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- Tasks: Manage social media, email campaigns, and lead generation to grow our online presence.
- Company: Join a passionate team dedicated to helping people overcome their fear of water.
- Benefits: Enjoy remote work flexibility and the chance to make a real impact.
- Why this job: Be creative, data-driven, and part of a supportive culture focused on personal growth.
- Qualifications: Experience in social media, email marketing, and lead generation is essential.
- Other info: Part-time role with opportunities for creative content creation and community engagement.
The predicted salary is between 20800 - 36400 £ per year.
We are looking for an experienced Digital Marketing Specialist to manage and execute our social media strategy, email marketing campaigns, and lead generation efforts. You will be responsible for growing our online presence, nurturing leads, and driving sign-ups for our online workshops focused on helping people overcome their fear of water. The ideal candidate is highly creative, data-driven, and skilled in social media management, email marketing automation, and lead generation strategies.
Key Responsibilities
- Social Media Management & Content Creation
- Develop and execute a content calendar focused on overcoming water fear, success stories, FAQs, and engaging posts.
- Create and schedule 4 social media posts per week (Facebook, Instagram, TikTok, LinkedIn).
- Design and produce 3 short-form videos per week (Reels, TikToks, YouTube Shorts).
- Write compelling captions, hashtags, and CTAs to boost engagement and conversions.
- Engage with followers by responding to comments, messages, and community interactions.
- Collaborate with influencers and potential partners to expand audience reach.
- Track and analyze social media performance, optimizing content based on insights.
- Email Marketing & Automation
- Develop lead magnets (e.g., downloadable guides, free checklists) to capture emails.
- Write and automate a 7-email nurture sequence to convert leads into customers.
- Send a weekly email newsletter with customer success stories, tips, and workshop updates.
- Create and manage promotional email campaigns for upcoming workshops and special offers.
- Segment and clean email lists to ensure targeted messaging and high deliverability.
- Perform A/B testing to optimize subject lines, email copy, and CTAs.
- Optimize landing pages to increase lead capture and conversion rates.
- Track leads in a CRM system and implement an effective follow-up strategy.
- Plan and run Facebook & Instagram ad campaigns (ad budget separate).
- Generate leads organically through engagement in Facebook Groups, LinkedIn, Reddit, and Quora.
- Organize and promote free webinars and online workshops to attract potential clients.
- Implement retargeting and remarketing strategies to re-engage lost leads.
Required Skills & Qualifications
- Proven experience in social media management, content creation, and engagement strategies.
- Strong expertise in email marketing platforms (Mailchimp, ConvertKit, ActiveCampaign, etc.).
- Knowledge of lead generation techniques (organic outreach & paid ads).
- Basic video editing skills for creating short-form content.
- Experience with Facebook & Instagram ads (audience targeting, retargeting, and optimization).
- Strong writing skills for crafting engaging social media captions, emails, and ad copy.
- Experience using Google Analytics, Meta Business Suite, or similar tools for tracking performance.
- Highly organized with strong project management skills.
Preferred Qualifications
- Experience in coaching, wellness, or swimming, education industries is a plus.
- Familiarity with automation tools like Zapier, ClickFunnels, or HubSpot.
- Prior experience working with online courses or coaching businesses.
Digital Marketing Specialist (Social Media, Email Marketing & Lead Generation) employer: Gentask Virtual Assistance Services
Contact Detail:
Gentask Virtual Assistance Services Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Specialist (Social Media, Email Marketing & Lead Generation)
✨Tip Number 1
Familiarise yourself with the latest trends in social media marketing, especially on platforms like Instagram and TikTok. Show us that you understand how to create engaging content that resonates with audiences by sharing examples of your previous work or ideas for our brand.
✨Tip Number 2
Demonstrate your email marketing expertise by discussing specific campaigns you've managed in the past. Highlight any successful lead generation strategies you've implemented, particularly those that resulted in high conversion rates.
✨Tip Number 3
Engage with our current social media channels before applying. Comment on posts, share your thoughts, and show us that you're genuinely interested in our mission to help people overcome their fear of water.
✨Tip Number 4
Prepare to discuss your experience with analytics tools during the interview. Be ready to explain how you've used data to inform your marketing strategies and improve campaign performance in previous roles.
We think you need these skills to ace Digital Marketing Specialist (Social Media, Email Marketing & Lead Generation)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in social media management, email marketing, and lead generation. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the company's mission. Mention specific strategies you would implement to grow their online presence and engage with their audience.
Showcase Your Creativity: Include examples of past campaigns or projects you've worked on that demonstrate your creativity and effectiveness in social media and email marketing. If possible, provide links to your work or metrics that showcase your success.
Highlight Relevant Skills: Emphasise your skills in content creation, video editing, and analytics tools. Mention any experience with automation tools and how they can enhance the company's marketing efforts.
How to prepare for a job interview at Gentask Virtual Assistance Services
✨Showcase Your Creativity
As a Digital Marketing Specialist, creativity is key. Prepare examples of your past social media campaigns or email marketing strategies that highlight your innovative approach. Be ready to discuss how you can apply similar creativity to the role.
✨Know Your Metrics
Familiarise yourself with key performance indicators relevant to social media and email marketing. Be prepared to discuss how you've used data to drive decisions in previous roles, and how you plan to track and optimise performance in this position.
✨Engagement is Essential
Demonstrate your understanding of community engagement. Think of ways you've successfully interacted with followers or nurtured leads in the past. Discuss how you would engage with the audience to promote workshops and overcome their fear of water.
✨Prepare for Technical Questions
Since the role requires knowledge of various tools and platforms, brush up on your technical skills. Be ready to discuss your experience with email marketing platforms, video editing, and analytics tools, as well as any automation software you've used.
