with Marketing Executives (where applicable), DGM, and GM to shape customer engagement activity and drive strategic initiatives.
- Effective communication across all departments in club to drive customer engagement activity.
- Builds and maintains strong, personalised relationships with high-value new and regular players, ensuring they feel genuinely recognised and valued during every visit.
- Acts as a key point of contact on the gaming floor, proactively greeting customers, anticipating needs, and delivering a level of service that reinforces loyalty and long-term engagement.
- Maintains accurate and up-to-date customer records, including personal preferences, contact permissions, key dates, and campaign engagement’s history, ensuring full data compliance at all times.
- Handles player feedback and complaints promptly and professionally, seeking to resolve issues at the first point of contact and escalating where necessary.
- Supports the delivery of the loyalty programme by accurately re-tiering players based on activity and engagement in line with the standards and criteria set by the General Manager.
- To adopt a flexible approach to the work of the team and adapt to changing priorities, shifts and procedures in order to meet the requirements of the business.
- To carry out any other duties that may be reasonably requested from time to time.
- Working hours are 40 hours per week, as necessary to meet business demands. Evening and weekend working should be expected.
WHAT WE OFFER
As well as an excellent salary, we are dedicated to providing our colleagues with a vast range of benefits including:
- Company funded benefits
- Private GP helpline.
- Discount portal for popular retailers, restaurants, leisure and more.
- Life assurance.
- Employee assistance programme " A confidential helpline providing 24/7 advice and counselling whatever the issue.
- 20% discounted gym membership.
- Mental health support.
- Family-friendly and wellbeing policies.
Flexible benefits* " designed for employees to choose the best package for their personal needs.
- Health Cash Plan (level 1 is company funded).
- Critical illness cover.
- Travel insurance.
- Health Screening.
- Rewards, recognition, development, and events
- Genting Academy " online learning portal.
- Long service awards.
- Staff social fund.
- Annual company Christmas present.
- A range of social engagement activities such as a company-wide pub quiz, Croupier of the Year Awards, and a 5-a-side football tournament.
*Subject to eligibility.
OUR BUSINESS
Genting Casinos is one of the UK’s most popular leisure businesses and is proud to deliver outstanding service to our customers in our casinos nationwide.
As part of the Genting Group, which employs 62,000 people worldwide, we are passionate about our values and providing our colleagues and customers with a fantastic experience.
As an inclusive and diverse employer, we celebrate individuality and value the contribution that each person brings to our workplace.
We continue to gain an understanding of the needs and requirements of our customers, colleagues and prospects and actively embrace and accommodate these.
If you require any support in relation to your interview, such as guidance, advice or any adjustments, please contact us.
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Contact Details:
Genting Casinos UK Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Manager - 1 x Fulltime Position in Reading
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